Sustainable Marketing Strategies
Sustainable Marketing Strategies
Principles and Practices for Responsible and Ethical Marketing
Contenu
With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.
Informations bibliographiques
février 2026, env. 336 pages, Anglais
Kogan Page
978-1-3986-2265-4