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Persson D: Make It Snow: From Zero to
Billions

Make It Snow: From Zero to Billions

How Snowflake Scaled Its Go-To-Market Organization

Markets and Governments in Economic History

The New Deal and the Promise of Recovery, 1933–1947

False Dawn

The astonishing, behind-the-scenes story of the race to perfect the greatest invention in human history, artificial intelligence, and the men, women and companies that seek to profit from it all.

AI, ChatGPT and the race that changed the world

Supremacy

Praise for SPACE PIRACY "Throughout time, mankind has used new technologies for good and evil. Today, a vast segment of the world's population uses space daily for comforts and necessities. Chillingly, Feldman and Taylor warn of space's vulnerabilities to potential malice. Space Piracy is essential reading for anyone committed to ensuring that space remains available to advance peace, freedom, science, and civilization." -BARBARA BARRETT, Former Secretary of the Air Force and Ambassador to Finland "The confluence of economic expansion in outer space, combined with technological advances, including increasing connectivity and reliance on cyber networks, means the threat of criminal activity in and affecting outer space activities is real. It is important that the space community begins to think through these issues in earnest now and proactively address the threat of space piracy. Space Piracy: Preparing for a Criminal Crisis in Orbit is the first book I've read that is dedicated to the subject of space piracy. It breaks new ground by introducing the reader to the issue of space piracy across a breadth of subjects." -DR. MICHAEL C. MINEIRO, Senior Counsel, Space Practice Group Co-Lead, Akin "This is a serious meditation on a space future that is all too plausible. Anyone concerned with building a safe and robust space economy-lawmakers, policymakers, law enforcement, CEOs, space - security officers, and the USSPACECOM and US Space Force commanders-should read this book. A well-researched and fascinating synthesis of the history and current-day piracy, privateering, organized crime and syndicates, cyber-crime, private security companies-and how and why they might plausibly move to space." -PETER GARRETSON, Senior Fellow in Defense Studies, American Foreign Policy Council and Author of Scramble for the Skies: The Great Power Competition to Control the Resources of Outer Space and The Next Space Race: A Blueprint for American Primacy "Space Piracy thrusts you into the near future of humanity, where expansion into the solar system has sparked a new era of planetary trade and geopolitical intrigue. But with new frontiers come new dangers. This book takes you into a universe where space is not just the final frontier, but a battleground for power rife with geopolitical and economic rivalries, with states, powerful corporations and rogue actors vying and competing for control over precious territories and resources. Prepare for a high-stakes adventure where the future of the space economy hangs in the balance." -DENIS BENSOUSSAN, Head of Space, Beazley plc

Preparing for a Criminal Crisis in Orbit

Space Piracy

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

An explosive new biography of Bill Gates that delves behind the façade of his carefully crafted public image, and questions the dominance of billionaires in contemporary society.

The Hidden Truth About Bill Gates and His Power to Shape Our World

Billionaire, Nerd, Saviour, King

Nairobi, Global China, and the Promise of Techno-capital

Silicon Elsewhere

Routledge Studies in the Economics of Innovation

A Framework for Enhancing Global Competitiveness

Emerging Markets and the Digital Economy

Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige. Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, The Making of a Status Symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.

A Business History of Rolex

The Making of a Status Symbol

For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making ever-increasing demands.

The Capture of the World's Greatest Company

Apple in China

Routledge Studies in New Media and Cyberculture

This book explores China's digital discourse and how the Internet influences social and ideological changes to the country's political economy, within China's historical context and through a variety of social and political actors.

Political Economy and Digital Discourse

The Chinese Internet

We've arrived in a new era--GenAI is reshaping industries and decision-making processes across the board. As a result, understanding their potential and pitfalls has become crucial. But in order to stay ahead of the curve, you'll need to develop fresh perspectives on leveraging AI beyond mere technical know-how. Geared toward business leaders and tech professionals alike, this book demystifies the strategic integration of AI into business practices, ensuring you're equipped not just to participate but to lead in this new landscape. This insightful guide by industry leaders Rob Thomas, Paul Zikopoulos, and Kate Soule goes beyond the basics, offering real-life success stories and learned lessons to provide a blueprint for meaningful AI engagement. Whether you're a novice or a seasoned expert, you'll come away with an enhanced understanding of GenAI. <ul> <li>Recognize the transformative potential of AI in business and how to harness it</li> <li>Navigate the ethical and operational challenges posed by AI with confidence</li> <li>Understand the dynamic interplay between AI technology and business strategy</li> <li>Implement actionable strategies to integrate AI into your organizational culture</li> <li>Step confidently into the role of an AI value creator, equipped to lead and innovate</li> </ul>

Beyond the Generative AI User Mindset

AI Value Creators

Routledge Advances in Management and Business Studies

This book explores the potential of health cooperatives as influential entities in transforming healthcare systems, delving into their historical development, contemporary relevance, and the need for healthcare systems transformation due to emerging challenges.

Historical Developments and Future Challenges for Global Healthcare

Health Cooperatives

Make It Snow: From Zero to Billions

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Bibliografische Angaben

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