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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Palgrave Studies in the History of Finance

This volume explores the economic and financial contexts behind a period of large-scale bankruptcies in Europe across the sixteenth and seventeenth centuries. With a particular focus on Spanish and Italian case studies, contributions analyse numerous aspects of failure and insolvency during this time.Despite growing contemporary interest in economic crises—particularly in the aftermath of 2008—the history of bankruptcy practices and the responsibilities of financial actors within the context of early globalisation remains largely underexplored. This volume responds to that need, offering a detailed, archivally grounded and theoretically robust investigation into parallels that exist in early modern Europe. Drawing out comparative analyses between modern and early modern financial crises, the book illuminates how early modern states developed systems of guarantees in tandem with the growth of mercantile capitalism, and covers questions including public debt management, financial transparency, the accountability of economic actors, and the relationship between political and economic power. This book will be a fascinating read for scholars of early modern financial and economic history.Giuseppe De Luca
 is Professor of Economic History at the University of Milan and holds a PhD in Economic and Social History from the Bocconi University. He is Honorary Professor at The Bartlett School of Sustainable Construction, University College London, and Associate to the National Research Council of Italy, Institute of History of Mediterranean Europe (ISEM). He is also currently a temporary lecturer in Economics on the Strategic Management MsC at LUISS, Rome.
 Ángel Alloza Aparicio 
 is Senior Researcher at the Spanish National Research Council (Consejo Superior de Investigaciones Científicas, CSIC), where he holds the position of Científico Titular at the Institute of History, within the Center for Humanities and Social Sciences (Centro de Ciencias Humanas y Sociales, CCHS) in Madrid.

This volume explores the economic and financial contexts behind a period of large-scale bankruptcies in Europe across the sixteenth and seventeenth centuries. With a particular focus on Spanish and Italian case studies, contributions analyse numerous aspects of failure and insolvency during this time.Despite growing contemporary interest in economic crises—particularly in the aftermath of 2008—the history of bankruptcy practices and the responsibilities of financial actors within the context of early globalisation remains largely underexplored. This volume responds to that need, offering a detailed, archivally grounded and theoretically robust investigation into parallels that exist in early modern Europe. Drawing out comparative analyses between modern and early modern financial crises, the book illuminates how early modern states developed systems of guarantees in tandem with the growth of mercantile capitalism, and covers questions including public debt management, financial transparency, the accountability of economic actors, and the relationship between political and economic power. This book will be a fascinating read for scholars of early modern financial and economic history.

Bankruptcies, Defaults and Insolvency Proceedings in Spain and Italy, 16th – 17th Centuries

Markets and Governments in Economic History

A History of the American Mortgage Market

House Money

Put AI to work to achieve your marketing goals An estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dummies gives you the skills to simplify your workload, automate tasks, and make smarter marketing decisions. You'll learn to create personalized marketing, generate emails, and develop creative assets in record time -- all with AI doing the heavy lifting. This edition answers your questions to Agentic AI workflows, answer engine optimization, large language models, and synthetic personas. You'll also get guidance on AI ethics and current regulations, plus platform-specific AI features and the modern SEO landscape. Whether you're generating content or building personalized customer experiences, this book has you covered. Inside this book: <ul> <li>Learn how Agentic AI reshapes campaign execution and customer engagement through autonomous workflows</li> <li>Discover answer engine optimization and how to stay visible in AI-generated search results</li> <li>Explore large language models, including embeddings, fine-tuning, and retrieval-augmented generation for marketing</li> <li>Build synthetic personas for research, creative testing, and targeted message development</li> <li>Get up to speed on AI-mediated commerce and how AI influences recommendations and purchasing</li> </ul> Whether you're a seasoned marketer looking to level up your AI skills or someone who handles marketing as part of a bigger role, this Dummies guide makes it easy to get started. From content creation to predictive analytics, you'll find friendly, practical advice you can use to put AI to work for you right now.

Marketing with AI For Dummies

This is a book about choices. Not the kind you make when you decide who to marry, whether to quit your job, or when to go for a hike. It's about the kind that hardly existed a hundred years ago but now govern our lives. The kind that have architects.Choose Your Captivity exposes the hidden forms of designed choice that, by determining the options made available to us, are deployed to steer our attention, behaviour and desires, influencing everything from what we eat to where we live and how we vote. It introduces the architects who first devised and applied these insidious tools, from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who in less than a generation helped transform a handful of online platforms into the richest corporations in history. By constraining our actions, shaping our choices and even our identities, they have made the world we know today.Open your eyes to the immense power wielded by the choice architects - and how to escape it.

How Choice Architects Made Our World and Sold Our Freedom

Choose Your Captivity

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.
 Sebastián Álvarez
 is Professor at Universidad Adolfo Ibáñez in Chile and Associate Researcher at the Graduate Institute in Geneva, Switzerland. His work explores the history of finance and banking in Latin America, with particular attention to how capital markets shape economic policy and international relations. He is the author of 
 Mexican Banks and Foreign Finance
 (Palgrave Macmillan, 2019).
 Ezequiel Spector
 is Research Professor and Director of the Master of Arts program in Philosophy, Politics, and Economics at Adolfo Ibáñez University in Chile. He is the author of 
 Freedom as Social Cooperation
 &nbsp;(Palgrave Macmillan, 2026).

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.

Javier Milei and the Libertarian Wave

Argentine Freedom

Routledge Handbooks in Economic History

The Routledge Economic History of Natural Resources

The Legal Value of Fashion’s Past

Who Owns Fashion Heritage?

Sustainable Narratives and Visions of Change

Remaking Fashion Media

In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change. Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditional economic systems-Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women's apparel (Lane Bryant), new textiles, (DuPont's Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka). As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.

Case Studies in Innovation

Fashion and Beauty

Palgrave Studies in African and Development Economics

This book examines the rapid rise of ancient Rome and Qin to inform 21st century industrial development. It utilizes the concept of latecomer introduced in the 1950s by the political economist Alexander Gerschenkron, who used latecomer theory to explore the patterns of industrial development, with latecomers like Germany catching up with early movers like Great Britain. By extending this concept to the ancient world, the ways that Rome and Qin utilized militarization and political institutions to create advanced social and political systems are examined. It shows how this enabled them to catch up with and surpass the extant states of their time – in the case of Qin the other warring states in China, and in the case of Rome the extant states of the Mediterranean such as Greeks, Phoenicians/Carthaginians, and Etruscans.The eventual fall of Rome in the 5th century CE is contrasted with the experience of the state of Qin, which created a state model that endured for centuries, to show the benefits and limitations of different forms of rule and state systems. The Roman emphasis on monopoly power is seen to have limited broader Western development for centuries. This book takes the successes and failures of ancient civilizations and applies the lessons learned using the latecomer concept to the economic development challenges seen today.John A. Mathews
 is Professor Emeritus at Macquarie University, Sydney.

This book examines the rapid rise of ancient Rome and Qin to inform 21st century industrial development. It utilizes the concept of latecomer introduced in the 1950s by the political economist Alexander Gerschenkron, who used latecomer theory to explore the patterns of industrial development, with latecomers like Germany catching up with early movers like Great Britain. By extending this concept to the ancient world, the ways that Rome and Qin utilized militarization and political institutions to create advanced social and political systems are examined. It shows how this enabled them to catch up with and surpass the extant states of their time – in the case of Qin the other warring states in China, and in the case of Rome the extant states of the Mediterranean such as Greeks, Phoenicians/Carthaginians, and Etruscans.The eventual fall of Rome in the 5th century CE is contrasted with the experience of the state of Qin, which created a state model that endured for centuries, to show the benefits and limitations of different forms of rule and state systems. The Roman emphasis on monopoly power is seen to have limited broader Western development for centuries. This book takes the successes and failures of ancient civilizations and applies the lessons learned using the latecomer concept to the economic development challenges seen today.

Latecomer Advantage Theory in an Extended Timeframe

Qin and Rome as Latecomers of the Ancient World

How apprenticeship shaped the English economy Apprenticeship dominated training and skill formation in early modern Europe. Years spent learning from a skilled master were a nearly universal experience for young workers in crafts and trade. In England, when apprenticeship reached its peak, as many as a third of all teenage males would serve and learn as apprentices. In The Market for Skill, Patrick Wallis shows how apprenticeship helped reshape the English economy. Some historians see apprenticeship as a key ingredient in the industrial revolution; others agree with Adam Smith in seeing it as wasteful and conservative. Wallis shows that neither of these perspectives is entirely accurate. He offers a new account of apprenticeship and the market for skill in England, analyzing the records of hundreds of thousands of individual apprentices to tell the story of how apprenticeship worked and how it contributed to the transformation of England. Wallis details the activities of apprentices and masters, the strategies of ambitious parents, the interventions of guilds and the decisions of town officials. He shows how the system of early modern apprenticeship contributed to the growth of cities, the movement of workers from farms to manufacturing and the spread of new technologies and productive knowledge. In this groundbreaking study, Wallis argues that apprenticeship succeeded precisely because it was a flexible institution which allowed apprentices to change their minds and exit contracts early. Apprenticeship provided a vital channel for training that families could trust and that was accessible to most young people, whatever their background.

Apprenticeship and Economic Growth in Early Modern England

The Market for Skill

Milton Friedman and Economic Debate in the United States

The fourth installment of the sweeping account of the most influential economist in modern times, focusing on his crossover into the public sphere. Milton Friedman is widely recognized as one of the most significant contributors to economics in the modern age. Yet no previous study has distilled Friedman's vast body of writings into an authoritative account of his research, his policy views, and his interventions in public debate. Through his sweeping series on the most influential economist of the second half of the twentieth century, Edward Nelson closes this gap: Milton Friedman and EconomicDebate in the United States is the defining narrative on the famed public intellectual--the first to grapple comprehensively with Friedman's research output, economic framework, and legacy. Volume 4 of Nelson's intellectual and policy biography offers an exacting portrait of Friedman's career following his departure from the University of Chicago. Spanning 1977 to 1979, Nelson's narrative details Friedman's move to California and his greater immersion in public policy, including his project with Rose Friedman and television professionals to create a TV series giving his viewpoint. Nelson details the successes and failures of Friedman's years of extraordinary influence, including: <ul><li>His warnings about US inflation returning to double digits in 1979;</li><li>The changes in professional thinking in the US economics profession and policymaking toward acceptance of Friedman's view that inflation is a monetary phenomenon;</li><li>The rise of Paul Volcker to head of the Federal Reserve and his integration of monetarist ideas into US monetary policy;</li><li>Friedman's proposal to phase in a zero-tariff arrangement in the United States; </li><li>His role in the tax revolt of the 1970s--including his break with the emerging supply-side economics movement on the effects of tax cuts;</li><li>The second oil-price shock and Friedman's critique of the Carter Administration's energy policy;</li><li>The resilience after 1976 of Ronald Reagan's presidential ambitions and Friedman's 1979 endorsement of Reagan for president in the 1980 election.</li></ul>Drawing upon a large body of documentary sources, interviews with dozens of the people closest to Friedman, and his own expertise in Friedman's research area of monetary analysis, Nelson offers the definitive account of what proved to be pivotal years for Friedman and the field of economics.

Milton Friedman and Economic Debate in the United States, 1977-1979, Vol. 4

Luxury Brand Management and Heritage Revival

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