Strategic Brand Management In and Through Sport
Herausgegeben von:Manoli, Argyro Elisavet
Inhalt
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
Bibliografische Angaben
Februar 2025, ca. 112 Seiten, Englisch
Taylor and Francis
978-1-032-96827-8