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Jenkins P: Show Up Like You Mean It

Show Up Like You Mean It

Living, Leading, and Speaking Your Truth

Listening Louder

The Horseman's Way: Leadership Skills from the Arena
In an age of artificial intelligence, what makes you irreplaceable? The answer is found in cultivating the ancient wisdom that makes us distinctly human. The Horseman's Way reveals timeless principles that unlock leadership that inspires loyalty, builds trust, and transforms organizations. Drawing from forty years in the arena and powerful lessons from history's greatest leaders, this book presents a revolutionary framework for modern leadership. Through twelve transformative principles, you'll discover how to develop:
Humble Strength - The paradox of possessing power while refusing to wield it carelessly 
Fearless Guidance - The courage to step into uncertainty first, creating paths others can follow 
Emotionless Communication - Clarity untainted by reactivity, presence unclouded by ego 
Powerful Gentility - Service that empowers rather than controls



Each of the 275 pages of this book weave together vivid storytelling from both the training pen and the boardroom, showing you exactly how these principles look in action, whether you're gentling a nervous mare or leading a struggling team through change.

This isn't theory. This is tested wisdom.
The same awareness that helps you read a horse's ear flick will help you sense tension in your team before it erupts. The patience that transforms a fearful colt builds the kind of trust that turns employees into advocates. The boundaries you establish in the arena create the clarity your organization desperately needs.
The Horseman's Way is structured as a journey through the seasons of leadership, from ploughing the field and planting seeds, through growth and pruning, to the final harvest of Incorporeal Competence: the integration of passion, loyalty, perseverance, and purpose that defines truly exceptional leaders.

Perfect for:Business leaders seeking authentic connection with their teams
Managers tired of transactional relationships that breed resentment
Anyone who senses that there must be a better way to lead
Horse enthusiasts looking to deepen their understanding of both horses and humans
Leaders navigating the uncertainty of rapid technological change





Whether you've never touched a horse or you've spent a lifetime in the saddle, these lessons will transform how you lead, how you connect, and who you become.

Your team isn't a machine. Your family isn't a machine. You aren't a machine.
The Horseman's Way shows you how to lead with the wisdom that makes us irreplaceable-and how to help those around you discover the same.
"What I witnessed in that dusty yard wasn't just a horsemanship technique. It was something more fundamental- the bedrock of The Horseman's Way." - Scott Champion

The Horseman's Way

Leading Without Losing Yourself

What if the strongest leaders aren't the loudest in the room-but the most self-aware?

Most leadership struggles don't come from a lack of skill or strategy. They come from leaders who don't know where they truly stand. When leaders rely on control, performance, or certainty instead of awareness, teams comply-but they don't commit.

In Leadership-The Paradox of Surrender, Hilda Koch challenges the traditional leadership narrative and introduces Point A-your true leadership starting place. Not the role you perform. Not the mask you wear. But the honest internal position from which your decisions, reactions, and influence actually emerge.

Drawing on real-world experiences, research-backed insights from psychology and leadership studies, and guided self-reflection exercises, Koch reveals why surrender-not control-is the foundation of trust, clarity, and sustainable influence. You'll uncover the 7 Game Faces leaders wear to protect themselves, learn why masks create compliance but never trust, and discover how disciplined vulnerability becomes a strategic leadership advantage.

This is not another leadership playbook filled with tactics to manage people. It's an invitation to stop performing and start leading. When leaders release illusion and lead from Point A, communication becomes clearer, teams feel safer, decisions require less force, and influence grows naturally.

Surrender in leadership is not weakness.
it is precision.
It is courage.
It is clarity.
If you're ready to stop managing perception and start creating alignment-
If you're ready to lead without armor-
Your journey starts here.
Find your Point A.
Own it.
Lead from it.

THE PARADOX OF SURRENDER

LEADERSHIP

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language &gt;Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Turning Lived Experience into Leadership Power

Built for More

Transform your leadership outcomes by changing these everyday words From A to THE: The Psycholinguistic Approach to Leadership, Ryan Avery, the 2012 world champion of public speaking and trained organizational psychologist, reveals how small shifts in everyday language create monumental changes in leadership outcomes. Drawing on linguistic data, original research, and real-world stories gathered over the last decade, Avery identifies the specific words that erode trust and weaken authority. The book blends science and storytelling to show why certain common words kill momentum, spark confusion, or undermine connection, and what to say instead. Avery provides replacement language designed to drive clarity, commitment, and trust. Each of the words is examined through psycholinguistic research, giving leaders evidence-based strategies to communicate with greater influence and impact across every interaction. Readers will also discover: <ul> <li>Evidence-based explanations of how specific word choices shape perception, trust, and team motivation in leadership contexts</li> <li>Practical replacement language leaders can adopt immediately to strengthen authority and build deeper connection with their teams</li> <li>Real-world stories from coaching executives, leadership teams, and C-suite professionals across multiple industries over the last decade</li> <li>Psycholinguistic frameworks that connect everyday language patterns to measurable changes in leadership clarity and team commitment</li> </ul> Ideal for CEOs, executives, and leaders at every organizational level, From A to THE provides the research-backed approach to communication that replaces counterproductive language habits with precise, influence-driven alternatives, helping leaders build trust, create clarity, and inspire commitment through the words they choose daily.

The Psycholinguistic Approach to Leadership

From A to THE

Authority can be assigned.
Respect cannot. Trust cannot.

The kind of leadership that actually moves people and organisations forward cannot be handed to you in an envelope. It has to be built from the inside, through the accumulation of many small honest acts over many years.

In Earned not Assumed, Rohit E. Mathew shares twenty-five years of management across fintech, healthcare, and technology, sharing lessons shaped not only by success, but by mistakes, setbacks, transitions, and recovery.

This is not a book about management theory. It is a memoir about the realities of leading people, carrying responsibility, building trust, and learning what actually works over the long run.

Thoughtful, practical, and deeply human, this book is for managers, leaders, founders, and anyone trying tobuild influence the right way from the inside out.

Earned not Assumed

Why do you need a brain instruction manual? You know what good leadership looks like. You've learned the models, tools, and techniques. And yet, under pressure, everything slips: conversations derail, tension builds, people resist. You fall back into old patterns, even when you know better. Why? Because most leadership advice focuses on behaviour, without explaining what's actually driving it. This book gives you that missing piece. First, you'll understand how the brain works, cutting through the myths. Then, how to use it to solve real leadership challenges. It translates modern neuroscience into clear, practical insight you can use immediately. Instead of remembering techniques, you understand what's happening and know how to respond. You will learn to: · Shape the conditions where people perform at their best · Master your energy, not just your time · Bridge generational and cultural gaps, turning friction into advantage · Handle difficult conversations without the emotional hangover · Apply small, practical shifts that work in real life, at work and at home Through real stories, brain-based insights, and pressure-tested tools, you'll understand what's driving behaviour. Then use it. That's the advantage nobody told you about.

What nobody told you about working with humans

The Brain Instruction Manual for Leaders

Danny Oaks is not special.
He's just paying attention.
While most people learn how to perform, Danny learns how to listen-to tone, to gaps, to the space between what people say and what they mean. From a steel town outside Chicago to boardrooms, broken relationships, and everything in between, he starts to see a pattern:
The world rewards noise.
 But truth is always quieter.
A single phrase-"of the same melt"-becomes his internal compass. A way to measure people. Leaders. Systems. Even himself.
And what he discovers isn't dramatic.
 It's worse.
Most people don't lie.
 They just slowly stop telling the truth.
Of the Melt is about what happens when you notice... and refuse to play along.

An Ordinary Man's Stand for Truth in a Town Built on Power

Of The Melt

The Pressure to Shrink and the Practice of Showing Up Fully

Leading Without Shrinking

Show Up Like You Mean It

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