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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Sustainable Narratives and Visions of Change

Remaking Fashion Media

Econometric Society Monographs

A Framework for Economists with Policy Aspirations

Minimalist Market Design

Routledge Studies in Marketing

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach.Spanning the development of AI-powered personalization, predictive analytics, chatbots, and virtual assistants, this book demonstrates how companies can leverage these technologies to create brighter, quicker, and more people-focused customer experiences. In addition to the opportunities, it also examines ethical issues, implementation difficulties, and the skills necessary to be ready for an AI-driven future. Contributors explain not only what AI can do but also demonstrates how organizations across various industries are leveraging AI to boost engagement, loyalty, and efficiency. With case studies, practical frameworks, and forward-looking analysis, the book will be useful in providing actionable takeaways for the fast-changing world of customer experience.This book will be of interest to scholars of digital marketing and consumer research. It will also be of interest to practitioners and MBA students.

Strategies for Human-Centric and Intelligent Engagement

Artificial Intelligence and Customer Experience

The legal concepts that can fundamentally inform the economics of institutions In Legal Institutionalism, the eminent economist Geoffrey Hodgson proposes a new analytic approach for understanding modern economic institutions. Law helps to constitute some of the key features of modern market economies. Moreover, there is evidence that many people believe that obeying the law is important in itself, especially when it is deemed just, legitimate, and uncorrupt. Consequently, he argues, the role of law must be considered in analyses of the nature and dynamics of modern economic institutions and the motivations of economic agents. Hodgson lays out the basic approach and intellectual assumptions of legal institutionalism, citing such thinkers as Adam Smith and Karl Marx as well as insights from institutional economics, law, philosophy, psychology, and social theory. He considers how legal institutions emerged and evolved throughout history, stressing their importance in large-scale, complex economies. Informal rules and relations are vital as well, he explains, but these often rely on face-to-face contact, with smaller numbers of people. He shows that by examining relevant legal rules and relations alongside important informal rules, we can improve our understanding of the nature and role of property, contracts, money, and firms. Revisiting the socialist calculation debate on the feasibility of socialist planning, Hodgson argues that both sides paid insufficient attention to legal issues and underestimated the importance and inevitability of mixed economies. This milestone work by Hodgson has major implications for both theory and policy, suggesting new approaches to economic development, the theory of the firm, and countering the policy extremes of markets versus states.

A Multidisciplinary Approach to the Analysis of Modern Economies

Legal Institutionalism

Palgrave Studies in Economic History

This book offers the first comprehensive analysis of the transformation of the Brazilian coffee economy since 1960, one of the most significant yet understudied developments in modern economic history. Moving beyond classic accounts of nineteenth- and early twentieth-century plantation expansion, it traces how Brazil responded to crises through state intervention, technological innovation and institutional reform. Drawing on economic history, development economics and agricultural studies, the authors examine how mechanization, scientific research, crop diversification and shifting regional production patterns reshaped the sector and enabled Brazil to maintain its position as the world’s leading coffee producer.Situating Brazilian coffee within global commodity chains and changing patterns of consumption, the book explores the transition from a state-controlled system to a competitive, market-oriented agribusiness embedded in global trade networks. It also highlights the emergence of new production frontiers and value-added industries, including roasting and soluble coffee. By combining regional analysis with a broader political economy perspective, this study provides a vital contribution to debates on agricultural modernization, export-led development and globalization in Latin America. It will be valuable reading for scholars in economic history, Latin American studies, agricultural economics and global development.&nbsp;Herbert S. Klein
 is Gouverneur Morris Professor Emeritus of History at Columbia University and a Research Fellow at the Hoover Institution, Stanford University. A leading scholar of Latin American economic and social history, his work spans Brazil, Bolivia and the Atlantic world. He has authored or co-authored numerous influential books on slavery, demographic change and agricultural development, including 
 Feeding the World
 &nbsp;and 
 Brazilian Crops in the Global Market.Francisco Vidal Luna
 is Professor of Economics at the Universidade de São Paulo and a Research Fellow at the Instituto de Pesquisas Econômicas (FIPE). His research focuses on Brazilian economic history, agrarian systems and development policy. He has held senior public policy roles in São Paulo and co-authored multiple major works on Brazil’s economic transformation, contributing extensively to debates on agricultural change and global markets.

This book offers the first comprehensive analysis of the transformation of the Brazilian coffee economy since 1960, one of the most significant yet understudied developments in modern economic history. Moving beyond classic accounts of nineteenth- and early twentieth-century plantation expansion, it traces how Brazil responded to crises through state intervention, technological innovation and institutional reform. Drawing on economic history, development economics and agricultural studies, the authors examine how mechanization, scientific research, crop diversification and shifting regional production patterns reshaped the sector and enabled Brazil to maintain its position as the world’s leading coffee producer.Situating Brazilian coffee within global commodity chains and changing patterns of consumption, the book explores the transition from a state-controlled system to a competitive, market-oriented agribusiness embedded in global trade networks. It also highlights the emergence of new production frontiers and value-added industries, including roasting and soluble coffee. By combining regional analysis with a broader political economy perspective, this study provides a vital contribution to debates on agricultural modernization, export-led development and globalization in Latin America. It will be valuable reading for scholars in economic history, Latin American studies, agricultural economics and global development.

Modernization, Trade, and Technological Change Since 1960

The Brazilian Coffee Economy

Understand what drives retail success in fashion-and learn how to build the next generation of innovative retail businesses. Why do some fashion brands thrive through periods of disruption while others fail? Fashion Retail Innovation answers this question through a compelling mix of retail history, global case studies, and industry interviews, revealing the strategies that have helped fashion retailers adapt, evolve, and grow in changing markets. You'll trace the evolution of fashion retail from the general stores of early American settlers and the shopping arcades of Europe to omnichannel retail, resale, experiential shopping, and smart retail. Through real-world examples, you'll explore how retailers respond to emerging technologies, changing customer expectations, sustainability challenges, and new opportunities for growth. International case studies and interviews with industry leaders bring concepts to life, showing how brands have navigated market shifts, embraced innovation, and created value for customers, communities, and businesses. You'll also be introduced to the Fashion Retail Innovation Framework, a practical model that helps you evaluate retail challenges, unlock progress, and develop resilient, future-focused fashion ventures. Ideal for students, educators, and industry professionals, Fashion Retail Innovation provides the knowledge, inspiration, and strategic tools you need to navigate-and shape-the future of fashion retail.

Fashion Retail Innovation

In this book, Scott Alan Carson&nbsp;considers&nbsp;the relationship between economic development and net nutrition. Highlighting new health patterns found from a thorough analysis of more than 320,000 height observations across imprisoned individuals and the general public in the 19th- and 20th-century United States, the book highlights a new history of United States net nutrition, health, and urbanization.The book begins with historical observations regarding wealth, income, agricultural productivity, transportation revolution, and disease in urban landscapes. Chapters span the Barker hypothesis, nutritional variations by region, migratory patterns, and domestic residence. Analysing data related to height, race, gender, socioeconomic status, and disease, Carson reveals previously unexplored and undetected health variation. The book examines the historical health of the American populace during industrialization as it relates to broader economic change and public well-being.Exploring the human cost of urbanization, the book offers economists, anthropometric researchers, economic historians, and anthropologists a new way to conceptualize the relationship between historical health data and urbanization.Scott Alan Carson&nbsp;
 is Professor of Economics for the College of Arts &amp; Sciences at the University of Texas, Permian Basin. He has been a Visiting Professor at the University of California, Berkeley for over 20 years.

In this book, Scott Alan Carson&nbsp;considers&nbsp;the relationship between economic development and net nutrition. Highlighting new health patterns found from a thorough analysis of more than 320,000 height observations across imprisoned individuals and the general public in the 19th- and 20th-century United States, the book highlights a new history of United States net nutrition, health, and urbanization.The book begins with historical observations regarding wealth, income, agricultural productivity, transportation revolution, and disease in urban landscapes. Chapters span the Barker hypothesis, nutritional variations by region, migratory patterns, and domestic residence. Analysing data related to height, race, gender, socioeconomic status, and disease, Carson reveals previously unexplored and undetected health variation. The book examines the historical health of the American populace during industrialization as it relates to broader economic change and public well-being.Exploring the human cost of urbanization, the book offers economists, anthropometric researchers, economic historians, and anthropologists a new way to conceptualize the relationship between historical health data and urbanization.

Height Variation by Nutrition, Disease, and the Physical Environment Using Prison Data

Economic Welfare and Health During Development

This edited volume reinterprets Italy’s economic development through the lens of culture. Building on Nicola Rossi’s earlier monograph, this book argues that Italy’s long-term economic performance is best explained not by institutions or resources alone, but by enduring cultural attitudes; particularly a persistent scepticism toward markets, innovation, and economic modernity.Bringing together contributions from scholars across economics, history, sociology, law, and cultural studies, the volume examines how these attitudes are expressed in domains such as literature, cinema, education, fashion, legal systems, and public discourse. It treats these cultural “conversations” as key evidence of how Italians have understood and debated growth, modernity, and state intervention over time. The book is structured in two parts: the first traces long-term cultural continuities since unification, while the second examines the post-war “economic miracle” as a brief period in which a pro-growth culture temporarily prevailed before receding. Overall, the volume offers an interdisciplinary account of how cultural beliefs have shaped Italy’s economic trajectory and its tensions with modern economic change.&nbsp;Nicola Rossi
 is Chair of the Commission on the Unobserved Economy and Tax and Social Security Evasion at the Italian Ministry of Economy and Finance, and former Full Professor of Political Economy at the University of Rome Tor Vergata. His research focuses on economic history, public policy, and the cultural determinants of economic performance. He is the author of 
 Reframing Italian Economic History, 1861–2021
 (Palgrave Macmillan, 2024) and has published widely on growth, institutions, and Italian economic development.

This edited volume reinterprets Italy’s economic development through the lens of culture. Building on Nicola Rossi’s earlier monograph, this book argues that Italy’s long-term economic performance is best explained not by institutions or resources alone, but by enduring cultural attitudes; particularly a persistent scepticism toward markets, innovation, and economic modernity.Bringing together contributions from scholars across economics, history, sociology, law, and cultural studies, the volume examines how these attitudes are expressed in domains such as literature, cinema, education, fashion, legal systems, and public discourse. It treats these cultural “conversations” as key evidence of how Italians have understood and debated growth, modernity, and state intervention over time. The book is structured in two parts: the first traces long-term cultural continuities since unification, while the second examines the post-war “economic miracle” as a brief period in which a pro-growth culture temporarily prevailed before receding. Overall, the volume offers an interdisciplinary account of how cultural beliefs have shaped Italy’s economic trajectory and its tensions with modern economic change.

Perspectives on Growth and Development

The Role of Culture in Italian Economic History, 1861-2021

Routledge Critical Studies in Finance and Stability

Power, Interdependence and Diversity in Finance-led Capitalism

Global Regimes of Financialization

DK Essential Histories

The Story of Economics

Economics

What can a Roman coin, a Chumash shell necklace, and a Bitcoin tell us about world history? This book traces the surprising life of money across centuries and civilizations. The Daily Life of Money in History offers an eye-opening look at how humans have exchanged value across time and cultures. Each of the 150 entries explores a single object-beautifully illustrated and deeply contextualized-to uncover how people bought, sold, traded, saved, and survived through the ages. Designed with researchers, educators, students, and curious readers in mind, this richly visual volume brings together cultural history, economic life, and global exchange in a highly accessible format. Each object includes origin details, historical purchasing power, and its legacy today-making it an ideal reference for classrooms, libraries, and history lovers alike.

The Daily Life of Money in History

Luxury Brand Management and Heritage Revival

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