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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products.You'll discover how to: <ul><li>Compel markets to come to you instead of chasing them</li><li>Position your company so customers get it instantly</li><li>Build messaging and stories that break through the noise</li><li>Establish thought leadership that sets the rules for your industry</li><li>Adapt to the AI era with Generative Engine Optimization (GEO)</li></ul>Market Engineering is the playbook for founders, executives, and boards who want their companies to lead--not follow.

Because Markets Don't Build Themselves

Market Engineering

The gripping, definitive account of the private family behind one of the most powerful financial institutions in the world.&nbsp; “Pulls the curtain back on one of the country's most powerful and mysterious financial institutions … It’s a must read.” ―William D. Cohan , New York Times bestselling author of Power Failure When Edward C. Johnson 2d founded Fidelity in 1946, investing was a pursuit reserved for the elite. Today, more than $15 trillion flows through Fidelity’s customer accounts and investment funds—touching the lives of one in five American adults. Fidelity helped invent modern retail investing: democratizing access to mutual funds, introducing the 401(k), and upending the need for traditional brokers. But behind the scenes of this financial juggernaut is a family saga unlike any other.&nbsp; In House of Fidelity, veteran journalist Justin Baer tells the definitive story of the Johnsons—a New England dynasty that fiercely guarded control of their company while reshaping Wall Street. From the founder’s bold leap into Boston’s insular investing circles, to the meteoric rise of Peter Lynch, to behind-closed-doors battles over succession and legacy, Baer reveals a company and a family locked in a delicate balance of innovation, influence, and internal power struggles.&nbsp; House of Fidelity is a sweeping history of American investing—and the dynasty that came to define it.

The Rise of the Johnson Dynasty and the Company That Changed American Investing

House of Fidelity

Technological change and innovation have long fueled economic growth and employment. Yet, in recent decades, productivity gains have increasingly failed to translate into more jobs and higher wages. Jobless Growth and the New Great Transformation investigates this apparent paradox, by examining the theoretical and empirical evidence about the relationship between innovation and structural change. It combines rigorous and cutting-edge data analysis with EU case studies to reveal how recent technological breakthroughs, far from driving shared prosperity, have slowed growth, widened spatial divides and fueled societal polarization, partly due to excessive confidence in market deregulation. Drawing on data-driven analyses, the book explains why impacts of innovation vary so widely between regions and how history, institutions, and policy-not just market forces-determine who benefits from technological advances and who is left behind.

A Data Driven Analysis

Jobless Growth and the New Great Transformation

Population Economics

This book introduces edumetrics, a rigorous, interdisciplinary framework for measuring learning outcomes over time and across space. Based on Lord Kelvin’s maxim that “to measure is to know,” edumetrics redefines education as an empirical science that integrates economics, psychology, and social science to quantify cognitive and non-cognitive competencies.
By harmonizing data from over 120 countries spanning half a century, the book transforms fragmented indicators into coherent measures of learning quality and equity. It critiques the limitations of traditional human capital theory and challenges the use of years of schooling as a proxy for skill. Through econometric analysis, historical inquiry, and global datasets, including Learning-Adjusted Years of Schooling, it reveals that educational structures, not just resources, shape productivity, adaptability, and social cohesion.
At its core, the book addresses the paradox of why rising investments in schooling have not yielded proportional gains in learning. With its integration of theory, data, and historical perspective, it serves as both a methodological blueprint and a call to rethink how we define, measure, and value learning in the twenty-first century.
&nbsp;

Measuring Human Capital for the 21st Century

Edumetrics

Routledge Explorations in Economic History

This book explores late colonial Zimbabwe's troubled transition from colony to independent state from a financial and economic history perspective.

Money, Sanctions and War Economy

Finance in Colonial Zimbabwe

How Bad Economics Drove America's Decline

The Power to Destroy

Dressays is an anthology of thought-provoking essays exploring how clothing can reveal the complex, deeply felt bonds we have with ourselves, our communities and the worlds through which we move. These deeply personal narratives demonstrate how, whether saturated with emotion or charged with political significance, dress both bears and shapes meaning. Collectively, they show how dress is as inextricable from shared cultures and histories as we are from the garments we wear. The contributions in this anthology articulate what is often felt but not seen when it comes to dress: how it ties us to other people, how it hides us even as it makes us visible, and how it helps us navigate and participate in our communities. They offer insight into a wide spectrum of human experiences, including how clothes relate to experiences of disability, chronic illness, religious faith, self-alienation and grief; of caring for a loved one, of being racialised, of coming to terms with one's sexuality, and of custodianship of the natural world. By revealing how garments and accessories form the threshold of our experience of the world, these essays show just how entangled with both they are.

An Anthology of Writing about Clothing

Dressays

The groundbreaking New Look silhouette. The finest couture dresses. The luxurious leather accessories. The bestselling fragrances. These signatures exemplify the craftsmanship of Dior. Dior in 50 Objects explores the most significant outfits, accessories, fragrances, fine jewellery and also the people, moments and places that have made the House of Dior the last word in dreamy couture. Beautiful bespoke illustrations by Francesca Waddell - whose clients include Vogue, Chanel and Bloomingdales - are accompanied by fascinating text from bestselling fashion expert Glenys Johnson. Diving deep into all the iconic moments of the House since its founding, this gorgeous gift book features everything from classics such as the bar suit and Miss Dior fragrance to modern cultural icons like the saddle bag and newspaper dress. An essential gift for lovers of the most elegant of fashion houses.

The iconic fashion house through its finest creations

Dior in 50 Objects

Palgrave Studies in Economic History

This edited collection presents an interdisciplinary assessment of the impact of migration on knowledge transmission and entrepreneurial innovation. Focusing on Italian migration to Europe and the Americas, the book analyses the socioeconomic transformations enabled by migration and fills an important gap in the literature on the economic history of migration.Featuring contributions from fifteen scholars from around the world, the book presents a range of case studies and archival research that shows how the transmission of knowledge and skills, passed on by migrants in destination countries, represents a less-known but crucial aspect of the migration phenomenon. Chapters discuss the impact of Italian migrants in a range of contexts, with their entrepreneurial, professional, manual and craft skills significantly contributing to economic, cultural and industrial development in countries such as Chile, Argentina, Brazil and the US. Chapters bring out larger themes such as technological innovation, educational practices, institutional and public policies and experiences of short-term or temporary migration. The interdisciplinary framework of the book, bringing together economic historians, architects and sociologists, fosters unique perspectives and enriches our understanding of the economic impact of migration beyond simply linear economic growth. This will be a valuable resource for researchers of economic and business history, as well historians of migration, sociologists and demographers.Donatella Strangio
 is full professor of Economic History at Sapienza University of Rome. She is Director of the Department of Methods and Models for Economics, Territory and Finance at Sapienza University of Rome and carries out numerous research projects on economic, business and financial history. She has already published several books with Palgrave.

An Interdisciplinary Assessment of Italian Migration and its Socioeconomic Impact

Migration, Innovation and Knowledge Transmission

Routledge Revivals

Originally published in 1963 but with lasting historical interest, this book was based on extensive research including many personal interviews with foreign trade officials and economists in communist East Berlin. It surveys the extent of economic integration between the European communist nations during the middle of the 20th century and pays particular attention to the problems of economic planning and decision making. The changing pattern of economic exploitation is revealed by the scrutiny of the foreign trade prices of these nations and the author also examines the economic motives behind the geographical pattern of trade.

The Other Common Market

The Communist Foreign Trade System

In The Permanent Problem, Brink Lindsey reshapes our understanding of the vital but complex relationship between material prosperity and human flourishing. The advanced capitalist democracies of the 21st century are the richest, freest, healthiest, best educated, and best governed societies in history. Why then does it seem like everything is falling apart? Economic stagnation is spreading, class divisions are deepening, birth rates are collapsing, mental health problems are on the rise, faith in democracy is in decline, and pessimism about the future abounds. In The Permanent Problem, Brink Lindsey argues that these gathering difficulties reflect the stresses and strains of a great and uncompleted historical transition-from mass material prosperity to mass human flourishing. Capitalism's immense productive powers have raised our expectations of what life can be, but for most of us reality is coming up short. What's more, the arrival of mass prosperity has pushed both economic and cultural change in directions that make the transition to mass flourishing much harder to achieve. According to Lindsey, 21st century capitalism is in the grip of three interrelated crises: a crisis of inclusion, as vital social ties and personal connections are breaking down; a crisis of dynamism, as capitalism's engines of innovation and wealth creation have begun to sputter and seize; and a crisis of politics, as the mechanisms for collective decision-making needed to address capitalism's growing problems have been degraded by the very same dynamics that underlie those problems. A much brighter future is possible, and Lindsey charts an intriguing path to get there. There is no need to concoct a radical new social system. Instead, capitalism needs to be refocused on its core mission of extending the technological frontier, and rebalanced through the revitalization of face-to-face communities. Weaving together insights from history, economics, sociology, and philosophy, The Permanent Problem offers a synoptic overview of our fateful present moment and a provocative glimpse at what may lie ahead.

The Uncertain Transition from Mass Plenty to Mass Flourishing

The Permanent Problem

This book offers a comprehensive exploration of Medan's development, blending rigorous research with narrative flair to recreate the historical ambience of the city and its people. Divided into three sections, the book delves into the evolution of Medan and its strategic role in the plantation economy, examines the lives and contributions of its prominent Chinese community, and follows the rise and fall of European and Chinese enterprises.
The book draws upon multiple historical archives from the Netherlands, Indonesia, Singapore, China, Switzerland, and many more, combined with images and interviews. Together, these resources provide a compelling backdrop to the narratives of influential figures and also everyday people. By situating local developments within the broader context of global events—such as economic and political shifts in Asia—the book provides a thorough understanding of Medan’s role as a truly cosmopolitan city in the Dutch Indies. The book is designed to invite readers into a unique past, using language and place names of the era to enhance authenticity.

History, Society and Business

Stories from Medan, Volume 1

Luxury Brand Management and Heritage Revival

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