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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Routledge Explorations in Economic History

This book explores late colonial Zimbabwe's troubled transition from colony to independent state from a financial and economic history perspective.

This book explores late colonial Zimbabwe’s troubled transition from colony to independent state from a financial and economic history perspective.

Money, Sanctions and War Economy

Finance in Colonial Zimbabwe

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.Content<ul><li>Brand Strategy: Brand Basics &amp; Scope, Purpose &amp; Strategy, Brand Positioning &amp; Architecture, Brand Character &amp; Identity</li><li>Brand Implementation: Naming, Trademarks, Branding &amp; Design, Brand Governance &amp; Steering, Brand Communication &amp; Activation</li><li>Brand Evaluation: Brand Monitoring &amp; Tracking, Brand Equity &amp; Valuation, Brand Transformation &amp; Migration</li><li>Brand Management Case Studies: Brand Strategy – Transforming LEDVANCE, Brand Implementation – Creating Keyture, Brand Evaluation – Holistic Brand Relaunch for a Future-Proof Swiss Post</li></ul>The Author Prof. Dr. Oliver Vogler
 teaches brand management at the ISM International School of Management in Munich, where he was a full faculty member until summer 2025 and now serves as an honorary professor. He has held international senior management positions in general management, corporate strategy, brand leadership, and marketing for more than a decade. From 2015 to 2022, he led the global brand introduction of the “$2 billion startup” LEDVANCE. Recently, he became Chief Purchasing and Marketing Officer for Rexel in Germany.

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.
 
 This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Brand Strategy, Brand Implementation, and Brand Evaluation

Brand Management

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

How have European countries coped with the challenge of industrial capitalism and the rise of superpowers? Through an analysis of European integration from 1945 to the present day, Laurent Warlouzet argues that the European response was to create both new institutions and an original framework of governance for capitalism. Beyond the European case, he demonstrates that capitalism is not just a contest between free-markeeters and their opponents, those in favour of welfare and environmental policies, because there is a third camp which defends protectionism and assertive defence policies. Hence, the governance of capitalism has three foundational principles - liberty, solidarity and community. The book explores debates among Europeans about how to address global&nbsp;interdependence in political, economic, and environmental terms. It is based on fresh archival evidence collected in eight countries. This title is also available as open access on Cambridge Core.

Capitalism and European Integration, 1945 to the Present

Liberty, Solidarity and Community

Routledge Revivals

First published in 1932, this book provides an examination of the global economic crisis of the era. The work delves into the causes of the Great Depression, analyses the international situation as it stood, and outlines the necessary measures for recovery alongside the forces already working toward economic restoration.

An Epitome of the Economic Situation

World Disorder and Reconstruction

The new path for economic development that India must create The whole world has a stake in India’s future, and that future hinges on whether India can develop its economy and deliver for its population—now the world’s largest—while staying democratic. India’s economy has overtaken the United Kingdom’s to become the fifth-largest in the world, but it is still only one-fifth the size of China’s, and India’s economic growth is too slow to provide jobs for millions of its ambitious youth. Blocking India’s current path are intense global competition in low-skilled manufacturing, increasing protectionism and automation, and the country’s majoritarian streak in politics. In Breaking the Mold, Raghuram Rajan and Rohit Lamba show why and how India needs to blaze a new path if it’s to succeed. India diverged long ago from the standard development model, the one followed by China—from agriculture to low-skilled manufacturing, then high-skilled manufacturing and, finally, services—by leapfrogging intermediate steps. India must not turn back now. Rajan and Lamba explain how India can accelerate growth by prioritizing human capital, expanding opportunities in high-skilled services, encouraging entrepreneurship, and strengthening rather than weakening its democratic traditions. It can chart a path based on ideas and creativity even at its early stage of development. Filled with vivid examples and written with incisive candor, Breaking the Mold shows how India can break free of the stumbling blocks of the past and embrace the enormous possibilities of the future.

India’s Untraveled Path to Prosperity

Breaking the Mold

Routledge Studies in the History of Economics

Most contemporary economists understand markets as purely price-making systems, ignoring the role of markets as relational systems that frame our way of life and determine the kind of society we live in. This book weaves both of these elements together to present a history of markets.

Between Mechanism and Purpose

Markets in the History of Political Economy

The Industrial Revolution (1958) examines the various interpretations of early industrialization in Britain. It assesses and synthesises the many writings on the industrial revolution to produce an insightful essay that spans the theories and thinking on the subject.

An Introductory Essay

The Industrial Revolution 1750–1850

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development. An analysis of the roles of the various dock and wharf systems is followed by a discussion of the present commerce of the port, illustrated by post-war statistics. The multiple background to this activity is also presented, including a discussion of the 1950s physical condition of the River Thames and of the markets and industries associated with the port. It presents a comprehensive picture of this at-the-time greatest British seaport, considered with reference to certain principles of economic geography.

The Geography of the Port of London

Elements in Ancient and Pre-modern Economies

The Element reconstructs economic developments in state formation in Mesopotamia, from the 4th to early 3rd millennium BCE, trying to understand how interrelating environmental, social, economic, and political factors in the two main areas of Mesopotamia changed the structures of societies and transformed the relations between social components.

4th and 3rd Millennia BCE

Chalcolithic and Early Bronze Age Economies of Mesopotamia

Routledge Library Editions: Work & Society

Originally published in 1980, this book examines a range of Government attitudes to their workers arguing that these provide the touchstone for all civil justice. The book looks at the United Nations system of Human Rights protection and the procedures of the International Labour Office (ILO) in implementing the international conventions which protect workers' rights. It also examines in detail the record of 9 countries where workers were seriously abused in the 1970s namely Chile, Czechoslovakia, Equatorial Guinea, Indonesia, Palestine, the Soviet Union, Southern Africa, Tunisia and Uruguay.

World Labour Rights and Their Protection

Luxury Brand Management and Heritage Revival

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