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Simon Borghardt

Second Life und Marketing in der virtuellen Welt

Falling in love could be the biggest risk of all . . . A captivating tale of love and loss, set on the wild coast of Ireland and in glamorous 1960s London. From Lucinda Riley, the internationally bestselling author of the Seven Sisters series. 'I adored it' - Santa Montefiore, author of Shadows in the Moonlight When Sorcha O'Donovan encounters struggling musician Con Daly - the strikingly handsome outcast in their small village on West Cork's windswept coastline - her days will never be the same. Con strikes gold with rock band The Fishermen in London, but their lives change beyond recognition as the dark side of fame rears its head and secrets from the past threaten to destroy everything he has worked for. Twenty years later, The Fishermen agree to re-form for the Music for Life charity concert at Wembley Stadium. But Con has been missing for more than a decade. There's only one person who can find out what happened; only one person who knows how vital it is to uncover the truth. Because should Con Daly reappear before the facts emerge, then history could repeat itself with even more tragic consequences . . . 'I couldn't turn the pages fast enough' - Karen Swan, author of The Stolen Hours Lucinda Riley wrote The Last Love Song as Lucinda Edmonds, now reworked and revived by Harry Whittaker, Lucinda's son and co-author of Atlas: The Story of Pa Salt.

A gripping mystery of music, fame, and a rock star's disappearance from the bestselling author of The Seven Sisters series

The Last Love Song

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

GG Alcock

The Evolution of the Informal Economy and the Inspiring Entrepreneurs and Executives Who Power It

KasiNomics Unleashed

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

ALA NOTABLE BOOK This joyful exploration of immigration and nontraditional beauty pays tribute to the unique identity formed by a girl’s Japanese roots and Hawaiian upbringing. Eyes That Kiss in the Corners meets Your Name Is a Song. From the shores of Japan to the coast of Hawai‘i, old customs are honored, new traditions blossom, and an exuberant narrator defies narrow beauty standards to embrace the skin she’s in and her life on the island of Kaua‘i. Triumphant text and radiant artwork encourage readers to challenge expectations and celebrate how identity and experience find their perfect expression in each of us.

ALA NOTABLE BOOK This joyful exploration of immigration and nontraditional beauty pays tribute to the unique identity formed by a girl’s Japanese roots and Hawaiian upbringing. Eyes That Kiss in the Corners meets Your Name Is a Song. From the shores of Japan to the coast of Hawai‘i, old customs are honored, new traditions blossom, and an exuberant narrator defies narrow beauty standards to embrace the skin she’s in and her life on the island of Kaua‘i. Triumphant text and radiant artwork encourage readers to challenge expectations and celebrate how identity and experience find their perfect expression in each of us.

Made for More

Business and Management (R0)

Sarah Evans-Howe

Why Time Matters to Customers

The Role of Temporality in Customer Experience

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

<div>Discover life lessons in the secret superpowers of animals, revealed in this enchantingly illustrated children’s book by bestselling author Kate Siber.&nbsp; &nbsp; Animals have a lot to teach us, if only we open our eyes. From the slow-moving sloth to the playful dolphin, every living creature has unique skills, strengths and qualities that we can learn from. The Hidden Wisdom of Animals invites kids ages 8 and up to explore and celebrate over 40 animals from around the world through warm, lyrical 100–500-word reflections, each focusing on a single animal and the outstanding trait it embodies.&nbsp; &nbsp; The book’s stirring lessons are enhanced by its stunning design, featuring a foil-accented cover and captivating illustrations by Kaitlynn Copithorne. Within its colourful pages, explore how: <ul><li>Owls listen deeply</li><li>Jellyfish go with the flow</li><li>Ants create great communities</li><li>Squirrels plan ahead</li><li>Fireflies shine from within</li><li>And much more</li></ul> Blending eye-popping facts, brilliant science,anecdotes&nbsp;and, where appropriate, myths and legends from cultures across the globe, from American Indigenous traditions to African lore to European folk beliefs, The Hidden Wisdom of Animals inspires a more reflective, personal relationship with wildlife and shows how animals can teach, inspire and encourage us in our own lives. &nbsp; &nbsp; Transporting kids from their screen-filled lives to a magical world of natural wonder, this book offers a deeper, more meaningful way to connect with nature.</div>

Surprising Things we can Learn from Nature

The Hidden Wisdom of Animals

Marc C. Berthold

In jedem Winkel der Welt ein Advokat. Die etwas andere Juristenbibel.

Advocatus in omnibus angulis mundi

Julian Kynaston

From the terraces to the boardroom

Brand Warfare

Fallstudie aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: Datenschutz und Marketing Analytics sind untrennbar verbunden. Diese Arbeit analysiert Datenschutz-Folgenabschätzungen, die Rolle des Datenschutzbeauftragten und Maßnahmen zur DSGVO-Compliance. Praxisbeispiele, darunter ein Cyberangriff auf einen Bio-Online-Supermarkt und ein Data-Science-Projekt zur Kundensegmentierung, zeigen Risiken und Lösungsansätze. Unternehmen erhalten wertvolle Einblicke in datenschutzkonforme Analysen und IT-Sicherheitsstrategien.

Marketing Analytics und Datenschutz. Strategien für DSGVO-konformes Datenmanagement

Willard Chiuya

Curbing Tobacco Side Marketing By Farmers In Zimbabwe

A Working Model Towards Curbing Tobacco Side Marketing

Second Life und Marketing in der virtuellen Welt

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