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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Elements in Ancient and Pre-modern Economies

The Element reconstructs economic developments in state formation in Mesopotamia, from the 4th to early 3rd millennium BCE, trying to understand how interrelating environmental, social, economic, and political factors in the two main areas of Mesopotamia changed the structures of societies and transformed the relations between social components.

4th and 3rd Millennia BCE

Chalcolithic and Early Bronze Age Economies of Mesopotamia

Routledge Revivals

The Industrial Revolution (1958) examines the various interpretations of early industrialization in Britain. It assesses and synthesises the many writings on the industrial revolution to produce an insightful essay that spans the theories and thinking on the subject.

An Introductory Essay

The Industrial Revolution 1750–1850

Routledge Frontiers of Political Economy

Capitalism is an economic system where almost all production and trade activities are organised by enterprises whose purpose is to maximise the return on the capital that has been invested in them. Economists, however, have almost universally defined capital in a way that makes it impossible for them to analyse important practical and societal aspects of the economic calculations of capital-based enterprises in capitalism.In contrast, this book develops a theory of capital that is, at the same time, a theory of capitalism. Based on the definition of capital provided by the Historical and Institutional Schools, and later developed by Carl Menger and Ludwig von Mises, the theory of capital in this book takes account of the term "capital" as understood and used in actual business life. A theory of capital that is successful in explaining the rationale of economic calculations of profit-oriented enterprises in the market economy will necessarily also explain how the societal production process is organised in capitalism. Starting from the positive analysis of capital and capitalism, the book discusses the fair value and shareholder value revolutions of recent decades. These approaches, sometimes summarised under the label of "value-orientation," have introduced theoretical neoclassical equilibrium concepts into the practice of enterprises in capitalism. The book argues that this has led to paradoxical and unsustainable results. It does not make sense to reform the institutions of economic calculation on the basis of a theory that does not, in any significant way, deal with these institutions.The book will be of great interest to readers in the areas of Austrian economics, institutional economics, history of economic thought, varieties of capitalism, and financial accounting.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC-BY) 4.0 International license.

The Role of Economic Calculation in the Market Economy

Capital and Capitalism

Stories of authenticity, resilience and reinvention from the iconic entrepreneur

Still Bobbi

The new path for economic development that India must create The whole world has a stake in India’s future, and that future hinges on whether India can develop its economy and deliver for its population—now the world’s largest—while staying democratic. India’s economy has overtaken the United Kingdom’s to become the fifth-largest in the world, but it is still only one-fifth the size of China’s, and India’s economic growth is too slow to provide jobs for millions of its ambitious youth. Blocking India’s current path are intense global competition in low-skilled manufacturing, increasing protectionism and automation, and the country’s majoritarian streak in politics. In Breaking the Mold, Raghuram Rajan and Rohit Lamba show why and how India needs to blaze a new path if it’s to succeed. India diverged long ago from the standard development model, the one followed by China—from agriculture to low-skilled manufacturing, then high-skilled manufacturing and, finally, services—by leapfrogging intermediate steps. India must not turn back now. Rajan and Lamba explain how India can accelerate growth by prioritizing human capital, expanding opportunities in high-skilled services, encouraging entrepreneurship, and strengthening rather than weakening its democratic traditions. It can chart a path based on ideas and creativity even at its early stage of development. Filled with vivid examples and written with incisive candor, Breaking the Mold shows how India can break free of the stumbling blocks of the past and embrace the enormous possibilities of the future.

India’s Untraveled Path to Prosperity

Breaking the Mold

First published in 1932, this book provides an examination of the global economic crisis of the era. The work delves into the causes of the Great Depression, analyses the international situation as it stood, and outlines the necessary measures for recovery alongside the forces already working toward economic restoration.

An Epitome of the Economic Situation

World Disorder and Reconstruction

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.Content<ul><li>Brand Strategy: Brand Basics &amp; Scope, Purpose &amp; Strategy, Brand Positioning &amp; Architecture, Brand Character &amp; Identity</li><li>Brand Implementation: Naming, Trademarks, Branding &amp; Design, Brand Governance &amp; Steering, Brand Communication &amp; Activation</li><li>Brand Evaluation: Brand Monitoring &amp; Tracking, Brand Equity &amp; Valuation, Brand Transformation &amp; Migration</li><li>Brand Management Case Studies: Brand Strategy – Transforming LEDVANCE, Brand Implementation – Creating Keyture, Brand Evaluation – Holistic Brand Relaunch for a Future-Proof Swiss Post</li></ul>The Author Prof. Dr. Oliver Vogler
 teaches brand management at the ISM International School of Management in Munich, where he was a full faculty member until summer 2025 and now serves as an honorary professor. He has held international senior management positions in general management, corporate strategy, brand leadership, and marketing for more than a decade. From 2015 to 2022, he led the global brand introduction of the “$2 billion startup” LEDVANCE. Recently, he became Chief Purchasing and Marketing Officer for Rexel in Germany.

Brand Strategy, Brand Implementation, and Brand Evaluation

Brand Management

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Use this best-selling guide to learn how to construct and design effective survey material that will capture the customer insight and feedback you want to achieve.

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

First published in 1988, The World Newspaper Industry surveys the state of the world newspaper industry in the twentieth century. This book will be a valuable resource for anyone interested in the historical and economic aspects of the newspaper industry.

The World Newspaper Industry

Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and evolve organisational cultures to sustainably achieve business outcomes. Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable, journey and story-based guide, this book is packed with engaging and compelling tips, best practices, and disruptive techniques for managing businesses, brands and ultimately your own leadership career.The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidised capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management. Written in an accessible coaching-style, the authors re-examine the core hypothesis that organisations are more successful and sustainable if they focus on actual behaviour rather than clever words and promises, an increasing threat against a backdrop of rampant social media. They do this, in the very real context of the modern socio-political and commercial environment but take a positive, appreciative, balanced, business-focused and practical approach that motivates, challenges, enlightens and empowers. With quality contributions from business and thought leaders across sectors, including HRDs and CEOs, the book includes interviews and case studies from organizations as varied as Bellway, everflow, AIME, the Mind Gym, and National Trust.CEOs, COOs, Marcomms professionals, line managers, change agents, consultants, coaches and people professionals will all find this book invaluable.

How to Build a Lasting Legacy

Sustainable Brand Leadership

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Luxury Brand Management and Heritage Revival

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