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Multimodality and Social Interaction in Online and Offline Shopping

Multimodality and Social Interaction in Online and Offline Shopping

Inhalt

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

Bibliografische Angaben

Dezember 2024, 228 Seiten, Routledge Studies in Multimodality, Englisch
Taylor and Francis
978-1-032-25592-7

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