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Second Life und Marketing in der virtuellen Welt

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

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A small-town baker faces off against her longtime nemesis on a reality TV competition in this delightful romantic comedy."A scrumptiously sweet romance that is enhanced with two dueling pets and just the right dash of zesty humor." -Booklist Magda Miller's feud with rival baker Mackenzie Newton is so old, folks in tiny Pine Hollow, Vermont forgot how it started. But Magda remembers: Ten years ago, she offered Mac her heart-instead, he ran off with her grandmother's maple cake recipe. Now, Mac traipses all over Magda's baking territory, just like his oversized tabby keeps sneaking into her house to claim her dog's favorite bed. So, when Magda gets the call to compete on The Great American Cake-Off, she's thrilled to finally shine in a Mac-free zone. But when she arrives on set, her devilishly handsome nemesis is already there ... It turns out, Mac and Magda's story has inspired the first ever Arch Rivals edition of Cake-Off, and of course Mac has to raise the stakes with a wager. The winner takes all-the Cake-Off title, the contested recipe, and control of the narrative. Magda is more than ready to kick Mac's Bundt. But as they spar, on-screen and off, Mac and Magda reveal the best in each other ... and the sizzling attraction fueling their rivalry. Only one of them can win, so why does it suddenly feel like they both stand to lose?

A small-town baker faces off against her longtime nemesis on a reality TV competition in this delightful romantic comedy. Magda Miller’s feud with rival baker Mackenzie Newton is so old, folks in tiny Pine Hollow, Vermont forgot how it started. But Magda remembers: Ten years ago, she offered Mac her heart—instead, he ran off with her grandmother's maple cake recipe. Now, Mac traipses all over Magda’s baking territory, just like his oversized tabby keeps sneaking into her house to claim her dog’s favorite bed. So, when Magda gets the call to compete on The Great American Cake-Off, she’s thrilled to finally shine in a Mac-free zone. But when she arrives on set, her devilishly handsome nemesis is already there . . . It turns out, Mac and Magda’s story has inspired the first ever Arch Rivals edition of Cake-Off, and of course Mac has to raise the stakes with a wager. The winner takes all—the Cake-Off title, the contested recipe, and control of the narrative. Magda is more than ready to kick Mac’s Bundt. But as they spar, on-screen and off, Mac and Magda reveal the best in each other...and the sizzling attraction fueling their rivalry. Only one of them can win, so why does it suddenly feel like they both stand to lose?

Maple, Spice, & Everything Nice (previously published as Like Cats & Dogs)

An Instant New York Times BestsellerUSA Today BestsellerBestselling author John Bevere challenges Christians to take a fresh and honest look at one of the most often misunderstood and avoided truths of the Christian faith-the second coming of Jesus. Through personal testimony, biblical accuracy, and practical guidance, readers will be inspired to live a life of spiritual vigilance as they prepare for the glorious return of our King. If Jesus were to return tomorrow, would you be ready?In The King Is Coming, John Bevere discusses why the Second Coming is both relevant and critical for the Christian faith. Other than salvation, it's the second most discussed topic both in the New Testament and by early church fathers in the first three centuries. More than a book about prophecy, this life-changing guide will help believers live fully prepared for Christ's return while transforming the way we love, serve, and glorify God. Bevere recounts his personal shift from avoiding eschatology to fully recognizing its significance. Witnessing the misuse and division caused by End Time teachings initially led him away from the topic, but through the Holy Spirit's guidance and a deeper study of Scripture, Bevere's heart and life were transformed. Through extensive references to prophetic Scriptures, the book explores many of the over three-hundred New Testament mentions of Jesus' return, providing a foundation that will help readers:Live in awe of the Creator of the universe who holds time in His hands. Grow in holiness, compassion, purpose, and gain a closer relationship with God. Live with an eternal outlook, inspiring a sense of hope, urgency, and mission. Avoid division by focusing on the transformative power of our reigning King. Discover an eschatology that replaces fear and alarmism with true hope. &nbsp;Through personal testimonies and a close examination of Scripture, John offers readers spiritual truths, insight, encouragement, and practical steps to develop a readiness shaped by faith and obedience. And as with The Awe of God, each chapter will close with his 5 P's: Passage, Point, Ponder, Prayer, and Profession. The King Is Coming is both a wake-up call, faith builder, and a source of hope for Christian men and women seeking to deepen their relationship with Christ and prepare for His glorious return.

An Instant New York Times BestsellerUSA Today BestsellerBestselling author John Bevere challenges Christians to take a fresh and honest look at one of the most often misunderstood and avoided truths of the Christian faith—the second coming of Jesus. Through personal testimony, biblical accuracy, and practical guidance, readers will be inspired to live a life of spiritual vigilance as they prepare for the glorious return of our King.If Jesus were to return tomorrow, would you be ready?In The King Is Coming, John Bevere discusses why the Second Coming is both relevant and critical for the Christian faith. Other than salvation, it's the second most discussed topic both in the New Testament and by early church fathers in the first three centuries. More than a book about prophecy, this life-changing guide will help believers live fully prepared for Christ's return while transforming the way we love, serve, and glorify God.Bevere recounts his personal shift from avoiding eschatology to fully recognizing its significance. Witnessing the misuse and division caused by End Time teachings initially led him away from the topic, but through the Holy Spirit's guidance and a deeper study of Scripture, Bevere's heart and life were transformed. Through extensive references to prophetic Scriptures, the book explores many of the over three-hundred New Testament mentions of Jesus’ return, providing a foundation that will help readers:<ul style="list-style-type: disc;"><li>Live in awe of the Creator of the universe who holds time in His hands.</li><li>Grow in holiness, compassion, purpose, and gain a closer relationship with God.</li><li>Live with an eternal outlook, inspiring a sense of hope, urgency, and mission.</li><li>Avoid division by focusing on the transformative power of our reigning King.</li><li>Discover an eschatology that replaces fear and alarmism with true hope.</li></ul>&nbsp;Through personal testimonies and a close examination of Scripture, John offers readers spiritual truths, insight, encouragement, and practical steps to develop a readiness shaped by faith and obedience. And as with The Awe of God, each chapter will close with his 5 P's: Passage, Point, Ponder, Prayer, and Profession.The King Is Coming is both a wake-up call, faith builder, and a source of hope for Christian men and women seeking to deepen their relationship with Christ and prepare for His glorious return.

It's Time to Prepare for the Return of Christ

The King Is Coming

Breaking Waves

FIVE FRIENDS
 
 FOUR LOVE STORIES
 
 ONE DEVASTATING SECRET
 
 Avery, Isabella, Odina, Lee, and Josie are young, wild, and inseparable. They’ve been best friends ever since they spent their first summer together at a surf camp. It was the best time of their lives–until Josie disappeared without a trace.
 
 A decade passed before a new clue surfaced.
 
 Avery–now a successful but burnt-out rock star–returns&nbsp;to the island, hoping to move on from her bandmate Jake. But when she arrives, she finds more than just closure. The group’s friendship has long since&nbsp;fractured, but as the truth of Josie’s
 
 disappearance begins to unravel, Avery must enlist the help of her former friends to uncover the truth. Her friends… and Jake. The man who knows her better–and has hurt her more–than anyone. Why is he finally&nbsp;fighting for her when everything else seems lost?

Five friends Four love stories One devastating secretAvery, Isabella, Odina, Lee, and Josie are young, wild, and inseparable. They’ve been best friends ever since they spent their first summer together at a surf camp. It was the best time of their lives—until Josie disappeared without a trace. A decade passed before a new clue surfaced.Avery—now a successful but burnt-out rock star—returns to the island, hoping to move on from her bandmate Jake. But when she arrives, she finds more than just closure. The group’s friendship has long since fractured, but as the truth of Josie’s disappearance begins to unravel, Avery must enlist the help of her former friends to uncover the truth. Her friends… and Jake. The man who knows her better—and has hurt her more—than anyone. Why is he finally fighting for her when everything else seems lost?The unforgettable summer romance about love, friendship, and second chancesAvery's story: One Second to Love Isabella’s story: Two Lives to Rise Odina’s story: Three Tides to Stay Lee’s story: Four Secrets to Share

One Second to Love: English Edition (Breaking Waves 1)

From a New York Times bestselling author and The Bachelorette fan-favorite, two sworn enemies are forced to play nice while on a roadtrip to find a missing bride. Emma Townsend can sum up her situationship with hot-as-hell romantic red flag Finn Hughes in one word: almost. They almost dated in high school. They almost hooked up after college. They almost took things too far one magical night. Their whole story is one series of “almosts” and “nearlys,” and now they just kind of can’t stand each other. But this weekend, one of their mutuals is getting married . . . and Emma and Finn will have to pretend they can stand being in a room together. Emma’s doing a stellar job of playing it cool—until the bride goes missing. Now, with two days before the wedding, Emma and Finn are hitting the road in a sweet vintage sports car in hopes of salvaging someone else’s happily-ever-after. As old feelings spark once more, Emma begins to question whether risking your heart is ever really a mistake.

From a New York Times bestselling author and TheBachelorette fan-favorite, two sworn enemies are forced to play nice while on a roadtrip to find a missing bride, in this"fun, fast, epic rom-com" (Abby Jimenez, bestselling author of Just for the Summer). Emma Townsend can sum up her situationship with hot-as-hell romantic red flag Finn Hughes in one word: almost. They almost dated in high school. They almost hooked up after college. They almost took things too far one magical night. Their whole story is one series of “almosts” and “nearlys,” and now they just kind of can’t stand each other. But this weekend, one of their mutuals is getting married . . . and Emma and Finn will have to pretend they don’t remember how disastrous it was the last time they were in a room together. Emma’s doing a stellar job of playing it cool—until the bride goes missing. Now, with two days before the wedding, Emma and Finn are hitting the road in a sweet vintage sports car in hopes of salvaging someone else’s happily-ever-after. Yet somewhere between Emma’s breakfast burrito throw down, a high-stakes kayak chase (it can happen), and an outrageous Vegas detour, these sworn enemies are crossing more than just state lines. As old feelings spark once more, Emma begins to question whether risking your heart is ever really a mistake.

Mistakes We Never Made

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Technology, Society and Policy

The Expanding Horizons of Business and Management, Volume II

Little People, Big Dreams

<div>Discover the inspiring story of Mikaela Shiffrin, a record-breaking alpine skier who battled tough times to become the very best.Mikaela grew up under a snowy mountain in Colorado, USA. Her family were all big fans of skiing and by the age of two she was already gliding all by herself, determined to beat her brother! This was to be a theme throughout Mikaela’s career as, inspired by skier Heidi Voelker’s message as a junior skier she added the acronym A.B.F.T.T.B to her helmet: ‘Always Be Faster Than The Boys’!Mikaela truly fell in love with skiing when at the age of just six she started training for slalom. She went to the Burke Mountain Academy, a top US ski school and at sixteen won her first World Cup trophy. Between 2013-2018, Mikaela broke many records and won two Olympic Golds – one at the Winter Olympics in Russia in 2014 and one at the Winter Olympics in South Korea in 2018.The Shiffrin family was very close – Mikaela’s mum was her coach, best friend and travel buddy, while her dad helped with her training and provided great emotional support. At the height of Mikaela’s success and fame her dad died following a tragic accident. Mikaela was devastated and considered giving up skiing. She persevered however and despite a tough Olympics in 2022, she went on to win her 100th World Cup race in 2025 at the age of 29.&nbsp;Considered the greatest skier of all time, Mikaela’s story is a thrilling ride of perseverance, discipline, and the pursuit of excellence. Today she works to help inspire the next generation of skiers, not only encouraging them to succeed and win, but to have fun and enjoy the ride.&nbsp;This inspiring and exhilarating book features stunning illustrations and¿extra facts at the back, including a biographical timeline with photos and a detailed profile of Mikaela's life. &nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream. &nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children. </div>

Mikaela Shiffrin: Volume 137

Air Campaign

The first illustrated study in English of the Finnish Air Force's battle to repel the Soviet invaders during the Winter War, one of the greatest David-and-Goliath air battles in history. In 1939, the Soviet Union invaded its neighbour Finland, sparking the Winter War. While Finland was heavily outnumbered in all respects, in few respects was the contest so uneven as in the air. In this book, veteran Finnish aviation historian Kari Stenman draws on his decades of research to present the first account in English of the Finnish Air Force's defence of the country's skies, a clash that pitted its 114 combat aircraft against the Soviets' 2,318. He explains that, equipped initially with a handful of British and Dutch aircraft, Finland's air force adopted similar guerrilla tactics to its infantry. Fokker D.XXI interceptors were scattered to remote landing grounds to ambush the Soviets and give an impression of strength, while the bombers were first used for long-range reconnaissance and harassment. Over the course of the war, the Finns received new Gladiators, Fiat G.50s and French MS.406s, until at the close of the war, all flying units were thrown in to repel the Russian invasion across the frozen Gulf of Finland. Illustrated with previously unpublished photos, superb original artwork, 3D diagrams and maps, this reveals for the first time the full story of how Finnish aviators fought for their country's independence.

Repelling the Soviets from Finnish Skies

Winter War 1939–40

Deniz Lefkeli

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Harper Curated Classics: Painted Editions

Featuring enchanting cover art from artist Laci Fowler, this exquisite collector's edition of Jane Eyre invites readers to relive Charlotte Brontë's timeless tale of love, independence, and haunting secrets.This deluxe painted edition is perfect for book collectors, Charlotte Brontë enthusiasts, and fans of Gothic romance and classic literature. Whether purchased as a gift or to treasure yourself, this edition features: <ul><li>A beautiful softcover with Laci Fowler's hand-painted artwork</li><li>Decorative interior pages with pull quotes woven throughout</li></ul>When orphaned Jane becomes a governess at Thornfield Hall, she finds both purpose and passion in her growing attachment to the enigmatic Mr. Rochester. But Thornfield harbors a dark secret--one that threatens Jane's chance at happiness and tests the limits of her courage. Ahead of its time with its explorations of feminism, morality, and faith, Jane Eyre endures as one of the greatest romance novels ever written.Part of a four-volume collection, this edition joins Persuasion, Little Women, and The Mysterious Affair at Styles in bringing timeless stories to life with artistry and elegance. Beautifully designed and enduringly relevant, this edition of Jane Eyre will captivate both devoted Brontë fans and readers discovering the story for the first time.

Charlotte Brontë's Jane Eyre is now available in an affordable softcover edition, featuring striking hand-painted cover art from Laci Fowler and distinctive interior design elements.

Jane Eyre: Deluxe Painted Edition

'Tis the season for second chances in this charming and delightful festive romcom—perfect for fans of Maggie Knox and Jenny Bayliss.&nbsp; "Cozy small town charm dominates, with plenty of snowfall, cocoa, and cheer to get readers in the Christmas spirit as the romance heats up between Laney and Connor. It’s adorable." ―Publishers Weekly&nbsp; &nbsp; He has one month to make a Christmas miracle happen.&nbsp;  &nbsp; Laney Reynolds knows there’s only one place that can help her heal a broken heart: Cherrywood Creek. The small town where she grew up, with its holiday festivals and snow-covered streets, is exactly where she needs to be this December. It feels good to leave the bustling city, where her husband was too busy climbing the corporate ladder to notice the growing distance between them. But she’s got his attention now …&nbsp; &nbsp;  Connor received his wake-up call loud and clear when Laney left, and there’s no way he’s giving up on his marriage. If that means dropping everything and trading high-rises for gingerbread houses to sweep his wife off her feet in her hometown, then so be it. This time, he’s listening; but it’ll take more than hot chocolate dates and even hotter nights to win Laney back.&nbsp;&nbsp; Can he prove that being a CEO is nowhere near as important as being her husband?&nbsp;

The holidays bring two people in a marriage in crisis back together for their second chance love story in this delightful romantic comedy full of steamy romance and festive joy-perfect for fans of Maggie Knox and Jenny Bayliss.

Date Night in December

Second Life und Marketing in der virtuellen Welt

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