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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Build and grow a successful fashion brand in a fast-changing global industry. Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage. Drawing on Alison Lowe's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. This textbook includes: - An applied approach enabling students to connect theory with practice - Practical frameworks for fashion brand development and growth - Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose - Learning objectives, key terms and review questions to support structured study - Activities to develop critical and applied skills in fashion branding and entrepreneurship &gt;Whether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.

Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management

Palgrave Studies in the History of Finance

This book brings together the most significant uncollected writings of the renowned economic historian Peter Spufford (1934–2017). Spanning topics from medieval coinage and monetary policy to international trade and shifting financial centres, this volume showcases Spufford’s unique ability to integrate numismatics, economic history, and archival research across multiple languages and disciplines.The collection includes both previously published and unpublished studies, some of which were originally available only in German, French, or Italian. These papers reflect Spufford’s lifelong commitment to uncovering the complexities of medieval economies through rigorous analysis of primary sources, archaeological evidence, and pictorial materials. The volume makes accessible a wealth of scholarship that had remained scattered or difficult to obtain, offering new insights into the monetary and commercial systems of Europe from the Middle Ages to the early modern period. It will be a fascinating resource for historians of money, trade, and medieval Europe.Jan Lucassen
 is an Honorary Fellow at the International Institute of Social History, the Netherlands.&nbsp;
 Peter Spufford 
 was Professor of European History at the University of Cambridge, UK.&nbsp;

This book brings together the most significant uncollected writings of the renowned economic historian Peter Spufford (1934–2017). Spanning topics from medieval coinage and monetary policy to international trade and shifting financial centres, this volume showcases Spufford’s unique ability to integrate numismatics, economic history, and archival research across multiple languages and disciplines.The collection includes both previously published and unpublished studies, some of which were originally available only in German, French, or Italian. These papers reflect Spufford’s lifelong commitment to uncovering the complexities of medieval economies through rigorous analysis of primary sources, archaeological evidence, and pictorial materials. The volume makes accessible a wealth of scholarship that had remained scattered or difficult to obtain, offering new insights into the monetary and commercial systems of Europe from the Middle Ages to the early modern period. It will be a fascinating resource for historians of money, trade, and medieval Europe.

Collected Essays of Peter Spufford

Money, Trade and Shifting Financial Centres, 1000 – 1800

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.
 Sebastián Álvarez
 is Professor at Universidad Adolfo Ibáñez in Chile and Associate Researcher at the Graduate Institute in Geneva, Switzerland. His work explores the history of finance and banking in Latin America, with particular attention to how capital markets shape economic policy and international relations. He is the author of 
 Mexican Banks and Foreign Finance
 (Palgrave Macmillan, 2019).
 Ezequiel Spector
 is Research Professor and Director of the Master of Arts program in Philosophy, Politics, and Economics at Adolfo Ibáñez University in Chile. He is the author of 
 Freedom as Social Cooperation
 &nbsp;(Palgrave Macmillan, 2026).

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.

Javier Milei and the Libertarian Wave

Argentine Freedom

Harriman House Essentials

The Illusion of Choice

Patterns of Economic Change by State and Area

Patterns of Economic Change by State and Area: Income, Employment, and Gross Domestic Product is a special edition of Business Statistics of the United States. It presents data on personal income, employment, and gross domestic product for the United States as a whole, and by region, state, and metropolitan statistical area (MSA). Data on personal income and employment extends back to 1960 for the states and regions and to 1970 for the MSAs. Patterns of Economic Change complements other Bernan Press titles such as the State and Metropolitan Area Data Book and County and City Extra. In contrast to their predominantly current and detailed cross-section data on states and metropolitan areas, this book contributes historical time-series measurements of key aggregates that show how the economies of regions, states, and metropolitan areas have responded over time to cyclical currents and long-term trends. Statistics at the state level provide a framework for analyzing current economic conditions in each state and can serve as a basis for decision making. For example: ·Federal government agencies use the statistics as a basis for allocating funds and determining matching grants to states. The statistics are also used in forecasting models to project energy and water use. ·State governments use the statistics to project tax revenues and the need for public services. ·Academic regional economists use the statistics for applied research. ·Businesses, trade associations, and labor organizations use the statistics for market research.

Income, Employment, and Gross Domestic Product

Patterns of Economic Change by State and Area 2026

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks &gt; Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Why the consequences of a prolonged period of weaker economic growth will be more profound than anyone dares to predictIn the heady progress of the post-war era, our lifestyles changed, our political systems adapted, and rapid economic growth became the model of every developed economy. But this prevailing consensus is falling apart around us. Growth is now, at best, no more than anaemic. Policymakers dream about an AI revolution and tweak their fiscal rules to accommodate a newly-austere economic reality but, all the while, government debt soars, financial markets become increasingly jittery, and voters lose trust in their politicians.Celebrated economist Stephen D. King asks how our politics will adapt to such persistently low growth. While leaders make fiscal promises based on a future that is unlikely to materialise, nationalism thrives, battlelines are drawn between perceived winners and losers, and the rules-based international order crumbles. The absence of growth triggers invidious political wrangling over tax, welfare, defence and infrastructure, intensifies competition for resources, and leads to social instability.King shows how our new world is governed by them-and-us divisions over limited economic spoils. This is the political economy of plunder.&nbsp;

Winners and Losers in the Low Growth Era

The Age of Plunder

The New Rules of Wealth, Work and Power

All Swans Are Black

How has fashion become such an important signifier of French nationhood? How has fashion journalism been used to mediate political ideologies like fascism? These questions and more are answered in the first book to comprehensively explore the interactions between fashion, the media, soft power, and nationhood. With a geographically diverse range of case studies and a unique focus on fashion journalism, Fashion and Power covers the origins of the relationship between fashion, cultural power, and national identity in 'courtly' societies, through the Cold War to the identities of emerging fashion nations such as China and Nigeria. Examining figures from 'La Jeune Fille Américaine' to First Ladies, Nelson Best argues how, in Susan Kaiser's words, 'representations of nation are built on the backs of women's bodies.' By exploring fashion journalism as a discourse of cultural power that shapes the identity of nations in different times and places, Fashion and Power reveals the contingency of these power relations and the possibility of their renegotiation. This accessible and highly engaging book is an invaluable resource not only for fashion studies students but also for those in media and cultural studies and anyone interested in fashion, identity, and power.

Industry, Journalism, and Nation

Fashion and Power

Merchants, Markets and Wealth in the Early Modern Atlantic World

The Age of Commerce

Design questionnaires that deliver reliable insights, reduce bias and support confident decision making. Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights. Now in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis. You will learn how to: - Translate research objectives into clear, unbiased questions - Design respondent-focused surveys that improve data quality - Identify and reduce bias, including social desirability effects - Apply ethical standards across complex research environments - Use AI tools to enhance questionnaire design and analysis Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes. Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale. Themes include: questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

Luxury Brand Management and Heritage Revival

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