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Strategic Brand Management In and Through Sport
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Strategic Brand Management In and Through Sport

Herausgegeben von:
Manoli, Argyro Elisavet
Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

Februar 2025, ca. 112 Seiten, Englisch
Taylor and Francis
978-1-032-96827-8

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