Marketing Management and Communications in the Public Sector
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
août 2017, env. 264 pages, Routledge Masters in Public Management, Anglais
Taylor and Francis
978-1-138-65579-9
Taylor and Francis
978-1-138-65579-9
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
août 2017, env. 264 pages, Routledge Masters in Public Management, Anglais
Taylor and Francis
978-1-138-65579-9
Taylor and Francis
978-1-138-65579-9
Autres titres de la collection: Routledge Masters in Public Management
Afficher toutManaging Public-Private Partnerships
Taylor and Francis, 2026
978-0-367-89749-9
env. 96.00 CHF
livrable dans env. 10-20 jours
Performance Management in the Public Sector
Taylor and Francis, 2025
978-1-032-21048-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Performance Management in the Public Sector
Taylor and Francis, 2025
978-1-032-18636-8
env. 270.00 CHF
livrable dans env. 10-20 jours
Risk and Crisis Management in the Public Sector
Taylor and Francis, 2024
978-1-03-243472-8
env. 96.00 CHF
livrable dans env. 10-20 jours
Risk and Crisis Management in the Public Sector
Taylor and Francis, 2024
978-1-03-243475-9
env. 270.00 CHF
livrable dans env. 10-20 jours
Financial Management and Accounting in the Public Sector
Taylor and Francis, 2023
978-1-03-215730-6
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Research Methods in Public Administration and Public Management
An Introduction
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An Introduction
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Digital Government
Managing Public Sector Reform in the Digital Era
Taylor and Francis, 2019
978-1-138-65564-5
env. 270.00 CHF
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Strategic Leadership in the Public Sector
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Performance Management in the Public Sector
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Strategic Management in the Public Sector
Taylor and Francis, 2015
978-0-415-52762-0
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