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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

The 100-Year Struggle to Shape the American Economy

Marketcrafters

The Story of Fashion

From its debut in the 1920s to its reinvention on the runway, this timeless two-piece has come to define the effortless sophistication of the Chanel woman. This book traces the evolution of the Chanel suit through rare archival photography, detailed design analysis, and exclusive insights into the craftsmanship at the heart of the Chanel ateliers. It explores the suit's signature elements - the boxy jacket, braided trim, silk lining, and gilt buttons - and how each has been reinterpreted across decades by designers from Gabrielle 'Coco' Chanel to Karl Lagerfeld and Virginie Viard. Highlighting standout collections, collaborations, and couture creations, the book also celebrates the women who have worn the suit as a statement of power and poise - from Jackie Kennedy to Princess Diana, Kristen Stewart to Beyoncé. With chapters on tailoring techniques, styling tips, and the suit's lasting influence on fashion, feminism, and film, this is the ultimate homage to one of the most iconic garments in history.

The Story of the Chanel Suit

In the twelfth-century, Pisa was a powerhouse of global trade, a city that stood at the centre of Medieval Europe. But Pisa had a problem. It was running out of coins. In the face of a looming financial crisis, the city's rulers and its moneylenders forged a deal that laid the foundations of the modern state and of present-day banking. In Money and Promises, the distinguished banker and scholar Paolo Zannoni examines the extraordinary relationship between states and banks. He draws upon seven case studies: the republic of twelfth-century Pisa, seventeenth-century Venice, the early years of the Bank of England, Imperial Spain, the Kingdom of Naples, the nascent USA during the American Revolution, and Bolshevik Russia in 1917-21. Spanning a multitude of countries, political systems and historical eras, Zannoni shows that at the heart of our institutions lies an intricate exchange of debt and promises that has shaped the modern world. Featuring pioneering research and original insights, this authoritative yet accessible book explores the vital relationship upon which our financial and political systems still depend.

Seven Deals that Changed the World

Money and Promises

A Fashion Revolutionary

Vivienne Westwood

A beautifully illustrated practical guide to creating historically accurate 19th-century garments, gowns, and silhouettes for modern body shapes.

A Step-by-Step Guide

19th-Century Patterns for the Modern Body

This book is about something special that we all desire - love. And it is also a book about what keeps us apart - the desire to be seen but being unwilling to do what needs to be done to see. This book will change your life. It wull give you all the wings you need to fly again.

His friends called him V. He used to feel intimidated by the fashion world but he got over it. He designed his first Louis Vuitton collection in three hours. He cared more about pageantry than clothes. He wasn’t precious about his ideas. He sometimes made work and added the meaning later. He contradicted himself all the time but he saw no problem with that. Fashion for him was one big art project, and also kind of a joke. He believed in God. He believed in logos. He thought insisting on novelty in fashion was farcical; a critique meant to keep people like him out. Some nights when he couldn’t sleep he wondered how people would remember him once he was gone. Virgil Abloh, who died unexpectedly in 2021 at age 41, defied categorization. Born in Rockford, Illinois to Ghanaian immigrants, he learned to sew as child, studied civil engineering in college and then architecture in graduate school. He entered the world of fashion sideways, without formal training, upsetting the status quo first with the stratospheric success of Off-White and then with his appointment as Artistic Director of menswear at Louis Vuitton. He pierced the divisions between pop culture and couture, fashion, music, and design, and was as influenced by Marcel Duchamp and Mies van der Rohe, Albert Murray, Rammellzee, Drake, DJ Benji B, Kylie Jenner, and Bella Hadid, as by the storied histories of high fashion houses. He was fascinated by the commodification of culture and the dialectic between appropriation and reappropriation, between ‘high’ and ‘low’. He admired the ready-made and the imitative for the way in which they force you to think carefully about the context in which they were created. He felt originality was a sham, and saw clearly the way Fashion, with a capital F, depends on the policing of who is allowed the mantle of ‘genius’. The establishment bridled at his approach even as they celebrated his work. He, in turn, understood that people wanted him to be a symbol, to fit an idea of the Black Designer, but he refused any kind of easy definition. Here, in Work in Progress, is a blueprint for a way to live, a conversation between friends, a challenge to any idea of black and white thinking. A portrait of an iconoclast, WORK IN PROGRESS takes us inside the mind of one of the most visionary and transformational designers of our time.

335876 TBA

The story of Scottish knitting: the first critical history and analysis of a local craft turned international icon.

From Fair Isle patterning to Pringle jumpers, Scottish knitwear is internationally renowned and instantly recognisable. This open access study unpicks the distinctive place of knitting in the Scottish landscape, economy, and culture from the 19th century to today.

Recent reappraisals of the industrial revolution and traditional craft economies, and the recent revival of hobby knitting during the Covid-19 pandemic, have raised new questions about the roles of social communities, sustainability and women's domestic work in the textile industries. Tracing its story from raw material to final product, from home-spun clothes and crafts to luxury markets and industrial-scale production, Knitting in Scotland investigates the Scottish knitting trade's remarkable survival across two centuries of economic and cultural modernisation.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI.

Culture, Craft and Industry c.1880-2020

Knitting in Scotland

For students ready to think outside the lines of basic blocks, this modern update to the popular and inspirational sourcebook features a redesigned step-by-step layout, new chapters on current industry trends, and photographs of new work from over 20 exciting young designers.

Pattern Cutting: The Architecture of Fashion

For 125 years, the Museum of Decorative Arts (Kunstgewerbemuseum) at Dresden's Pillnitz Palace has been home to a treasure trove of Japanese craftsmanship that has remained largely unknown. It consists of 92 cassettes holding more than 15,000 dyeing stencils for textile printing. These so-called katagami were used primarily for fabrics from which the kimonos of samurais were tailored. They show geometric ornaments as well as patterns and motifs depicting elements of nature in virtuoso abstraction, and were handmade from mulberry bark in a lengthy process and engraved using the finest cutting techniques. Fabrics decorated with katagami prints came to Europe in the 19th century and soon had a strong influence on fine and applied art as well as emerging industrial design. This ancient technique remains influential today in graffiti and street art, for example in the works of celebrated street artist and political activist Banksy.This opulent book features for the first time around 140 katagami of outstanding quality from the unique Dresden collection. The selection is dedicated to the representation of rain and water, which have been of major spiritual and cultural significance throughout Japan's history. Some 220 illustrations, mainly in full color, are supplemented with essays by international scholars, who explore in detail all aspects of these fascinating works of Japanese applied art.

Highlights from the world’s largest collection of Japanese katagami stencils for dyeing fabrics for kimonos

A Unique Collection of Japanese Katagami Stencils for Dyeing Kimono Fabrics

The Logic of Rain

A Story of Power and Couture

Fashioning the Crown

The first publication dedicated to the house of Chanel and its creations as reported in Vogue, featuring iconic illustrations and photography from throughout the magazine's history and across its international editions. Vogue talent-spotted the work of a young Gabrielle Chanel as early as the 1910s and continued to report on the designer through the decades, from her seminal 'little black dress' to the most luxurious haute couture creations. From 1983, Karl Lagerfeld's re-imagining of the brand also found pride of place in the lauded magazine, inspiring some of the world's greatest stylists and photographers across the international editions of Vogue. Chanel in Vogue includes two volumes: the first volume is dedicated to the era of Gabrielle Chanel, and the second focuses on the work of her successors, Karl Lagerfeld and Virginie Viard, and up to the present day. This beautifully produced publication gathers together the inspirational editorials dreamt up by world-famous fashion illustrators and photographers of the twentieth and twenty-first centuries, from Edward Steichen, Horst P. Horst, George Hoyningen-Huene, Irving Penn and Helmut Newton, to Peter Lindbergh, Ellen von Unwerth, Annie Leibovitz, Steven Meisel and many more. Featuring iconic images as well as lesser-known photography and illustration, this book is a trove of stunning visual material, granting readers unparalleled access to the more than a century's worth of fashion imagery. Published as two volumes in a slipcase, this high-end, large-format package is the definitive book on the fashion of Chanel as seen through the pages of the world's most influential fashion magazine.

Chanel in Vogue

Luxury Brand Management and Heritage Revival

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