Marketing Management and Communications in the Public Sector
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
August 2017, ca. 264 Seiten, Routledge Masters in Public Management, Englisch
Taylor and Francis
978-1-138-65579-9
Taylor and Francis
978-1-138-65579-9
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
August 2017, ca. 264 Seiten, Routledge Masters in Public Management, Englisch
Taylor and Francis
978-1-138-65579-9
Taylor and Francis
978-1-138-65579-9
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