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Simon Borghardt

Second Life und Marketing in der virtuellen Welt

Laura Jiménez Gutiérrez

Marca, identidad corporativa, reputación, marketing, ventas, SEO, objetivos SMART, SEM, e-commerce, briefing, branding, community manager, players, target group, storytelling, engagement, influencers digitales

PROMOCIÓN Y NEGOCIO A TRÁVES DE LAS REDES SOCIALES

ALA NOTABLE BOOK This joyful exploration of immigration and nontraditional beauty pays tribute to the unique identity formed by a girl’s Japanese roots and Hawaiian upbringing. Eyes That Kiss in the Corners meets Your Name Is a Song. From the shores of Japan to the coast of Hawai‘i, old customs are honored, new traditions blossom, and an exuberant narrator defies narrow beauty standards to embrace the skin she’s in and her life on the island of Kaua‘i. Triumphant text and radiant artwork encourage readers to challenge expectations and celebrate how identity and experience find their perfect expression in each of us.

Made for More

Javier González Recuenco

Miguel Ángel Uriondo

Cómo crear relevancia a gran escala en la era de la inteligencia artificial

PersonotecnIA

'Tis the season for second chances in this charming and delightful festive romcom—perfect for fans of Maggie Knox and Jenny Bayliss.&nbsp; "Cozy small town charm dominates, with plenty of snowfall, cocoa, and cheer to get readers in the Christmas spirit as the romance heats up between Laney and Connor. It’s adorable." ―Publishers Weekly&nbsp; &nbsp; He has one month to make a Christmas miracle happen.&nbsp;  &nbsp; Laney Reynolds knows there’s only one place that can help her heal a broken heart: Cherrywood Creek. The small town where she grew up, with its holiday festivals and snow-covered streets, is exactly where she needs to be this December. It feels good to leave the bustling city, where her husband was too busy climbing the corporate ladder to notice the growing distance between them. But she’s got his attention now …&nbsp; &nbsp;  Connor received his wake-up call loud and clear when Laney left, and there’s no way he’s giving up on his marriage. If that means dropping everything and trading high-rises for gingerbread houses to sweep his wife off her feet in her hometown, then so be it. This time, he’s listening; but it’ll take more than hot chocolate dates and even hotter nights to win Laney back.&nbsp;&nbsp; Can he prove that being a CEO is nowhere near as important as being her husband?&nbsp;

Date Night in December

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

Little People, Big Dreams

Discover the inspiring story of legendary animator and co-founder of Studio Ghibli, Hayao Miyazaki. &nbsp; &nbsp; Born in 1941 in Tokyo during World War¿II, young Hayao moved home many times with his family and grew up surrounded by the sights and sounds of a country at war. He loved nothing more than drawing, especially planes, ships and characters from his favourite manga stories. As he got older, he dreamed of creating his own films, and that dream eventually led him to help create Studio Ghibli.&nbsp; &nbsp; Today, Miyazaki is known around the world for magical films like My Neighbor Totoro, Spirited Away and Princess Mononoke. This book shows how his imagination, love of nature and belief in kindness shaped his animations, leading him to become one of the most beloved storytellers of all time. Young fans will be fascinated to discover the real life story of their favourite film maker.¿&nbsp; &nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream.&nbsp; &nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children.&nbsp;

Hayao Miyazaki: Volume 148

mitp Business

Alexander Loth

Dilyana Bossenz

ChatGPT, Copilot und Co. für Texte, Bilder, Audio und Videos

Content Creation mit generativer KI

In the heart of Paris, one library refuses to close its doors ...1941.As the city's shopfronts go dark and war rages across Europe, Frances Reed is determined to keep her library open. Delivering books to those who need them most, she knows stories are more than just words - they can save lives.Meanwhile, Cassie Watkins arranges safe passage for those with nowhere else to turn. When a parcel of books connects Frances and Cassie's worlds, they form a fragile network of readers, helpers, and secrets.But someone else is reading between the lines too, and discovery could cost them everything. How far will Frances and Cassie go to keep stories alive?'A sweeping tale of love, loss, bravery and, of course, the crucial role of books' Amanda James'Warm and heartfelt ... I'm always a sucker for books about libraries and this one absolutely delivered' ¿¿¿¿¿, reader reviewPraise for Kerry Barrett:'Wonderful. Brilliant ... Will make you feel as if you're walking the streets of Lisbon yourself!' Soraya M. Lane, internationally best-selling author of The Underground Sisters'Hooked me in instantly!' Five-star NetGalley review'A delicious Art Deco novel with a delightfully acerbic heroine and a cast of fabulously diverse characters having perilous adventures in exotic locations - what more could you want? Lovely fireside reading!' Marius Gabriel'What a page turner! A bookshop in wartime Lisbon is the gateway to a thrilling world of mystery, espionage, adventure and romance for brilliant and beautiful Lara' Daisy Wood'Original and immersive. If you read one Second World War novel in 2025 - make it this one' Eva Glyn'A lively trip up the vertiginous backstreets of wartime Lisbon that serves up Nazi spies, Edward and Mrs Simpson and a bookshop with a difference, all seen through the eyes of an engaging young British actress. I lapped it up!' Eliza Graham'I was completely swept away by the story of smart, savvy heroine, Lara and the wonderfully, eclectic cast of supporting characters. A must-read for historical fiction fans and for me, Kerry Barrett's best book yet' Annie Lyons'A gripping 'what if' tale with a larger-than-life heroine at its heart' Tessa Harris'The ending left me wanting more-these characters are too engaging and too ingenious to disappear into the ether' Historical Novel Society

The Last Library of Paris

Raimon Samsó

Raimon Tristan

Marketing espiritual para atraer clientes y dejar de buscarlos

La Venta Iluminada

<div>Discover the inspiring story of Mikaela Shiffrin, a record-breaking alpine skier who battled tough times to become the very best.Mikaela grew up under a snowy mountain in Colorado, USA. Her family were all big fans of skiing and by the age of two she was already gliding all by herself, determined to beat her brother! This was to be a theme throughout Mikaela’s career as, inspired by skier Heidi Voelker’s message as a junior skier she added the acronym A.B.F.T.T.B to her helmet: ‘Always Be Faster Than The Boys’!Mikaela truly fell in love with skiing when at the age of just six she started training for slalom. She went to the Burke Mountain Academy, a top US ski school and at sixteen won her first World Cup trophy. Between 2013-2018, Mikaela broke many records and won two Olympic Golds – one at the Winter Olympics in Russia in 2014 and one at the Winter Olympics in South Korea in 2018.The Shiffrin family was very close – Mikaela’s mum was her coach, best friend and travel buddy, while her dad helped with her training and provided great emotional support. At the height of Mikaela’s success and fame her dad died following a tragic accident. Mikaela was devastated and considered giving up skiing. She persevered however and despite a tough Olympics in 2022, she went on to win her 100th World Cup race in 2025 at the age of 29.&nbsp;Considered the greatest skier of all time, Mikaela’s story is a thrilling ride of perseverance, discipline, and the pursuit of excellence. Today she works to help inspire the next generation of skiers, not only encouraging them to succeed and win, but to have fun and enjoy the ride.&nbsp;This inspiring and exhilarating book features stunning illustrations and¿extra facts at the back, including a biographical timeline with photos and a detailed profile of Mikaela's life. &nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream. &nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children. </div>

Mikaela Shiffrin: Volume 137

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Organisations, Industries and Markets

The Expanding Horizons of Business and Management, Volume I

From a New York Times bestselling author and The Bachelorette fan-favorite, two sworn enemies are forced to play nice while on a roadtrip to find a missing bride. Emma Townsend can sum up her situationship with hot-as-hell romantic red flag Finn Hughes in one word: almost. They almost dated in high school. They almost hooked up after college. They almost took things too far one magical night. Their whole story is one series of “almosts” and “nearlys,” and now they just kind of can’t stand each other. But this weekend, one of their mutuals is getting married . . . and Emma and Finn will have to pretend they can stand being in a room together. Emma’s doing a stellar job of playing it cool—until the bride goes missing. Now, with two days before the wedding, Emma and Finn are hitting the road in a sweet vintage sports car in hopes of salvaging someone else’s happily-ever-after. As old feelings spark once more, Emma begins to question whether risking your heart is ever really a mistake.

Mistakes We Never Made

Second Life und Marketing in der virtuellen Welt

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