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Gross-Gołacka E: Strategic Employer
Branding for IT Companies

Strategic Employer Branding for IT Companies

An Interdisciplinary Perspective

Bring rhythm, relevance, and better retention to your next training.
&nbsp;
What do L&amp;D professionals and hip-hop artists have in common? Both face skeptical, diverse audiences and operate within strict time constraints in environments that are full of distractions. In Facilitation in VERSE, learning strategist Tekeisha Zimmerman shares a framework to address those challenges in five stages: Vibe, Engage, Reveal, Spin, and End. The framework draws upon proven &nbsp;techniques to engage learners inspired by hip-hop, including:
&nbsp;
<ul>
<li>Call and response</li>
<li>Storytelling for emotional connection</li>
<li>Repetition</li>
<li>Intentional language</li>
<li>Memorable takeaways</li>
</ul>
&nbsp;
The VERSE framework directly addresses challenges learning designers and facilitators face every day, including high resistance and pressure to demonstrate measurable behavior change. The book is packed with practical templates, decision matrices, sample scripts, and self-assessments to help instructional designers and facilitators implement the framework. Readers also receive free access to an AI-powered coach that lets them practice applying VERSE in real time, working through scenarios and refining their approach whenever they need it—long after finishing the book.
&nbsp;
The best trainers and hip-hop artists know that connection is what makes a message work. Facilitation in VERSE shows you how to create learning experiences that resonate in the moment and leave a lasting impression.

A Hip-Hop-Inspired Framework to Engage Learners

Facilitation in Verse

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

Design, secure, and operate an enterprise-scale network on Oracle Cloud Infrastructure without first becoming a cloud generalist. The book assumes you already know what a subnet is, that you have configured a route table, and that you have brought up a BGP session at least once. What it
explains is how OCI implements those same ideas, where the OCI construct behaves differently from the equipment you are used to, and what that difference costs you when you get it wrong.
Every chapter is built on the same company. Meridian Logistics is a Rotterdam-based logistics operator that moves from one on-premises data centre to a two-region OCI footprint under PCI-DSS, and you follow that migration from the first Virtual Cloud Network (VCN) through to the final disaster recovery test. Along the way you build hub-and-spoke around a Dynamic Routing Gateway (DRG), connect Rotterdam over Site-to-Site VPN and FastConnect, extend the same DRG to AWS and Azure, run VMware workloads on Oracle Cloud VMware Solution (OCVS) and containers on OKE, and put DNS, load balancing, and a Web Application Firewall (WAF) in front of the customer portal. Every construct is built in the OCI Console, from the OCI CLI, and in Terraform, and every construct is verified before the chapter moves on.
The topology never resets. The same IP scheme and the same four engineers carry from Chapter 1 through to Chapter 27, so what you finish with is one reference architecture you can take into your own tenancy rather than a set of unrelated feature tours. Chapter 20 takes a single customer request and traces it through every plane the book has introduced, including route tables, Security Lists, Network Security Groups, the OCI Firewall, and Zero Trust Packet Routing, and then follows the response back out. Appendix A closes the book with seventy-one reference topologies that you look up by the business problem in the room.
Every chapter includes:
- Architecture explained before any configuration step
- Walkthroughs in the OCI Console, the OCI CLI, and Terraform
- A “Let’s say…” case study taken from the same running company
- A comparison table against the on-premises, AWS, and Azure equivalents
- Verification and troubleshooting steps for everything you build
By the end you will have a complete network design for an enterprise-scale OCI estate, the operational discipline to keep it healthy, and the vocabulary to defend it in a design review.
You Will:
· Build enterprise-grade OCI network architectures in the Console, from the CLI, and in Terraform, and verify each one before you move on
· Connect OCI to your data centre and to other clouds with Site-to-Site VPN, FastConnect, DRG route distributions, and Remote Peering Connections
· Compose Security Lists, Network Security Groups, the OCI Firewall, third-party firewalls, and Zero Trust Packet Routing into one working security posture
· Trace a live packet end to end and measure the network with VCN Flow Logs, OCI Monitoring, and OCI Logging
· Design and rehearse disaster recovery across OCI regions, between on-premises and OCI, and across OCVS and OpenShift
This book is for:
Network engineers, cloud architects, and infrastructure consultants who already understand on-premises networking at CCNA level or above and are now responsible for designing, building, or operating a network inside OCI. No prior cloud experience is assumed.

Design, Secure, and Optimize Cloud Networks with Advanced OCI Services, Real-World Use Cases, and Automation Strategies

OCI Networking: Architecting Enterprise-Scale Cloud Solutions

Sports Economics, Management and Policy

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly EUR12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world's most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.

Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed and is based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

The Economics of Soccer

Conquering the Pitch

Blending accessible theory, narrative research, and experience inside a global tech company, this book explores how remote and hybrid work are reshaping professional identity, trust, and power inside organizations-and challenges the notion that hybrid work is the natural endpoint of remote evolution.While many employees have adapted to working anywhere, many organizations haven't caught up. As return-to-office mandates clash with new expectations of autonomy and flexibility, a deeper tension is playing out: not just where work happens, but how it's understood, measured, and controlled. Beyond the Office is a pracademic guide for leaders navigating this shift. It offers practical, research-informed strategies for embedding flexible work systems, without losing the human or organizational core, and uses real-life stories, interviews, and case studies from across industries to bring theory to life and make abstract concepts actionable.Tailored to resonate with early-career professionals, middle managers, and senior leaders alike, this book earns its place on any business bookshelf with grounded insights on how leaders can foster culture, performance, and wellbeing when traditional management structures are no longer fit for purpose.

Rethinking Work, Trust, and Power in a Post-Place World

Beyond the Office

Simple, Sound Measurement for Real-World Learning
Are you an L&amp;D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming—or just plain intimidating? Most new L&amp;D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners—and anyone who needs a no-nonsense refresher. They explain:
<ul>
<li>How measurement works</li>
<li>Why it’s worth the investment</li>
<li>How to do it efficiently and effectively</li>
</ul>
They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.
A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey’s comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

The Basics of L&d Measurement and Reporting

Measurement Simplified

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Don't let harassment and discrimination claims disrupt your workplace. Discrimination and harassment can poison the work environment, undermine employee morale, and lead to costly investigations and lawsuits. Employers seeking to employ a diverse workforce must stay current on discrimination and harassment laws. It's more important than ever to take steps to prevent harassment and discrimination, as well as appropriately respond when incidents do happen. The Essential Guide to Handling Workplace Harassment &amp; Discrimination is a resource every human resources manager, small business owner, or other general manager or supervisor should have. This book explains workplace harassment and discrimination, how it can be prevented, and how employers can comply with their legal obligations when responding to employee complaints. It describes the laws and court decisions establishing the legal requirements to prevent and address discrimination and harassment, providing examples and answering frequently asked questions. Armed with the information and strategies in this book, you can protect your company and employees from illegal harassment and discrimination. You'll learn how to: <ul> <li>develop policies prohibiting harassment and discrimination</li> <li>train employees and supervisors</li> <li>answer sensitive questions from employees</li> <li>handle employee complaints and investigate claims thoroughly</li> <li>document your company's response</li> <li>take action against wrongdoers</li> <li>prevent illegal retaliation, and</li> <li>respond to agency complaints, investigations, and lawsuits.</li> </ul> The Essential Guide to Handling Workplace Harassment &amp; Discrimination can help businesses of all sizes deal with the sensitive and difficult issues that arise with workplace harassment and discrimination.

The Essential Guide to Handling Workplace Harassment & Discrimination

What employers must know about FMLA leave for both on-site and remote workers The federal Family and Medical Leave Act (FMLA) helps workers balance the demands of work, family, and personal care. But for employers, knowing how to apply this law fairly and legally can be difficult--especially when it comes to determining workers' eligibility for different types of leave, tracking intermittent leave, and completing the proper paperwork. What's more, related and sometimes overlapping workers' compensation statutes and state leave laws create complexity, such that any misstep can result in frustration for both managers and employees. This book provides answers--in plain English--to every employer's questions about the FMLA. It offers detailed information, sample forms, checklists, and other tools to help company managers and human resources personnel figure out: <ul> <li>who is eligible for leave</li> <li>what types of leave are covered</li> <li>how much leave individual employees may take, and</li> <li>how to comply with notice and other paperwork requirements.</li> </ul> This indispensable guide, from experienced employment law attorneys, has already helped thousands of companies learn how to respect employees' rights while simultaneously protecting their business interests. The 8th edition includes changes to state family and medical leave laws and discussion of how they intersect with the FMLA.

The Essential Guide to Family & Medical Leave

There's a question keeping professionals awake at night: "If artificial intelligence can do my job, what's my value?" AIdentity has the answer. AI can now write code, create presentations, analyze spreadsheets, draft marketing copy, and generate strategic insights in seconds and at near-zero cost. Upskilling and reskilling are necessary but insufficient. You can't outskill a machine that learns faster than you do. But here's what AI can't do: It can't be you. In AIdentity, global talent strategist Abhijit Bhaduri, who led the redesign of Microsoft's global learning strategy as ChatGPT transformed the workplace, reveals why your distinctive identity is your biggest competitive advantage. Drawing upon decades of working with Fortune 500 companies and Indian tech giants, Bhaduri has seen firsthand what separates those who thrive from those who become obsolete. His answer? The professionals who become irreplaceable aren't the most skilled; they're the most distinctive. Inside this book, you'll discover: <ul> The AIdentity Framework: The three irreplaceable elements AI cannot replicate--Expertise (what you know), Relationships (who knows you), and Narratives (how you connect the dots of your life) The Identity Portfolio System: How to build and compound your distinctive value across roles, industries, and career stages Practical strategies for navigating career transitions using the AIdentity Framework for staying relevant Real examples of how professionals are building AI-proof careers </ul> Whether you're worried about automation, navigating a career transition, or leading teams through disruption, AIdentity gives you the playbook to turn AI from a threat into a strategic partner.

Aidentity: How to Become Irreplaceable in the New World of Work

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Regulating AI in the Workplace

Your Playbook for Designing a Winning Workplace Culture
Most organizations are losing the talent engagement game, and many don’t even know they’re playing it. Gallup’s 2026 State of the Global Workplace shows that only 1 in 5 employees are engaged at work. Game of Engagement offers a fresh solution to what leaders consistently identify as a critical challenge: how to create a workplace culture that sustains employee commitment, energy, motivation, and performance over the long term. Blair Bloomston’s unexpected solution is designing your workplace culture so that everyone wins.
Bloomston’s strategic LIFT Framework is a practical approach to developing a workplace culture in which employee engagement thrives. Inspired by principles of game design, the framework helps leaders intentionally shape four key elements that influence how people think, feel, connect, and contribute at work:
<ul>
<li>Language defines what your culture stands for and whether people believe it.</li>
<li>Influence shapes what work feels like, from outer incentives to inner motivation.</li>
<li>Fellowship determines whether people see each other as teammates or opponents.</li>
<li>Traction takes repeatable actions and transforms them from simple engagement into lasting results.</li>
</ul>
Bloomston draws on vivid, high-stakes stories from her work with world-class sports teams, government organizations, the military, and elite global corporations, demonstrating how the game of engagement plays out in every type of workplace to drive motivation, buy-in, and results.
Your workplace culture already operates like a game of engagement. Become the leader who designs a game people want to play to win.

How Leaders Can Create a Winning Culture at Work

Game of Engagement

Strategic Employer Branding for IT Companies

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