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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

This opulent publication, dedicated to the house of Chanel and its creations as reported in Vogue, features iconic illustrations and photography from throughout the magazine's history and across its international editions.

Chanel in Vogue

Meta-analysis Using R

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

'Exceptionally rich, inspiring, challenging' Bernardine Evaristo | 'Something on every page that you didn't know before' Sathnam Sanghera | 'Celebrates women how they are, as they are' | Gillian AndersonOur bodies tell our story. This powerful global history of beauty by Sunday Times bestselling Brit(tish) author Afua Hirsch dismantles the colonial falsehoods that shape our sense of belonging and celebrates the pioneering stories and ideas of women from marginalised groups. 'A remarkable journey to unlearn western beauty standards and explore ancestral skin, hair and body modification rituals' Funmi Fetto, Observer'A vital, challenging account of reassessing body image beyond the colonial, patriarchal gaze' I newspaper'A generous offering, and a joy filled testimony' Nana Darkoa Sekyiamah, author of The Sex Lives of African Women

On Ancestry, Tradition and Cultural Reinvention

Decolonising My Body

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Fashion in Action

What is cultural appropriation in fashion and how can understanding its causes, consequences and reoccurrences help us to challenge it in the future? As part of the Fashion in Action series of short books aimed at rallying readers on global issues in fashion, Benjamin Linley Wild highlights the long and complicated history of appropriation, guiding us on the pressing question of where we go next. Chapter one considers where we have been - what are the words we have used and what theories continue to frame and potentially hinder discussions about appropriation within the fashion industry? Chapter two moves on to where we are now - what does appropriation look like in the fashion industry and how can understanding this help both educators and consumers overcome the circularity of the current debates? Chapter three draws together the theories and their potential implications to unravel the riddle of appropriation and enable us to look to the future with suggested calls for action. This timely book equips readers with the tools to navigate and reshape the conversation around cultural appropriation, encouraging meaningful action for a more conscious and inclusive fashion industry.

Appropriation

Routledge Foundations of the Market Economy

Cognitive Hayek

The Evolution of Morality in Economics

In the twelfth-century, Pisa was a powerhouse of global trade, a city that stood at the centre of Medieval Europe. But Pisa had a problem. It was running out of coins. In the face of a looming financial crisis, the city's rulers and its moneylenders forged a deal that laid the foundations of the modern state and of present-day banking. In Money and Promises, the distinguished banker and scholar Paolo Zannoni examines the extraordinary relationship between states and banks. He draws upon seven case studies: the republic of twelfth-century Pisa, seventeenth-century Venice, the early years of the Bank of England, Imperial Spain, the Kingdom of Naples, the nascent USA during the American Revolution, and Bolshevik Russia in 1917-21. Spanning a multitude of countries, political systems and historical eras, Zannoni shows that at the heart of our institutions lies an intricate exchange of debt and promises that has shaped the modern world. Featuring pioneering research and original insights, this authoritative yet accessible book explores the vital relationship upon which our financial and political systems still depend.

Seven Deals that Changed the World

Money and Promises

An exploration of the ways dress and dressed appearance have been used to express identity.

Dress as Biography

Luxury Brand Management and Heritage Revival

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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