Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Gross-Gołacka E: Strategic Employer
Branding for IT Companies

Strategic Employer Branding for IT Companies

An Interdisciplinary Perspective

How Workers and Their Union Won Against a Billionaire

The Cablevision War

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Regulating AI in the Workplace

Learn how to think and act like a marketer in today's dynamic, technology-driven business environment with Ferrell, Hartline, and Hochstein's "Marketing Strategy," 9th Edition. This edition helps you develop customer-focused marketing strategies and successful marketing plans with a reader-friendly approach that connects concepts to real-world business decisions. Updated content explores how AI, analytics, automation, digital platforms, and evolving consumer behaviors are transforming marketing strategy. Explore generative AI, predictive analytics, content marketing, dynamic pricing, customer decision journeys, brand loyalty, and data ethics. Real-world examples show how organizations compete in changing markets -- helping you learn how to analyze opportunities, understand customer needs, develop effective strategies, and implement marketing plans that create value.

Marketing Strategy

Digital Dynamics, Modern Business Concepts and Cases

Global Strategy in the Service Industries

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

Bring rhythm, relevance, and better retention to your next training.
&nbsp;
What do L&amp;D professionals and hip-hop artists have in common? Both face skeptical, diverse audiences and operate within strict time constraints in environments that are full of distractions. In Facilitation in VERSE, learning strategist Tekeisha Zimmerman shares a framework to address those challenges in five stages: Vibe, Engage, Reveal, Spin, and End. The framework draws upon proven &nbsp;techniques to engage learners inspired by hip-hop, including:
&nbsp;
<ul>
<li>Call and response</li>
<li>Storytelling for emotional connection</li>
<li>Repetition</li>
<li>Intentional language</li>
<li>Memorable takeaways</li>
</ul>
&nbsp;
The VERSE framework directly addresses challenges learning designers and facilitators face every day, including high resistance and pressure to demonstrate measurable behavior change. The book is packed with practical templates, decision matrices, sample scripts, and self-assessments to help instructional designers and facilitators implement the framework. Readers also receive free access to an AI-powered coach that lets them practice applying VERSE in real time, working through scenarios and refining their approach whenever they need it—long after finishing the book.
&nbsp;
The best trainers and hip-hop artists know that connection is what makes a message work. Facilitation in VERSE shows you how to create learning experiences that resonate in the moment and leave a lasting impression.

A Hip-Hop-Inspired Framework to Engage Learners

Facilitation in Verse

Design, secure, and operate an enterprise-scale network on Oracle Cloud Infrastructure without first becoming a cloud generalist. The book assumes you already know what a subnet is, that you have configured a route table, and that you have brought up a BGP session at least once. What it
explains is how OCI implements those same ideas, where the OCI construct behaves differently from the equipment you are used to, and what that difference costs you when you get it wrong.
Every chapter is built on the same company. Meridian Logistics is a Rotterdam-based logistics operator that moves from one on-premises data centre to a two-region OCI footprint under PCI-DSS, and you follow that migration from the first Virtual Cloud Network (VCN) through to the final disaster recovery test. Along the way you build hub-and-spoke around a Dynamic Routing Gateway (DRG), connect Rotterdam over Site-to-Site VPN and FastConnect, extend the same DRG to AWS and Azure, run VMware workloads on Oracle Cloud VMware Solution (OCVS) and containers on OKE, and put DNS, load balancing, and a Web Application Firewall (WAF) in front of the customer portal. Every construct is built in the OCI Console, from the OCI CLI, and in Terraform, and every construct is verified before the chapter moves on.
The topology never resets. The same IP scheme and the same four engineers carry from Chapter 1 through to Chapter 27, so what you finish with is one reference architecture you can take into your own tenancy rather than a set of unrelated feature tours. Chapter 20 takes a single customer request and traces it through every plane the book has introduced, including route tables, Security Lists, Network Security Groups, the OCI Firewall, and Zero Trust Packet Routing, and then follows the response back out. Appendix A closes the book with seventy-one reference topologies that you look up by the business problem in the room.
Every chapter includes:
- Architecture explained before any configuration step
- Walkthroughs in the OCI Console, the OCI CLI, and Terraform
- A “Let’s say…” case study taken from the same running company
- A comparison table against the on-premises, AWS, and Azure equivalents
- Verification and troubleshooting steps for everything you build
By the end you will have a complete network design for an enterprise-scale OCI estate, the operational discipline to keep it healthy, and the vocabulary to defend it in a design review.
You Will:
· Build enterprise-grade OCI network architectures in the Console, from the CLI, and in Terraform, and verify each one before you move on
· Connect OCI to your data centre and to other clouds with Site-to-Site VPN, FastConnect, DRG route distributions, and Remote Peering Connections
· Compose Security Lists, Network Security Groups, the OCI Firewall, third-party firewalls, and Zero Trust Packet Routing into one working security posture
· Trace a live packet end to end and measure the network with VCN Flow Logs, OCI Monitoring, and OCI Logging
· Design and rehearse disaster recovery across OCI regions, between on-premises and OCI, and across OCVS and OpenShift
This book is for:
Network engineers, cloud architects, and infrastructure consultants who already understand on-premises networking at CCNA level or above and are now responsible for designing, building, or operating a network inside OCI. No prior cloud experience is assumed.

Design, secure, and operate an enterprise-scale network on Oracle Cloud Infrastructure without first becoming a cloud generalist. The book assumes you already know what a subnet is, that you have configured a route table, and that you have brought up a BGP session at least once. What itexplains is how OCI implements those same ideas, where the OCI construct behaves differently from the equipment you are used to, and what that difference costs you when you get it wrong.Every chapter is built on the same company. Meridian Logistics is a Rotterdam-based logistics operator that moves from one on-premises data centre to a two-region OCI footprint under PCI-DSS, and you follow that migration from the first Virtual Cloud Network (VCN) through to the final disaster recovery test. Along the way you build hub-and-spoke around a Dynamic Routing Gateway (DRG), connect Rotterdam over Site-to-Site VPN and FastConnect, extend the same DRG to AWS and Azure, run VMware workloads on Oracle Cloud VMware Solution (OCVS) and containers on OKE, and put DNS, load balancing, and a Web Application Firewall (WAF) in front of the customer portal. Every construct is built in the OCI Console, from the OCI CLI, and in Terraform, and every construct is verified before the chapter moves on.The topology never resets. The same IP scheme and the same four engineers carry from Chapter 1 through to Chapter 27, so what you finish with is one reference architecture you can take into your own tenancy rather than a set of unrelated feature tours. Chapter 20 takes a single customer request and traces it through every plane the book has introduced, including route tables, Security Lists, Network Security Groups, the OCI Firewall, and Zero Trust Packet Routing, and then follows the response back out. Appendix A closes the book with seventy-one reference topologies that you look up by the business problem in the room.Every chapter includes:- Architecture explained before any configuration step- Walkthroughs in the OCI Console, the OCI CLI, and Terraform- A “Let’s say…” case study taken from the same running company- A comparison table against the on-premises, AWS, and Azure equivalents- Verification and troubleshooting steps for everything you buildBy the end you will have a complete network design for an enterprise-scale OCI estate, the operational discipline to keep it healthy, and the vocabulary to defend it in a design review.You Will:· Build enterprise-grade OCI network architectures in the Console, from the CLI, and in Terraform, and verify each one before you move on· Connect OCI to your data centre and to other clouds with Site-to-Site VPN, FastConnect, DRG route distributions, and Remote Peering Connections· Compose Security Lists, Network Security Groups, the OCI Firewall, third-party firewalls, and Zero Trust Packet Routing into one working security posture· Trace a live packet end to end and measure the network with VCN Flow Logs, OCI Monitoring, and OCI Logging· Design and rehearse disaster recovery across OCI regions, between on-premises and OCI, and across OCVS and OpenShiftThis book is for:Network engineers, cloud architects, and infrastructure consultants who already understand on-premises networking at CCNA level or above and are now responsible for designing, building, or operating a network inside OCI. No prior cloud experience is assumed.

Design, Secure, and Optimize Cloud Networks with Advanced OCI Services, Real-World Use Cases, and Automation Strategies

OCI Networking: Architecting Enterprise-Scale Cloud Solutions

How can women empower each other to thrive and lead in male-dominated STEM industries? Drawing on the journey of alta, a global, award-winning mentoring platform for the aviation and aerospace sector, this book demonstrates how relational mentoring empowers women, dismantles structural barriers, drives retention and transforms careers. Combining rigorous academic research with candid, real-world industry experience, the authors and alta founding partners provide evidence-based frameworks alongside practical guidance for building impactful cross-sector networks. It is an essential roadmap for anyone committed to tackling workplace gender inequalities and fostering sustainable, inclusive leadership.

Women Supporting Women in Stem Industries

Breaking Barriers

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces through Effective HR Practices

Principles of Employee Engagement

In a world where strategy can be copied and technology is increasingly accessible; culture has become one of the few remaining sources of competitive advantage. This means that senior HR and business professionals can no longer afford to leave culture to chance so need a credible, practical way to design it on purpose and refine it at speed. This book shows them how. Written specifically for these senior practitioners, this book shows how to do a cultural diagnosis so that HR and OD professionals can assess existing systems and processes as well as company values and employee behaviours. They are then equipped to identify cultural priorities and assess where efforts are best focused. This includes examining the organization's operating model, work design and recognition systems. With expert discussion of the importance of employee communication, employee engagement and belonging as well as the difference that purpose and trust at work make to company performance, this is essential reading for all those needing to design a company culture that will support performance improvement for individual employees and the business as a whole. Most importantly, this book shows how to constantly refine company culture at speed so that it can be a key driver of sustainable performance improvement. Packed with tools, templates and frameworks, this guide is an essential playbook for all senior HR and OD practitioners as well as business leaders responsible for company culture.

A Practical Guide for High-Performing Organizations

Culture by Design

Build a Future-Ready Organization Where Every Employee Can Succeed
Succession planning, while often talked about, remains one of the least successfully implemented leadership practices in an organization’s toolkit. Too often, organizations rely on outdated methods like “successor spotting,” grooming, secret conversations behind closed doors, or focusing only on a select group of “high potentials.” These approaches create bias, limit opportunity, and fail to prepare organizations for the realities of today’s fast-changing workforce. Succession Planning Reimagined introduces developmental succession planning, a modern, inclusive strategy that empowers every employee to grow and contribute to future success.
Through research-based insights and practical tools, you’ll learn how to transform succession planning from a static, murky process into a dynamic, people-centered strategy. You’ll discover the “secret sauce” for success: engaging employees, connecting development to organizational goals, and supporting growth at every stage. Each chapter provides clear steps for:
<ul>
<li>Assessing future needs</li>
<li>Building top-level and next-level plans</li>
<li>Creating measurable progress through continuous refinement</li>
</ul>
Whether you’re an HR leader, OD consultant, L&amp;D professional, or talent strategist, this book equips you to build authentic leadership pipelines that foster equity, readiness, and resilience. By embracing a proactive, developmental approach, you’ll prepare your organization for what’s next while creating a culture in which every employee feels valued and prepared for the future. If you’re ready to move beyond outdated models and design a succession strategy that works for today’s workforce, this guide will show you how to make it happen.

Building Future Readiness at All Levels

Succession Planning Reimagined

Strategic Employer Branding for IT Companies

Weitere Titel zum Thema