Strategic Brand Management In and Through Sport
Publié par:Manoli, Argyro Elisavet
Contenu
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
Informations bibliographiques
février 2025, env. 112 Pages, Anglais
Taylor and Francis
978-1-032-96827-8