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Walter Anderson

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El curso completo para desarrollar confianza en ti mismo

Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.

Clarifica tu mensaje y los clientes escucharán

Storybrand 2.0 Edición actualizada

Blood and Treasure is the story of the economics of conflict from the Viking Age to the war in Ukraine. 'Absolutely fascinating and totally absorbing' JAMES HOLLAND 'A brilliant book' MARTIN WOLF, FINANCIAL TIMES CHIEF ECONOMICS EDITOR 'Chock full of marvellous nuggets, this fascinating book is both important and surprisingly cheering' ED CONWAY 'A delightfully quirky approach to military history' SPECTATOR Wars are expensive, both in human terms and monetary ones. But while warfare might be costly it has also, at times, been an important driver of economic change and progress. Over the long span of history nothing has shaped human institutions - and thus the process of economic development - as much as war and violence. Blood and Treasure looks at the history and economics of warfare from the Viking Age to the war in Ukraine, examining how incentives and institutions have changed over time. Along the way it asks whether Genghis Khan should be regarded as the father of globalisation, explains how New World gold and silver kept Spain poor, asks if handing out medals hurt the Luftwaffe in the Second World War and assesses if economic theories helped to create a tragedy in Vietnam.

The Economics of Conflict from the Vikings to Ukraine

Blood and Treasure

Cambia tu forma de tratar a los demás y alcanza todo lo que te propongas.

En este valioso libro hallarás acertadas técnicas para desarrollar confianza en tus relaciones interpersonales, de negocios y sociales, las cuales van desde pequeños trucos de lenguaje corporal que rara vez notamos en nosotros mismos (pero casi siempre en los demás) hasta el inteligente manejo de tus mejores habilidades.

Las técnicas probadas de Les Giblin te enseñarán cómo: descubrir los secretos esenciales que se encuentran en la naturaleza humana para influenciar a los demás, controlar las actitudes y expectativas de otros a través de tu comportamiento, desarrollar tres de los secretos más efectivos para atraer a la gente, lograr rápidamente que quienes te rodean vean las circunstancias de la misma forma en que tú las ves. y asegurar el 100% de cooperación cuando trabajas con otras personas.

Cambia tu forma de tratar a los demás y alcanza todo lo que te propongas

Confianza y poder

Soldiers to Heirs

Reigniting an old longing...For the new Earl!A Soldiers to Heirs story: When his brother dies unexpectedly, soldier Rafe Tynesley is forced to become the new Earl. His late brother's betrothed, Juliana Waverton, helps Rafe adjust but, originally destined to be a countess, she's facing spinsterhood. Rafe's position requires he wed, so he'll return the favour-by offering Juliana a practical marriage!Juliana has always secretly loved Rafe and his proposal is bittersweet: it's all she's ever craved, but he's sworn off love, so she can't forget it's for convenience. Yet how will she protect her heart when her husband's touch sends her up in flames?Perfect for fans of:¿ Marriage of convenience¿ Romance in uniform

The New Earl's Convenient Wife

Blood and Treasure is the story of the economics of conflict from the Viking Age to the war in Ukraine. 'Absolutely fascinating and totally absorbing' JAMES HOLLAND 'A brilliant book' MARTIN WOLF, FINANCIAL TIMES CHIEF ECONOMICS EDITOR 'Chock full of marvellous nuggets, this fascinating book is both important and surprisingly cheering' ED CONWAY 'A delightfully quirky approach to military history' SPECTATOR Wars are expensive, both in human terms and monetary ones. But while warfare might be costly it has also, at times, been an important driver of economic change and progress. Over the long span of history nothing has shaped human institutions - and thus the process of economic development - as much as war and violence. Wars made states and states made wars. As the costs of warfighting grew so did state structures, taxation systems and national markets for debt. And as warfare became ever more destructive the incentive for governments to resort to it changed too. Blood and Treasure looks at the history and economics of warfare from the Viking Age to the war in Ukraine, examining how incentives and institutions have changed over time. It surveys how warfare may have driven Europe's rise to global prominence, and it explains how the total wars of the twentieth century required a new type of strategy, one that took economics seriously. Along the way it asks whether Genghis Khan should be regarded as the father of globalisation, explains how New World gold and silver kept Spain poor, ponders why some economists think of witch trials as a form of 'non-price competition', notes how pirate captains were pioneers of effective HR techniques, asks if handing out medals hurt the Luftwaffe in the Second World War and assesses if economic theories helped to create a tragedy in Vietnam. As well as considering why some medieval kings were right to arm their soldiers with inferior weapons, taking some management lessons from Joseph Stalin and asking if a culture of patronage and cronyism helped the Royal Navy rise to greatness. Underpinning it all is a focus on how and why the economics of conflict have changed over time. Economics can help to explain war and understanding the history of warfare can help explain modern economics.

Blood and Treasure is the story of the economics of conflict from the Viking Age to the war in Ukraine. Wars are expensive, both in human terms and monetary ones. Since at least the 1640s, in the aftermath of the British Civil Wars, the phrase 'blood and treasure' has sought to encapsulate these costs. Two economic notions, in particular, feature in this book: incentives and institutions. A rational look at incentives explains even the most seemingly irrational behaviour - and few things are as irrational as war. Crucially, incentives are not formed in a vacuum, they are shaped by the wider social, cultural and political context - the kind of things economists call institutions (i.e. the State). Over time institutions change and with them incentives change too. Together institutions and incentives shape and explain human behaviour. Over the long span of human history, nothing has shaped institutions - and hence economic outcomes - as much as war and violence. Blood and Treasure examines why Genghis Khan should be regarded as the father of globalisation, how New World gold and silver kept Spain poor, why some economists think of witch trials as a form of 'non-price competition', how pirate captains were pioneers of effective HR techniques, how handing out medals hurt the Luftwaffe in the Second World War and why economic theories helped to create a tragedy in Vietnam. Along the way it considers why some medieval kings were right to arm their soldiers with inferior weapons, takes some management lessons from Joseph Stalin and asks if a culture of patronage and cronyism helped the Royal Navy rise to greatness. It also analyses the changing economic costs of war and ask whether war is always bad for the economy.

FÍJESE METAS ALTAS... ¡Y LUEGO, SUPÉRELAS!

Uno de los factores más importantes que aumentan las probabilidades de éxito de una persona está relacionado con su forma de pensar y su confianza sobre el futuro. Si piensa en metas pequeñas, seguramente alcanzará resultados pequeños; pero si, por el contrario, piensa en metas grandes sus posibilidades de éxito serán mayores. 

El Dr. David Schwartz, destacado como uno de los expertos mundiales en el campo del desarrollo personal, presenta en este libro un conjunto de estrategias útiles que nos ayudarán a ser mejores en nuestro trabajo, en nuestra familia y más importante aún, a encontrar nuestra propia definición de felicidad y paz mental.

El libro que tiene en sus manos no es un libro más, lleno de promesas y palabras complicadas sin ningún plan de acción. La magia de pensar en grande nos aporta un conjunto completo de herramientas probadas, que más de 4 millones de personas han puesto en práctica y que las han ayudado a destacarse en todos los campos de su vida: profesionalmente, en su matrimonio, en su vida familiar y más. No es necesario ser superdotados, ni tener un talento innato para alcanzar el éxito en nuestra vida. Lo único que SÍ es indispensable es aprender y entender el hábito de pensar y comportarnos acorde a las metas que queremos lograr.

Este libro le enseñará cómo:Construir con¿anza y destruir el miedo
Creer que puede triunfar y lograrlo
Hacer que sus actitudes sean sus aliadas
Aprender a pensar positivamente
Convertir una derrota en una victoria
Pensar como un líder
Y mucho más



Millones de personas alrededor del mundo han cambiado su vida con las enseñanzas del Dr. David Schwartz, quien fue profesor de la Universidad
Estatal de Georgia en Atlanta y Presidente de Creative Educational Services, firma de consultoría especializada en liderazgo y desarrollo personal.

Aprenda los secretos del éxito y alcance lo que siempre ha querido

La magia de pensar en grande

A Burning Desire to Fly

Confucio afi rmó que un viaje de mil millas comienza con un paso. Este mismo principio aplica al hecho de convertirte por ti mismo en millonario, excepto que
este viaje consta de 52 prácticas de puro sentido común. 

Bien sea que estés libre de deudas o no, esta lectura te ayudará a comprender que estás más cerca de lo que te imaginas a convertirte por ti mismo en un millonario.

Te sorprenderás de ver cómo es posible lograr esta meta cuando adquieres la mentalidad correcta. Descubre cómo empresarios independientes, propietarios de
pequeñas empresas e incluso adolescentes se han unido al grupo de los triunfadores cuyo valor neto es de $1 millón de dólares y más al implementar de manera metódica y sistemática el plan de juego de convertirse en millonarios que te revela este libro.Cuál es la verdadera defi nición de éxito.
Cómo formar una mentalidad millonaria.
Cuáles son esos 25 hábitos que estos triunfadores tienen en común.
Qué es lo que estos emprendedores han hecho de manera diferente al promedio de la gente.
Cómo los millonarios que han triunfado por sí mismos se benefician de lo que la mayoría de las personas llama fracaso.
Cómo cambió la vida para ellos después de alcanzar sus metas.
Qué asesoramiento de primera mano les brindan a los lectores que están listos para comenzar su propio estado de millonarios.

52 formas de construir tu propio éxito

Millonario en una sola generación

Empresa y Gestión

Joaquim Deulofeu Aymar

Métodos y buenas prácticas de Management

Transformación del retail

'David Rooney is an expert storyteller with a big heart, capturing not only the perils faced by the intrepid airmen who attempted the flight, but also their humanity' JOHN LANCASTER, author of The Great Air Race Newfoundland, 1919. Buffeted by winds, an unwieldy aircraft - made mainly from wood and stiff linen - struggled to take off from the North American island's rocky slopes. Cramped side by side in its open cockpit were two men, freezing cold and barely able to move but resolute. They had a dream: to be the first in human history to fly, non-stop, across the Atlantic Ocean. But there were three other teams competing against them, and as the waves raged a few miles below, memories of wartime crashes resurfaced . . . It was just over six months since the 'War to End all Wars' had come to its close. Between them, the seven young aviators who would get off the ground for the transatlantic race had already defied death many times. Mining letters, diaries and evocative unpublished photographs, David Rooney's deeply researched account of the audacious contest shows how it was the airmen's thrilling wartime experiences that ultimately led them to the 'Big Hop', and brought old friends together for one more daring adventure. These Atlantic pioneers weren't scientists or stoical upper-class officers. They were ordinary, working men, risking their lives in the name of progress. Unjustly forgotten by history, they nonetheless paved the way for the Earharts and Lindberghs who came after - and ushered in the age of global connection in which we live now. A non-stop flight across the Atlantic might seem routine today; almost a chore. But it is only possible because of those who went first.

Sé valiente

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