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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory. This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels. New to the 5th edition: - Updated cases, examples and business environment terminology incorporating recent developments in the industry - New feature within each chapter setting out the potential role of artificial intelligence - Expanded material on experimental research and virtual test markets Accompanying free online resources designed to support teaching and learning can be found at www.bloomsburyonlineresources.com/marketing-research

Delivering Customer Insight

Marketing Research

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Studies in Economic History

This book reveals how the formation of the Chinese socialist system in the 1950s dramatically transformed the nation’s economy, and charts how the newly established economic system functioned during the planned economy period (1949-1978), through focusing on Shanghai, which had served as the center of China’s modern economy since the latter half of the nineteenth century. Drawing on the rich historical primary sources of the Shanghai Municipal Archives, this study examines the impact of the institutional change wrought by the introduction of the socialist system on Shanghai’s economy, through a careful comparison with the economic structure before 1949. Moreover, it also explores the distinctive features of the Chinese socialist system, first and foremost the relationship between local governments and local businesses that came about through the socialist transformation of private enterprise, by analyzing Shanghai’s fiscal structure and a series of key industries, including the textile, machinery, rubber processing, cement, and power industries. This historical study proffers a new understanding of the long-term economic history of modern China across the pivotal 1949 and 1978 divides and sheds light on the origin of what has come to be known as "socialism with Chinese characteristics" today.

This book reveals how the formation of the Chinese socialist system in the 1950s dramatically transformed the nation’s economy, and charts how the newly established economic system functioned during the planned economy period (1949-1978), through focusing on Shanghai, which had served as the center of China’s modern economy since the latter half of the nineteenth century. Drawing on the rich historical primary sources of the Shanghai Municipal Archives, this study examines the impact of the institutional change wrought by the introduction of the socialist system on Shanghai’s economy, through a careful comparison with the economic structure before 1949. Moreover, it also explores the distinctive features of the Chinese socialist system, first and foremost the relationship between local governments and local businesses that came about through the socialist transformation of private enterprise, by analyzing Shanghai’s fiscal structure and a series of key industries, including the textile, machinery, rubber processing, cement, and power industries. This historical study proffers a new understanding of the long-term economic history of modern China across the pivotal 1949 and 1978 divides and sheds light on the origin of what has come to be known as “socialism with Chinese characteristics” today.

The Impact of the Planned Economy and the Socialist Transformation

Shanghai under the Socialist System

HOME OF THE ORIGINAL AFTERNOON TEAThe Langham holds a unique place in the history of Afternoon Tea. Opened in 1865, it was the first place to move this great Victorian invention from the drawing rooms of the aristocracy and into a refined yet accessible experience, enjoyed in the grand setting of a luxurious hotel.Since then, The Langham’s Afternoon Tea has evolved into an internationally celebrated event, admired for its elegant presentation, culinary creativity, and timeless charm. While honouring the traditional elements – fluffy scones, delicate finger sandwiches, and exquisitely crafted patisserie – The Langham also embraces innovation. Guests can expect classics with a modern twist, inspired by global flavours and interpreted by world-renowned chefs.The Langham Afternoon Tea Book, curated to reflect the hotel's timeless tradition, local influences and contemporary creativity. Inside, you’ll discover recipes ranging from indulgent creations such as Vanilla &amp; Salted Caramel Millefeuille, Matcha &amp; Apricot Cakes and Rose &amp; Lychee Babas, to refined reimaginings of Custard Creams and Battenberg, as well as approachable favourites including Cucumber &amp; Cream Cheese Sandwiches, Double Dark Chocolate Cookies, and The Langham’s signature Scones. The book also offers expert tea-pairing guidance and a comprehensive basics section, providing the essential foundations of perfect patisserie.From London to Langham hotels across the globe, this is a celebration – and an invitation to savour – a taste of history, elegance, and culinary excellence, wherever you may be in the world.

The Langham Afternoon Tea Book

This groundbreaking book shows how cows' choices have influenced the economic, agricultural, and socio-political development of the Americas. Tracing the interconnected transformations of cattle, land, and labor from the 18th-century colonial Caribbean to the early national period of the 19th century to the present day, Kettler and Yingling demonstrate how cows impact on nearly every major aspect of development in the Americas, including colonization, slavery, our ability to objectify animals we consume, our current foodways, environmental degradation, and the climate emergency. Bringing together research from many fields, but proceeding always in a straightforward, chronological, historical manner underrepresented in other areas of animal studies, this book ultimately restores cattle as subjects of their own lives who in seeking to escape exploitation have deeply affected the legal, property, and geographical frameworks that haunt us today.

Agency, Appetite, and the Anthropocene

The Once and Future Cow

Use this best-selling guide to learn how to construct and design effective surveys and questionnaires that will capture the customer insight and feedback you want to achieve.

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

A provocative new theory of "the economy," its history, and its politics that better unites history and economics What is the economy, really? Is it a "market sector," a "general equilibrium," or the "gross domestic product"? Economics today has become so preoccupied with methods that economists risk losing sight of the economy itself. Meanwhile, other disciplines, although often intent on criticizing the methods of economics, have failed to articulate an alternative vision of the economy. Before the ascent of postwar neoclassical economics, fierce debates raged, as many different visions of the economy circulated and competed with one another. In The Real Economy, Jonathan Levy returns to the spirit of this earlier era, which, in all its contentiousness, gave birth to the discipline of economics. Drawing inspiration particularly from Thorstein Veblen and John Maynard Keynes, Levy proposes a theory of the economy that is open to rich empirical and historical scrutiny, covering topics that include the emergence of capitalism, the notion of radical uncertainty, the meaning of demand, the primal desire for money, the history of corporations, and contemporary globalization. Writing for anyone interested in the study of the economy, Levy provides an invaluable provocation for a broader debate in the social sciences and humanities concerning what "the economy" is.

History and Theory

The Real Economy

Lessons on life and business you are guaranteed to find nowhere else.The true, larger-than-life story of George "Boe" Boedecker, his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.This is a modern-day 'Big Fish' tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him.Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet. Everyone considered it a fad when he went public almost two decades ago - and it's bigger now than it's ever been, with billions and billions on feet in every corner of the world. More hated, more loved, never out of fashion. Ugly is beautiful... We're not talking about the shoe anymore.In Croc, Boe tells his wild story through lessons on life and leadership that you are guaranteed not to find anywhere else. Strap in because it's going to be a crazy ride, and you may be surprised at what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include: <ul><li>Do Not Listen to Anyone</li><li>When to Not Follow the Rules</li><li>Avoid Bosses</li><li>You Never Know When Opportunity Will Present Itself</li><li>If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place.</li><li>Ugly is Beautiful </li></ul>

Lessons on life and business you are guaranteed to find nowhere else.

How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Croc

Javier Milei and the Libertarian Wave

Argentine Freedom

Palgrave Studies in the History of Finance

This book analyses how preindustrial monetary practices functioned, focusing on Europe and some selected colonial areas between the fourteenth and twentieth centuries.&nbsp; It explores the major contexts in which monetary circulation operated and provides a fascinating range of case studies from experts in the field.
A primary context for this edited volume is the raft of challenges associated with cash in the preindustrial period. Covering issues such as the slow circulation of coins, the risk of debasement, clipping, the first proto currency, and parallel circulation of several currencies, the book offers insight into the ways in which people dealt with the need to transact and exchange payment. It focuses on cash-equivalent goods and commodity currencies as well as traditional cash methods, looking at the physical development of money as well as exploring the structure of payment methods and financial systems in past societies.
Grounded in extensive archival research, chapters use a range of sources such as notary deeds, wills, rent-books, expenditure accounts and public ledgers to analyse the dynamics of circulation and transaction in various settings, from the city to the countryside, regional to international contexts, and different European states. This will be highly valuable reading for scholars interested in financial and monetary history.

This book analyses how preindustrial monetary practices functioned, focusing on Europe and some selected colonial areas between the fourteenth and twentieth centuries.&nbsp; It explores the major contexts in which monetary circulation operated and provides a fascinating range of case studies from experts in the field.A primary context for this edited volume is the raft of challenges associated with cash in the preindustrial period. Covering issues such as the slow circulation of coins, the risk of debasement, clipping, the first proto currency, and parallel circulation of several currencies, the book offers insight into the ways in which people dealt with the need to transact and exchange payment. It focuses on cash-equivalent goods and commodity currencies as well as traditional cash methods, looking at the physical development of money as well as exploring the structure of payment methods and financial systems in past societies.Grounded in extensive archival research, chapters use a range of sources such as notary deeds, wills, rent-books, expenditure accounts and public ledgers to analyse the dynamics of circulation and transaction in various settings, from the city to the countryside, regional to international contexts, and different European states. This will be highly valuable reading for scholars interested in financial and monetary history.

Forms and Practices in Europe and the Colonial World from 14th to 20th Century

Monetary and Non-Monetary Payment Systems

Stories of authenticity, resilience and reinvention from the iconic entrepreneur

Still Bobbi

Population Economics

This book introduces edumetrics, a rigorous, interdisciplinary framework for measuring learning outcomes over time and across space. Based on Lord Kelvin’s maxim that "to measure is to know," edumetrics redefines education as an empirical science that integrates economics, psychology, and social science to quantify cognitive and non-cognitive competencies.

By harmonizing data from over 120 countries spanning half a century, the book transforms fragmented indicators into coherent measures of learning quality and equity. It critiques the limitations of traditional human capital theory and challenges the use of years of schooling as a proxy for skill. Through econometric analysis, historical inquiry, and global datasets, including Learning-Adjusted Years of Schooling, it reveals that educational structures, not just resources, shape productivity, adaptability, and social cohesion.

At its core, the book addresses the paradox of why rising investments in schooling have not yielded proportional gains in learning. With its integration of theory, data, and historical perspective, it serves as both a methodological blueprint and a call to rethink how we define, measure, and value learning in the twenty-first century.

This book introduces edumetrics, a rigorous, interdisciplinary framework for measuring learning outcomes over time and across space. Based on Lord Kelvin’s maxim that “to measure is to know,” edumetrics redefines education as an empirical science that integrates economics, psychology, and social science to quantify cognitive and non-cognitive competencies.By harmonizing data from over 120 countries spanning half a century, the book transforms fragmented indicators into coherent measures of learning quality and equity. It critiques the limitations of traditional human capital theory and challenges the use of years of schooling as a proxy for skill. Through econometric analysis, historical inquiry, and global datasets, including Learning-Adjusted Years of Schooling, it reveals that educational structures, not just resources, shape productivity, adaptability, and social cohesion.At its core, the book addresses the paradox of why rising investments in schooling have not yielded proportional gains in learning. With its integration of theory, data, and historical perspective, it serves as both a methodological blueprint and a call to rethink how we define, measure, and value learning in the twenty-first century.

Measuring Human Capital for the 21st Century

Edumetrics

Luxury Brand Management and Heritage Revival

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