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Gross-Gołacka E: Strategic Employer
Branding for IT Companies

Strategic Employer Branding for IT Companies

An Interdisciplinary Perspective

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development &gt;This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces through Effective HR Practices

Principles of Employee Engagement

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The go-to resource for uncovering, understanding and overcoming accent and linguistic bias in the workplace. The way you speak can determine everything from whether you get hired or promoted, to whether people listen to you in meetings. It can affect the strength of your business relationships and reputation, but also whether people think they can trust you. We hear accents loud and clear, yet often they are quietly derailing our efforts to create inclusive work environments where every voice is heard. Linguistic discrimination is still unrecognized in the great majority of Diversity, Equity &amp; Inclusion (DEI) circles, yet it underpins every type of discrimination in the workplace from race and age to gender, neurodiversity and even sexuality. It is the hidden bias that is derailing even the best DEI efforts. Accent Matters is the go-to resource for uncovering, understanding and overcoming linguistic bias in the workplace. Through fascinating stories and examples of accent bias from all over the world, you'll find out how you've been conditioned to prefer certain accents over others, and how those preferences interfere with the way you listen to and interact with those around you. For those who have accents, but especially for those who think they don't, this book will be an eye-opening journey into a fundamental bias that affects every aspect of our lives, both professionally and personally.

Include every voice by challenging accent bias at work

Accent Matters

Build a high-performing organic social media strategy that grows engagement, trust and long-term brand value. Organic Social Media is a strategic guide for mid-career marketing professionals, social media managers and digital leads who need to move beyond tactical posting and implement a scalable, results-driven organic social media strategy. In an increasingly complex, platform-driven and AI-influenced landscape, this second edition equips you to make smarter decisions across audience targeting, platform selection and content planning to deliver long-term brand and performance outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this updated edition reflects the realities of modern social media management. From integrating influencer marketing across the full strategy lifecycle to applying generative AI ethically and transparently, it combines real-world examples with proven frameworks to help you align social media activity with business goals, improve internal workflows, and demonstrate measurable ROI. You will learn how to:- Select platforms aligned to audience behavior and business goals - Streamline approval workflows and stakeholder alignment to improve operational efficiency - Collaborate effectively with influencers across campaigns and social strategy- Use generative AI responsibly to enhance content creation- Measure, report and optimize social media performance With a clear focus on strategic execution and measurable outcomes, Organic Social Media equips you to grow a loyal audience, strengthen brand voice and deliver consistent performance. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Use this strategic guide to improve employee awareness and engagement with company learning to showcase the benefits that learning initiatives have on business results.

Improve Engagement and Demonstrate Business Impact

Driving Demand for Learning

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Design, Develop, and Launch Outstanding Training ProgramsDesigning training programs can feel overwhelming, especially if it’s your first time. Training Design Essentials is your practical, step-by-step guide to creating effective instructional programs. It unpacks why design matters, introduces core concepts of adult learning and learning experience design, and explores the many forms training can take—from face-to-face and virtual classrooms to self-paced e-learning programs.Internationally renowned workplace learning expert and educator Saul Carliner walks you through the entire training design process: planning, designing, developing, launching, and evaluating. Worksheets and exercises offer immediate application opportunities. Along the way, you’ll learn how to:
<ul>
<li>Analyze learner needs and define measurable objectives.</li>
<li>Select the right formats, media, and strategies to achieve results.</li>
<li>Craft content for engagement and effectiveness.</li>
<li>Manage projects within real-world constraints.</li>
<li>Administer programs after they go live to learners</li>
</ul>The book focuses on “unplugged” design, helping you master the essentials with minimal reliance on AI. It provides instructional designers with the foundation they need to collaborate effectively with AI and verify and refine the output from those collaborations. Whether you’re a new L&amp;D professional, an instructor adding design to your role, or a subject matter expert tasked with training others, this book gives you the confidence and skills to create programs that deliver results.

Guiding L&d Programs from Concept to Launch

Training Design Essentials

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Strategic Employer Branding for IT Companies

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