Social Media Marketing

Social Media Marketing: A Practitioner Approach - Jordan Edition

Ranked among the world's best marketing and advertising books by BookAuthority

The standard work of Social Media Marketing

This updated and significantly expanded Jordan Edition of the global bestseller, recognized by BookAuthority as one of the world's best marketing and advertising books, is essential reading in leading universities and a valuable guide for practitioners and academics.

It explores the evolving landscape of digital and social media marketing, including tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse, complemented by practical insights tailored to the Jordanian market and the wider MENA context.

Written in an accessible and practice-oriented way, this guide connects key theoretical concepts with real decision-making situations. It helps readers navigate communities, platforms, and social media tools, and choose the right instruments effectively.

As a result, this textbook remains a benchmark for excellence in social media marketing.

'Insightful, engaging, and highly relevant, this book captures the nuances of social media marketing and will serve as a valuable guide for both universities and corporate leaders.'

Abdullrahman Zidan, Founder of Saleschools.com, eAmira Global

'Clear, practical, and deeply insightful, this exceptional book is essential reading for marketers seeking to stay ahead of digital trends and leverage social media effectively.'

Mohammad Al-Kharouf, CEO, Implementation for Marketing and Advertising

The authors

Marc Oliver Opresnik is the creator of the PIVOTAL Infinity Marketing Canvas(R) and founder of PIVOTAL Thinking. He is Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and co-author of several international bestsellers with marketing legend Philip Kotler. In addition, he is Global Thought Leader at the LSE Academic Speakers Bureau and is recognized as one of the world's most influential voices in purpose-driven marketing, strategy, and leadership.

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and a leading authority on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees.

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. He has also consulted for multinational companies and organizations such as the World Bank.

Jordan Edition Contributors

Abla Khalifeh is a Jordanian Corporate Communication Manager and marketing leader specializing in digital strategy, branding, business growth, and AI-driven customer engagement.

Abdullrahman Zidan is a sales and marketing expert, author, coach, and trainer. He is the founder of Modern Sales Schools and co-founder of eAmira and Sales Recipe. His work focuses on B2B sales solutions, marketing transformation, business development, and practical capability building for professionals and organizations in the Arab region.