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Mothersbaugh D: Consumer Behavior:
Building Marketing Strategy: 2027 Relea

Consumer Behavior: Building Marketing Strategy: 2027 Release

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Insights from a Luxury Brand Expert

The Art of Customer Relations

What does it look like to do business with integrity? In Just Business, Alec Hill argues that the foundational Christian concepts of holiness, justice, and love are the keys to a truly Christian business ethic. Written for students and professionals who want their faith to inform their business practices, this textbook provides a clear, practical, and theologically grounded framework for navigating the ethical challenges of modern business life.Now in its fourth edition, Just Business has been updated with more current case studies and examples from global economies and a brand-new chapter on artificial intelligence, making it a timely and comprehensive Christian business ethics resource for today.Just Business features: <ul><li>An accessible and practical Christian perspective on business that teaches readers to apply timeless moral principles in ethical decision-making</li><li>Insightful case studies on pressing topics such as employer-employee relations, discrimination, international business, artificial intelligence, and environmental impact</li><li>Real-world examples of business successes and failures from economies around the globe</li><li>Evaluations of alternative secular approaches to business ethics including dual morality, agency, and law</li></ul>Because God himself is holy, just, and loving, we should strive to embody those characteristics in the way we do business. Just Business is a valuable resource for both undergraduate and graduate students as well as working professionals who want a guide to business ethics rooted in Christian conviction rather than conventional corporate values. If you are a professor looking for a text that takes both faith and business seriously, or a student trying to figure out how your beliefs translate into your career, this book gives you a place to begin and a framework to build on.

Christian Ethics for the Marketplace

Just Business

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

Your Playbook for Designing a Winning Workplace Culture
Most organizations are losing the talent engagement game, and many don’t even know they’re playing it. Gallup’s 2026 State of the Global Workplace shows that only 1 in 5 employees are engaged at work. Game of Engagement offers a fresh solution to what leaders consistently identify as a critical challenge: how to create a workplace culture that sustains employee commitment, energy, motivation, and performance over the long term. Blair Bloomston’s unexpected solution is designing your workplace culture so that everyone wins.
Bloomston’s strategic LIFT Framework is a practical approach to developing a workplace culture in which employee engagement thrives. Inspired by principles of game design, the framework helps leaders intentionally shape four key elements that influence how people think, feel, connect, and contribute at work:
<ul>
<li>Language defines what your culture stands for and whether people believe it.</li>
<li>Influence shapes what work feels like, from outer incentives to inner motivation.</li>
<li>Fellowship determines whether people see each other as teammates or opponents.</li>
<li>Traction takes repeatable actions and transforms them from simple engagement into lasting results.</li>
</ul>
Bloomston draws on vivid, high-stakes stories from her work with world-class sports teams, government organizations, the military, and elite global corporations, demonstrating how the game of engagement plays out in every type of workplace to drive motivation, buy-in, and results.
Your workplace culture already operates like a game of engagement. Become the leader who designs a game people want to play to win.

How Leaders Can Create a Winning Culture at Work

Game of Engagement

Human Exceptionality: School, Community, and Family

Una nueva forma de entender la inteligencia en un mundo que cambia constantemente. Durante años, el éxito se ha medido a través del coeficiente intelectual (IQ) y la inteligencia emocional (EQ). Sin embargo, en un entorno marcado por la incertidumbre, la velocidad y el cambio constante, estos ya no son suficientes. En AQ, Liz Tran introduce el concepto de Adversity Quotient: la capacidad de adaptarse, resistir y crecer frente a los desafíos. A partir de su experiencia como coach de líderes y fundadores de algunas de las empresas más dinámicas del mundo, presenta un enfoque práctico y aplicable para desarrollar esta habilidad clave. El libro combina investigación, ejemplos reales y herramientas concretas para ayudarte a navegar entornos complejos, tomar mejores decisiones y construir resiliencia a largo plazo. En este libro descubrirás: - Cómo fortalecer tu resiliencia en contextos inciertos - Cómo tomar decisiones en entornos cambiantes - Cómo desarrollar una mentalidad adaptable - Cómo convertir el cambio en una ventaja Una guía esencial para quienes buscan no solo adaptarse al cambio, sino aprovecharlo para crecer.A new way to understand intelligence in a constantly changing world. For years, success has been defined by IQ and emotional intelligence (EQ). But in today's fast-changing and uncertain environment, these are no longer enough. In AQ, Liz Tran introduces the concept of the Adversity Quotient--the ability to adapt, endure, and grow through challenges. Drawing on her experience coaching leaders and founders of some of the world's fastest-growing companies, she presents a practical framework for developing this essential skill. Combining research, real-world examples, and actionable tools, the book helps you navigate uncertainty, make better decisions, and build lasting resilience. In this book you will learn: - How to build resilience in uncertain environments - How to make better decisions under pressure - How to develop a more adaptable mindset - How to turn change into an advantage An essential guide for anyone who wants not just to survive change, but to grow because of it.

Una Nueva Forma de Inteligencia Para Un Mundo En Constante Cambio

Aq (Aq Spanish Edition)

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Too many leaders are burning out--and taking their teams with them. Despite good intentions, many organizations still push harder, demand more, and equate long hours with high performance. The result? Talented people walk away from work they once loved, while leaders feel stuck between delivering results at any cost or failing altogether. Longevity Leadership challenges that paradigm. Drawing on neuroscience, behavioral science, and years of experience in organizational change, Jessica Billiet offers a new model for leadership--one that recognizes performance and well-being are not in conflict but deeply connected. When leaders understand how the brain responds to stress, motivation, and habit, they can create environments where people are energized, innovative, and resilient--without sacrificing results. This book explores the small, often overlooked choices leaders make every day: how they respond to pressure, how they communicate during uncertainty, and how they shape team habits and rhythms. Readers will learn practical, science-backed strategies for reducing burnout, leading through resistance, and building sustainable performance across their teams and organizations. At its core, Longevity Leadership is a call for systemic change. It's about equipping leaders at every level with tools to achieve results without destroying the people who deliver them. Inspiring and deeply practical, this book shows that when leaders honor both performance and mental health, everyone wins.

Longevity Leadership: Building Sustainable Performance Through Science-Backed Strategies

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

Consumer Behavior: Building Marketing Strategy: 2027 Release

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