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Jenkins P: Show Up Like You Mean It

Show Up Like You Mean It

Living, Leading, and Speaking Your Truth

Deliver credible influence and measurable results in an era of collapsing trust and AI-driven misinformation. Senior leaders face a fundamental shift in how influence is earned and sustained. Trust in institutions and corporate communications is declining, AI-generated content is undermining authenticity and traditional channels no longer deliver consistent impact. In this environment, employee advocacy has emerged as a proven strategic response, turning trusted internal voices into a source of competitive advantage. Written for C-suite executives, corporate affairs leaders and senior marketing and communications professionals, this book provides tools for activating employee influence at scale with governance, rigor and commercial discipline. Drawing on neuroscience research, insights from the Edelman Trust Barometer and expert interviews with leaders from IBM and SAP, it demonstrates why "people like me" consistently outperform institutional messaging and how informed leadership can operationalize this insight. Built around a clear three-part strategic model covering foundation, ecosystem and execution, the book connects employee advocacy directly to ROI, risk management and long-term performance. It moves beyond culture-led narratives to offer a data-led framework for decision making, accountability and sustained results. You will learn how to: - Establish governance and executive alignment for employee advocacy - Apply strategic models to activate influence across complex organizations - Measure results using data-led KPIs and executive dashboards - Mitigate risk while scaling authentic employee participation - Deliver trust, credibility and measurable business outcomes This is an essential guide for senior leaders seeking to lead with confidence, make informed decisions and deliver influence that stands up to board-level scrutiny. Themes include: employee advocacy, employee influence, brand trust, social media strategy, employer branding, internal communications, workforce engagement, leadership communication, digital influence, AI in communications, organizational trust, employee ambassadors

The Organizational Power of Brand Ambassadors

The Employee Influencer

Most communication failure isn't a skill problem. It's a clarity problem.

You already know something is wrong. You've felt it in meetings that ran long and landed nowhere. In emails that got no response. In the moment you finished talking and realized the room had already moved on. You haven't lacked confidence or vocabulary. You've lacked clarity - and no one taught you what that actually means.

Say It in the Hall teaches one discipline: know what you mean before you open your mouth.

The HALL framework gives you four tools that work in every professional context - spoken, written, in real time, under pressure:
H - Hallway version first. The most powerful version of anything you need to say is the one you'd deliver in six seconds. That's not a shortcut. That's the thing itself.
A - Axe the explanation. The sentence after your point is almost always unnecessary. The room got it. The explanation dilutes it.
L - Lead with the survivor. Write everything. Find the one sentence you'd highlight. Move it to the top. Delete the rest.
L - Let them fill it in. The most persuasive communication leaves room. When people reach conclusions themselves, they own them.

This book covers the full discipline - how to think before you speak, how to listen so you can respond to what was actually said, how to use silence as a tool, how to compress feedback without losing warmth, and how to run meetings that produce decisions instead of more meetings.

Sixteen chapters. Approximately 2.5 hours of reading. No filler - the book practices what it teaches.

The HALL framework applies whether you're an executive or an intern, in a boardroom or on Slack. Executive presence isn't a personality trait. It's the byproduct of knowing what you mean. This book builds the discipline that produces it.

Say It in the Hall is for anyone who has ever left a conversation thinking: I had the right answer. I just didn't say it right.
You did. You just hadn't finished thinking yet.

Know What You Mean. Say Only That

Say it in the Hall

A SHORT COURSE IN NLP BASICS. 7 Lessons in&nbsp;Neuro-Linguistic Programming&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. * Lesson 1: What is neuro-linguistic programming? * Lesson 2: Identify empowering and limiting beliefs * Lesson 3: Recognize how we represent information to ourselves * Lesson 4: Use precision questions to find out what people mean * Lesson 5: Identify different communication filters * Lesson 6: Use the six levels of change and reframing * Lesson 7: Increase your options Explore the main themes and ideas in NLP, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Neuro-Linguistic Programming&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Neuro-Linguistic Programming in 7 Steps

7 Lessons in NLP

Empower your team and drive organizational growth through a better approach to asking questions Questions are the Answer: Learning How to Ask Rather than Tell unlocks the transformative power of asking the right questions in leadership and organizational contexts, arguing that effective leadership is less about having all the answers, and more about cultivating curiosity, fostering dialogue, guiding others through inquiry, and thoughtfully creating environments where people feel valued, ideas flourish, and organizations thrive. Readers will find strategies to ask, not tell, shape questions that encourage thinking, signal priorities, and build trust, and foster innovation and engagement. Key themes include: <ul> <li>Why Questions Matter - Direct attention, influence culture, and encourage problem-finding</li> <li>Growing as a Leader - Reflection, feedback, and continuous growth</li> <li>Making Good Decisions - Test assumptions, expand options, and assess impact</li> <li>Facing Challenges - Clarify problems, identify resources, and rethink routines</li> <li>Communication - Build trust through listening and empathy</li> </ul> &nbsp; Questions are the Answer: Learning How to Ask Rather than Tell is an excellent resource for business leaders, executives, and managers seeking to improve their decision-making through a more thoughtful and directed approach to asking questions.

Learning How to Ask Rather than Tell

Questions are the Answer

A practical, research-based guide to maximizing the most overlooked driver of lasting success and fulfillment--your values.What if one simple shift could make you feel as satisfied as getting an $84,000 raise? Research shows that really understanding your core values--and living by them--can deliver just that. Yet most of us struggle with this. We go about our work and our lives with only a vague sense of the values that underpin everything we do.In What Do You Really Stand For? Columbia Business School professor Paul Ingram reveals that values are far more than a moral compass--they're a source of advantage that can boost your performance, your leadership effectiveness, and your well-being.Drawing on decades of research and the frameworks he's used with students and executives, Ingram presents a set of exercises and tools to help you articulate your values, integrate them into your work and life, build stronger relationships, and achieve better outcomes in all that you do.Whether you're navigating a career decision or managing conflict, leading a team or an entire organization, or simply trying to live with greater purpose, What Do You Really Stand For? offers a powerful guide to taking more intentional control of your life and career--and leading yourself and others with more clarity, confidence, and purpose.

The One Question That Will Transform Your Work and Life

What Do You Really Stand For?

The Dynamics of Wise, Effective, and Compassionate High-Impact Leaders!

A.U.T.H.E.N.T.I.C. Leadership

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.
The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways. 
 
This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. 
 
Joep Cornelissen&nbsp;is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

A Guide to Theory and Practice

Corporate Communication

"When they're old enough, I'm going to give my two daughters this book. They need to read Khadijah's extraordinary story and learn how courage, positivity, and sheer willpower can overcome any obstacle." -- Malcolm Gladwell, New York Times bestselling author; host, Revisionist History podcast.A stirring account of how to gain--and own--your power.From growing up in 1980s Harlem to working at entertainment giants such as BET, MTV, and Nickelodeon, Khadijah Sharif-Drinkard has spent her life redefining what real power looks like.In Power Reimagined, she dismantles the myths we've been taught about power. Through raw, behind-the-scenes stories from both her childhood and her trailblazing career, she reveals that real power isn't handed to you--it's forged through strategy, courage, and an unshakable belief in your own worth.She takes readers inside high-stakes situations where she refused to settle for less and pivotal moments where audacity became her greatest asset. From her earliest dreams of success to the executive offices where she made those dreams real, Sharif-Drinkard reveals the moments that shaped her and the strategies that helped her lead with impact and integrity.Part fearless memoir, part inspirational guide, Power Reimagined is for anyone who's ever been overlooked, undervalued, or told they didn't belong. This book will inspire you to own your power and use it without apology.

My Mission to Get It, Grow It, and Give It Away

Power Reimagined

From New York Times bestselling author and pioneer of the strengths movement comes a bold new blueprint for leading with the most powerful force in business--love.Think about the last time you said, "I love that." Maybe it was about a product that exceeded expectations, a service experience that built instant loyalty, or a moment when your work brought out the best in you. That reaction isn't just emotional--it's electric. In the organization, it fuels engagement, strengthens performance, and drives lasting success. Yet most leaders don't even acknowledge it, let alone measure or make use of it.In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love--the deep connection that makes people feel seen, valued, and inspired--isn't just a soft feeling. It's a measurable driver of performance and growth. He shows how leaders, as experience-makers, can intentionally "design love in" to everything we do: our interactions with team members, our company policies and practices, the products and services and experiences we create for those we lead and serve. When we do this, we not only unlock deeper commitment, higher engagement, stronger customer loyalty, and lasting business results, we strengthen the human connection between us and create a better world.Featuring vivid stories of global brands, current research, and personal experiences, Buckingham illustrates that tapping into this force is not simply about being more "warm and fuzzy"--it's a concrete strategy of utilizing loving experiences to drive behaviors to drive outcomes, and the book provides step-by-step advice on how to "design love in" to all your actions as a leader.Love--it's the most powerful force in business. This book shows how you as a leader can unleash it.

How to Unleash the Most Powerful Force in Business

Design Love In

On Leadership, Resilience, and the Urgent Art of Becoming More Human, Together

The Shape of Change

Develop high-performing leadership teams that drive collaboration, resilience and sustainable business results. Leadership Team Coaching by Peter Hawkins is a practical guide for team coaches, senior leaders, HR professionals and organizational development specialists responsible for improving team effectiveness in complex and fast-changing environments. Fully updated for the fifth edition, this book provides a comprehensive framework for coaching leadership teams across industries, functions and organizational structures. Covering executive and non-executive boards, hybrid and virtual teams, project groups and account teams, it combines proven coaching models with practical tools for building stronger collaboration, accountability and alignment. You'll learn how to: - Apply effective frameworks and techniques for leadership team coaching - Strengthen collaboration across hybrid and international teams - Embed inclusive leadership practices into team development - Navigate the impact of AI on coaching and team dynamics - Build team cultures that improve performance and long-term effectiveness With updated research, global insights and actionable guidance, Leadership Team Coaching helps organizations unlock collective potential, strengthen leadership capability and deliver measurable results through more connected and effective teams. Themes include: leadership coaching, team effectiveness, hybrid teams, executive development, inclusive leadership, organizational performance

Developing Collective Transformational Leadership

Leadership Team Coaching

Why do most change initiatives fail? 

Organizational change can't happen until people are willing to change themselves. And the change starts with leadership authenticity in both attitudes and actions. 

Authenticity in Leadership: A Change Management Fable provides a step-by-step blueprint for both. Told as a fable with relatable characters and situations that bring essential change management concepts to life, it's the story of diversified financial services company ABC, which suffers from a complacent culture, leaders bound by long-term relationships, a fragmented executive team, and a potential top talent exodus.

To address these challenges, the board hires Oscar as chief operating officer. By introducing new tools and frameworks designed to increase leader and team authenticity, Oscar transforms employees who have a "here we go again-another failed effort" attitude into enthusiastic team members. They understand the vision and want to make it happen. 

Authenticity consultant Dr. David Brown, Jr.'s storytelling format makes the timeless authenticity and change management lessons easy to internalize and embrace. Readers soon realize that change management is not only a leadership journey, but a human one, as well. 

Authenticity in Leadership: A Change Management Fable helps readers discover The hallmarks of leading with high authenticity
The importance of understanding context before launching into a transformational effort
Three research and practice-driven authenticity perspectives that explain organizational behavior and outcomes
Practical tools and frameworks to integrate into your own change management approach 





If you want different results, it's time to lead differently. If you're a leader who senses that "business as usual" no longer works and you're ready to lead change in a way that is both effective and deeply human, you need this book and its framework.

A Change Management Fable

Authenticity in Leadership

Show Up Like You Mean It

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