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Sustainable Marketing
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Sustainable Marketing

A Holistic Approach
Buch (broschiert)ca. 110.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Mai 2021, ca. 440 Seiten, Englisch
Sage Publications
978-1-5264-9463-4

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