Marketing the Museum
Von:
Mclean, FionaThe ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Dezember 1996, ca. 268 Seiten, Heritage: Care-Preservation-Management, Englisch
Taylor and Francis
978-0-415-10392-3
Taylor and Francis
978-0-415-10392-3
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Dezember 1996, ca. 268 Seiten, Heritage: Care-Preservation-Management, Englisch
Taylor and Francis
978-0-415-10392-3
Taylor and Francis
978-0-415-10392-3
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