Sustainable Marketing Strategies
Sustainable Marketing Strategies
Principles and Practices for Responsible and Ethical Marketing
Von:Wilson Gillian
Inhalt
With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.
Bibliografische Angaben
Februar 2026, ca. 336 Seiten, Englisch
Kogan Page
978-1-3986-2265-4