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Catalogue complet

Grace J: Promote Your Purpose

Promote Your Purpose

A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

The Art of War Interpreted for Content Creators examines how strategy applies to the modern attention economy, where creators compete for visibility, relevance, and influence. In this environment, success is not random-it is the result of positioning, timing, and understanding the forces that shape audience behavior.
This book moves beyond content tactics to focus on how creators build durable advantage. It explores how algorithms, competition, and audience perception interact, and how strategic thinking determines whether a creator grows or disappears.
Drawing from Sun Tzu's principles, this work reveals how to outthink competitors, conserve effort, and focus on actions that produce measurable outcomes. It is not about posting more. It is about competing more effectively.

The Art of War Interpreted for Content Creators

Your campaigns are beating benchmarks.
Your revenue is declining.
What's wrong?!

Industry benchmarks aggregate incomparable campaigns (different industries, budgets, contexts, goals) into meaningless "industry standards" that guide nowhere. 

Now Artificial Intelligence (AI) accelerates the problem. Optimize faster, generate reports, chase marketing benchmarks with zero connection to business outcomes. Does AI care about your objectives? Or is it optimizing for the platforms selling you the tools?

What Experienced Marketers Are Discovering
The real breakthrough in digital and AI marketing isn't execution speed. It's AI pattern recognition at scale, identifying which campaigns genuinely "rhyme" with your strategic context across multiple dimensions.

But here's the paradox. AI can analyze thousands of campaigns instantly and understand none of them strategically. It can't tell you which patterns matter for your situation. It can't apply the wisdom from leading hundreds of campaigns.

As AI commoditizes execution, your experience becomes exponentially more valuable. The AI and human partnership creates what competitive strategists call a "moat," a defensible advantage that widens over time.

While competitors chase generic tactics, you're building sales and marketing strategy that compounds.

What This Book Delivers
The Benchmark Lie introduces a five dimensional framework that replaces industry averages with pattern recognition. You'll discover why campaigns don't repeat but their dimensions rhyme, and how to identify which past campaigns match your strategic situation. The book explores the five core dimensions (audience psychology, competitive context, message strategy, execution complexity, business goals) that predict whether insights transfer. You'll understand why dimensional AI pattern recognition beats single metric optimization, and why marketing strategy built on patterns outperforms statistical averages. The book reveals how AI and human collaboration creates competitive moats that widen with every campaign, making your expertise more valuable as AI advances. It presents privacy first data intelligence and AI architecture that protects competitive advantage while enabling collective intelligence across campaigns, with real scenarios showing pattern recognition across cloud ecosystems, partner marketing, and B2B sales cycles.

For Experienced Professionals Skeptical of AI Hype
Written for marketing executives, strategists, and agency leaders who've been in the trenches long enough to recognize when something doesn't add up, and who want genuine strategic applications beyond vendor promises.

This isn't a beginner's guide to AI tools. Not tactical "growth hacks" or vendor pitches. This is for professionals who recognize marketing benchmarks have failed and who want to understand how the AI and human partnership makes their expertise exponentially more valuable.

The question isn't whether AI will transform marketing. It already has. The question is whether AI makes your experience obsolete or exponentially more valuable.

This book argues for the latter. And shows you exactly why.

The Author
Jeffrey Porzio is founder and principal of Cadence B2B, where he develops frameworks for dimensional pattern recognition that make experienced marketing judgment exponentially more valuable as AI advances. With 25+ years leading digital campaigns across Fortune 100 brands, startups, and global agency networks, Jeff has learned that the best marketing insights rarely come from industry benchmarks. They come from recognizing patterns across campaigns that conventional categories would never connect.

How AI-Powered Marketing Makes Experience More Valuable Than Ever

The Benchmark Lie

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decision-making, alongside rich case-based illustrations, she charts a forward-looking path for scholars and practitioners seeking more balanced and sustainable market development.

Mindful Consumption and Marketing

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Unlocking Opportunity by Overruling Conventional Wisdom

Do The Opposite (sort of)

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

The digital market has taught techniques - copywriting, funnels, ads, cart openings - but it has often neglected what truly sustains long-term results: foundation.
People learned how to launch, but not how to build. And any structure that grows without a solid foundation may look impressive at first, but it rarely lasts.
Maybe you've already done "everything right." You invested in ads, refined your copy, followed proven models, opened your cart with high expectations. And yet, the results didn't hold. Conversion fluctuated. Trust weakened. Doubt started creeping in.
Most of the time, the problem isn't effort. It's structural misalignment.
When the promise and the audience are not perfectly aligned, when the narrative doesn't build conviction step by step, and when authority doesn't come before the offer, a launch becomes unstable. And instability isn't fixed with more intensity - it's fixed with architecture.
The Essence of Launches with V2AL4® is not a book about hype or temporary formulas. It's a strategic manual about structure. Inside, you'll learn how to organize vision, align your message, build real authority, and transform launches into a coherent and repeatable system.
Before you scale, you must sustain.
Before you repeat results, you must understand the mechanism.
And before you grow consistently, you must establish a strong foundation.
If you're only chasing a temporary spike in revenue, the market is full of shortcuts.
But if your goal is to build something solid, predictable, and lasting, then what you need is structure.
This is the invisible foundation.

The essence of launches with V2AL4

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

An Inc. Original book

A Practical Guide to Making AI Work for Your Business
Artificial intelligence isn't just another passing tech trend-it's a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what's truly possible when AI becomes an active partner in your professional life.
Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You'll follow two fictional entrepreneurs-new to AI but determined to grow-as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.
Through this playbook, you'll learn how to:
¿Build powerful AI-driven knowledge bases
¿Use AI to analyze data and shape smarter sales and marketing strategies
¿Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance
Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Unlocking Transformation and Mastery for Sales and Marketing

Let AI Be Your Coach

Ever wondered how the internet knows exactly what you want-sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.In today's hyperconnected world, you aren't just browsing-you're being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you'll buy next.Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.Inside, you will uncover: <ul><li><ul><li>How your customer journey is engineered online, from awareness to post-purchase behavior.</li><li>How your cognitive biases intensify in digital environments - including social proof, scarcity, and choice overload.</li><li>How AI, personalization, and marketing analytics influence what you see, trust, and choose.</li><li>How e-commerce platforms, social commerce, and digital communities shape your loyalty.</li><li>What keeps your attention hooked on social media - algorithms, influencers, and engagement loops that drive online behavior.</li><li>The future of digital marketing and consumer behavior-AR shopping, conversational AI, subscription models, and seamless payment systems.</li></ul>With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you're developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you'll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.
</li></ul>

Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce

Digital Consumer Behavior Essentials

Sad AI Aesthetics: Emo Branding &amp; Personal Style is a powerful guide for creators who refuse to be loud to be seen. In a world driven by trends and noise, this book teaches you how to build a magnetic digital presence rooted in mood, restraint, and emotional intelligence.
Blending artificial intelligence with gothic minimalism, this guide reveals how to craft usernames, bios, profile visuals, feeds, blogs, newsletters, stickers, and digital products that feel intentional rather than reactive. You will learn how to use AI as a creative partner-refining your tone, stabilizing your aesthetic, and turning quiet depth into recognizable authority.
This is not about oversharing or performing sadness. It is about designing atmosphere. From curated darkness and cinematic visuals to poetic captions and long-form intellectual presence, you will discover how to transform emo aesthetics into structured brand identity.
Whether you are an introverted entrepreneur, a gothic creative, or a digital minimalist seeking alignment, this book offers practical frameworks for building an emotionally cohesive and commercially sustainable presence online.
You don't need to be louder.
You need to be clearer.
Let AI organize your shadow-and turn aesthetic depth into influence.

Emo Branding & Personal Style

Sad AI Aesthetics

Promote Your Purpose

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