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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Fashion and Beauty examines the role that innovation has played throughout fashion history. Moving beyond innovation as mere buzzword, Sutton looks at case studies of moments in history where innovation has initiated fundamental change. In the fashion and beauty industries-where relevance is everything-innovation is critical to survival and is often shaped by specific historical, cultural, economic, and sociological contexts. But innovation has become a buzzword, overused and generalized. Fashion and Beauty: Case Studies in Innovation identifies the various factors that define innovation, and innovation theories such as Schumpeter's, using a case study approach to explore innovative events in fashion and beauty ranging from the creation of maternity and plus-size women's apparel (Lane Bryant) and new textiles (DuPont's Kevlar) to the development of luxury streetwear (Dapper Dan), creative upcycling (feed sacks), and new markets in cosmetics (Fashion Fair) and business models in beauty (Weleda, Dr. Hauschka). The case studies incorporate salient contextual elements that factor into innovative developments as well as the entrepreneurial impulse both inside and outside of traditional economic systems. Sutton explores case studies of moments in history where innovation has initiated fundamental change, including recognition of new market segmentation (the rise of streetwear, beauty's turn to inclusivity), trends that turn into classics (athleisure wear), the creation of entirely new categories of apparel (maternity, plus-size), the use of technology for convenience and efficiency (e-commerce and social media), product improvement (advances in science of skin care), and as part of potential solutions to current fashion industry challenges (plant-based/upcycled products). Ultimately, each chapter considers the historical, political, and social context of each innovation along with its cultural meaning and impact.

Case Studies in Innovation

Fashion and Beauty

This book explores the crisis of neo-classical economic theory in an attempt to explain developments in the post-war period. It explores two important aspects: strengthening the tradition of classical political economy (CPE) that arose in response to various critiques of neo-classical economic theory and exploring the potential of CPE to deal with issues of development.The advantage of an alternative to mainstream economic theory is that it can explain value, distribution, and developmental issues of capitalist as well as non-capitalist economies around the world. The chapters in this volume-written by eminent economists in honor of Krishna Bharadwaj-present a critique of the structure of neo-classical theory in terms of the scarcity approach and go deeper into the failure of the determination of a uniform rate of profit and limited substitutions of labor and capital. The volume resurrects Sraffa's system of production determining prices and the rate of profit allowing the possibility of output dynamics to be dealt with separately. Krishna Bharadwaj worked passionately towards these objectives, and this book establishes the foundations of CPE in the light of her writings.The book will be of interest to students, teachers, and researchers of Economics, Economic Theory and Philosophy, Political Economy, Development Dynamics, and History of Economic Thought.

Perspectives of Classical Political Economy

Value, Distribution and Development

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Marketing

Routledge Revivals

First published in 1988, The World Newspaper Industry surveys the state of the world newspaper industry in the twentieth century. This book will be a valuable resource for anyone interested in the historical and economic aspects of the newspaper industry.

The World Newspaper Industry

From the author of A People's Guide to Capitalism, a clear-eyed look at cryptocurrencies from the left, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism. 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a $3.7 trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are disaffected by an economic and financial system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Challenge any of these notions, or raise concerns about crypto's associations with money laundering, the speculative bubbles ballooning around these assets, or the disastrous climate implications of the technology behind crypto, and you'll be told by proselytizers that you simply don't understand. That complexity is often intentional, serving as a shield from critical scrutiny. 
 
Enter Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she opens up alternative avenues for imagining what economic democracy could actually look like.

The New Financial Dystopia

Crypto-Capitalism

Introduction.- A modern steel industry.- The origins of the Australian steel industry.- Boom years: the 1960s.- Stagnation: the 1970s.

From 1964 to 2024

Australian Steel in a Globalised World

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

The Oxford Handbook of the Egyptian Economy

Routledge Studies in Management, Organizations and Society

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

The Role of the NGO

Constructing the Global Consumer

Cambridge Companions to History

Geoffrey Jones and Sabine Pitteloud present the latest research on the global history of multinationals and their impact on society and the environment. Bringing together leading international scholars, these essays survey key themes in our relationship with multinationals, from taxation and corruption to gender and the climate. Though often associated with large corporations like Apple or Nestlé, the contributors highlight the remarkable diversity in multinational strategies and organizational structures. They challenge the idea of an inescapable rise of multinationals by looking beyond the experience of Western countries and considering the effects of dramatic political shifts. Multinationals have often acted opportunistically, with their resilience carrying social costs through the exploitation of weak regulations, corrupt governments, inequalities, poor human rights, and environmental harm. This is an essential introduction to the historical role of multinationals for scholars and students as well as for policymakers and stakeholders navigating today's economic landscape.

The Cambridge Companion to the History of Multinationals and Society

History of Post-Keynesian Economics

Luxury Brand Management and Heritage Revival

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