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Persson D: Make It Snow: From Zero to
Billions

Make It Snow: From Zero to Billions

How Snowflake Scaled Its Go-To-Market Organization

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige. Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, The Making of a Status Symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.

A Business History of Rolex

The Making of a Status Symbol

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

"The history of the IT security industry is one of necessitated evolution: A new threat arises, IT responds. Driven by mobile, cloud, and remote-work megashifts, the new IT security model breaks this reactive cycle. The new IT security is adaptive, agile, cloud-based, and built on Zero Trust principles: Limit the opportunity for attack and minimize the potential for damage...because you can't steal what you can't see. Richard Stiennon has chronicled this revolution in Security Yearbook. It is vital reading for enterprise IT leaders looking to establish the best-in-world IT security capabilities of the future." -Jay Chaudhry, CEO and founder of Zscaler "Our future depends on the strength of our cyber infrastructure. Stiennon's experience and contribution to this industry makes him the best person to tell its story and his voice is the best one to help guide us into the future." -Gil Shwed, Executive Chairman of the Board of Directors and founder of Check Point Software "Cybersecurity is not just an industry, but a community of dedicated guardians of the digital world. Our common purpose and shared mission have created a vibrant culture, storied history, and boundless future, marked by noteworthy events and distinguished by remarkable individuals, fascinating companies, and captivating stories. Through his yearbook series, Richard Stiennon masterfully weaves together valuable industry research and sentimental reflection to encapsulate all that defines us, in a style that only he can deliver." -Kevin Magee, Global Director of Cybersecurity for Microsoft for Startups Security Yearbook 2025 is the sixth edition in an annual series. It is the story of the people, companies, and events that comprise the history of the IT security industry. In this edition you will discover the early history of Symantec, Network Associates, Borderware, Check Point Software, Netwitness, Tenable, Sourcefire, Quick Heal, Trend Micro and dozens of other companies that contributed to the growth of an industry that is comprised of 4,000+ vendors of security products. The Directory has been updated to reflect the change in headcount at each vendor during 2024.

A History and Directory of the IT Security Industry

Security Yearbook 2025

The astonishing, behind-the-scenes story of the race to perfect the greatest invention in human history, artificial intelligence, and the men, women and companies that seek to profit from it all.

AI, ChatGPT and the race that changed the world

Supremacy

Eine Familiengeschichte im 20. Jahrhundert

DAS HAUS KOERFER

Nairobi, Global China, and the Promise of Techno-capital

Silicon Elsewhere

'Bringing together former mill workers and new residents now living on the former mill site, Threads of labour bridges the social distance by inviting participants into each other's lives. The regenerative possibilities of sharing stories are clear to see in this beautifully woven tapestry of histories.' &gt; 'This wonderfully written account of the loss of a carpet factory skilfully weaves together the personal, local, regional and national story of the consequences of deindustrialisation.' &gt; 'By listening to former workers in this once-thriving carpet industry, Taylor manages to make their feelings of loss and dispossession a tool for understanding the industrial past and the changing relationship of people to the places they inhabit. A great piece of scholarship that reads like a novel.' &gt;When the mills of Firths Carpets Limited closed, the social fabric of a once-thriving industrial village unravelled. Charting a collaborative arts-based project that revived carpet-making skills and textile heritage in the region, Threads of labour explores how deindustrialised communities can rebuild through acts of social re-making where government initiatives have fallen short. Drawing on a wonderful cache of images from the company's archives, the book mines the history of a firm that carpeted interiors at home and across the globe from the mid-1800s, charting the company's fortunes as the dour 1930s gave way to the affluence of the 1950s. In ethnographic interviews, former workers now navigating a transformed landscape express nostalgia for the dignity of work and a lost sense of belonging. Deeply personal and richly researched, this book reveals how creative arts can spark conversations about lost labour, industrial decline, and the power of collective memory--offering radical hope for fractured communities.

Tapestry of an Ex-Industrial Community

Threads of Labour

Historians typically regard the British Empire as a state project aided by corporations. Philip Stern turns this view on its head, arguing that corporations drove colonial expansion and governance, creating an overlap between sovereign and commercial power that continues to shape the relationship between nations and corporations to this day.

The Corporations That Built British Colonialism

Empire, Incorporated

The wild, true story of cyber-era commerce, crime, cold-hard cash, and one of the greatest heists in history.
Even in hell, Bitcoin talks. This modern take on an old Japanese saying still holds true. Cryptocurrency was supposed to do for money what the Internet did for information, but it didn't work out that way. Its virtual existence unleashed real-world chaos - especially in the homeland of its mysterious creator, Satoshi Nakamoto. Tokyo was the centre of the world's largest bitcoin exchange, Mt. Gox, until that company collapsed with nearly half a billion dollars' worth of bitcoin gone missing. It might be the greatest heist in history. If it was a heist.
So what really happened? Here's the true story of the humble-to-hot commodity, from the former geek website that launched the boom to an inside world of absent-minded CEOs, hucksters, hackers, cybercrooks, drug dealers, corrupt federal agents, evangelical libertarians, and clueless techies. You'll discover Bitcoin's connection to the infamous Silk Road, learn why hell has nothing on Japan's criminal justice system, and get the lowdown on the high cost of betting with the Devil's dollars. All of this for less than the price of a single bitcoin.

Cryptocurrency Crimes and the Japanese Connection

The Devil Takes Bitcoin

Provides students with the essential knowledge to navigate and leverage the transformative power of emerging technologies in finance.

Tech-Driven Innovation in Business, Finance and Regulation

Financial Technology Foundations

Make It Snow: From Zero to Billions

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