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Heritage: Care-Preservation-Management

Mclean F: Marketing the Museum

Marketing the Museum

Introduction Part I Issues and challenges 1 The museum context 2 The marketing context 3 The museum's environment 4 Museums and the public Part II The practice 5 The museum's markets 6 The museum product 7 Communicating the museum product 8 Resource attraction 9 Implementing the marketing effort Fictional case-study: Marketing plan for Currie Natural History Museum 10 Future developments for marketing the museum

The International Handbook

Museum Basics

This fourth edition of Museum Basics has been produced for use in the many museums worldwide that operate with few professional staff and limited resources. The fourth edition has been fully updated to reflect the many changes that have taken place in museums around the world over the last six years. 
Drawing from a wide range of practical experience, the authors provide a basic guide to all aspects of museum work, from audience development and learning, through collections management and conservation, to museum management and forward planning. Museum Basics is organised on a modular basis, with over 100 units in eight sections. It can be used both as a reference work to assist day-to-day museum management, and as the key textbook for pre-service and in-service museum training programmes, where it can be supplemented by case studies, project work and group discussion. This edition includes over 100 diagrams to support the text, as well as a glossary, sources of information and support and a select bibliography. Museum Basics is also supported by its own companion website, which provides a wide range of additional resources for readers. 
Museum Basics aims to help the museum practitioner keep up to date with new thinking about the function of museums and their relationships with the communities they serve. The training materials provided within the book are also suitable for pre-service and in-service students who wish to gain a full understanding of work in a museum.

Drawing from a wide range of practical experience, the authors provide a basic guide to all aspects of museum work, from audience development and education, through collections management and conservation, to museum organisation and forward planning. Organised on a modular basis, Museum Basics can be used as textbook for museum studies students, a reference work to assist day-to-day museum management and as the key resource for professional development programmes. It has been fully updated to address the recent changes in the museums world.

The Past in Contemporary Society: Then, Now

This valuable resource looks at the need of the heritage industry to repond sensitively to the limitations or potentials of the environment.

Managing Development at Historic Sites

Architecture in Conservation

'The Engaging Museum' is a practical guide book for museums and students on museum studies courses on how to create the highest quality experience for museum visitors.

Developing Museums for Visitor Involvement

The Engaging Museum

Museum Volunters is a practical handbook on the use of volunteers as interpreters within museums. Drawing on key examples of outstanding practice from the UK and North America, this book forms a unique resource on volunteerism.

Good Practice in the Management of Volunteers

Museum Volunteers

"The Politics of Display" brings together studies of contemporary and historical museum shows and challenges the notion that these exhibitions are politically exempt. For example, what does it mean when the Enola Gay, the aircraft which dropped atomic bombs on Hiroshima, is displayed? The contributors to this volume chart the changing relationship between displays and their audience and analyzes the consequent shift in styles of representation towards interactive and multimedia displays. Examples are taken from exhibitions of science, technology and industry, anthropology, geology, natural history and medicine. Contributors include Steven W. Allison-Bunnell, Ken Arnold, Tony Bennett, Thomas F. Gieryn, Penelope Harvey, Sharon Macdonald and Tracy Lang Teslow.

Museums, Science, Culture

The Politics of Display

A number of developments in the museum movement during the last few years have forced museums to give greater attention to ethical issues. Members of a profession are increasingly regarded constituting an ethical community. Every person with such a community must have a sense of personal obligation as well as a responsibilty for others to assure ethical achievement. This volume firmly places notions of ethics in the field of action.
Museum Ethics considers the theoretical and practical elements of the philosophy of conduct in relation to critical contemporaty issues and museums. This discussion encompasses the procurement of artifacts, the rights of indigenous peoples, repatriation, the politics of display, the conservation of objects and the role of education, as well as the day-to-day management of a museum. All persons active in museum matters, whether custodian, curator, or trustee have an ethical obligation to the museum profession and the public. This volume will allow the professional and student to work towards a more responsible and responsive museum community.

Theory and Practice

Museum Ethics

"International Directory of Museum Training provides a standard international reference guide to the needs and opportunities of museum professional training. Surveying over 600 museum training programs throughout the world, the volume also illustrates the variations in training needs from region to region, as determined by regional experts. Each entry offers a wealth of information, including the type of course, its range and coverage, and other useful contact information. In planning for the future, author Gary Edson argues, the museum profession must look beyond the traditional strength of the collections and recognize the value of the human resource. The concept of the museum as not only a collection of objects but as a collection of professionals dedicated to protecting, using, and interpreting the objects for the purposes for which they were brought together is an imperative element of proper stewardship. The professional museum worker also requires adequate care and training to guarantee the correct and appropriate response to collection and constituency needs. Addressing the increasingly complex training requirements for contemporary museum professionals, this volume distills the information supplied by course providers throughout the world into a form that allows readers to see at a glance which course would be most suitable for their needs.

Programs and practices of the museum profession

International Directory of Museum Training

A guide to the theory and strategic approach to achieving an ideal museum environment for collections and people. This book emphasizes the need for planning and the role of the building as the first line of defence against environmental damage. Issues of monitoring and control are detailed.

Guidelines for Museums and Galleries

Environmental Management

Ucl Critical Cultural Heritage

Creative Uses of Postindustrial Spaces

Connecting with Ambivalent Heritage

Fabrication, Forgery, and the Art of Islamic Ceramics

Invisible Hands

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Revealing Corporate Brands

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Practical Insights for Improving Customer Engagement

Neuromarketing

Bloomsbury Perspectives on Children's Literature

Paratext and the Politics of Authorship

Marketing Chinese Children's Books

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

How to apply data to achieve measurable results

Data-Driven Marketing Strategy

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Marketing the Museum

Informations bibliographiques

Sommaire

Mots-clés

Informations bibliographiques

Sommaire

Mots-clés

Autres titres de la collection: Heritage: Care-Preservation-Management

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