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Donzé P: Luxury Brand Management and
Heritage Revival

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

Econometric Society Monographs

A Framework for Economists with Policy Aspirations

Minimalist Market Design

Design questionnaires that deliver reliable insights, reduce bias and support confident decision making. Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights. Now in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis. You will learn how to: - Translate research objectives into clear, unbiased questions - Design respondent-focused surveys that improve data quality - Identify and reduce bias, including social desirability effects - Apply ethical standards across complex research environments - Use AI tools to enhance questionnaire design and analysis Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes. Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale. Themes include: questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

In striking black-and-white portraits, dozens of survivors of Michigan's cruel sentencing of children to life without parole-now free adults-are portrayed with irrepressible dignity&nbsp; 
 
The United States is the only country in the world that sentences children to serve time in adult prisons without the possibility of parole. The portrayal of children in conflict with the law, particularly children of color, as inherently threatening, dangerous, and adult-like has been key to denying these youth a second chance and foundational in justifying their cruel and excessive punishment in the criminal legal system.. 
 
In&nbsp;Morning from Now On, LaBelle, himself a survivor of childhood incarceration, cocreates astute and nuanced portraits with more than fifty of the hundreds of people in Michigan incarcerated as children. Accompanying essays provide critical context on the history of and impact on a society that locks away our children. 
 
In witnessing these survivors' yearning for freedom, the obstacles they face upon reentry, as well as the wonder and joy of being reunited with their families and communities, this collection reminds us of their unfathomable losses and calls on us to cherish&nbsp;all&nbsp;our children. 
 
With contributions by Jose Burgos, Bernardine Dohrn, Xavier McElrath-Bey, Timothy Connors, and Alison Leal Parker. 
 
Learn more at the Morning from Now On website.

Portraits of Life after Juvenile Incarceration

Morning from Now On

Put AI to work to achieve your marketing goals An estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dummies gives you the skills to simplify your workload, automate tasks, and make smarter marketing decisions. You'll learn to create personalized marketing, generate emails, and develop creative assets in record time -- all with AI doing the heavy lifting. This edition answers your questions to Agentic AI workflows, answer engine optimization, large language models, and synthetic personas. You'll also get guidance on AI ethics and current regulations, plus platform-specific AI features and the modern SEO landscape. Whether you're generating content or building personalized customer experiences, this book has you covered. Inside this book: <ul> <li>Learn how Agentic AI reshapes campaign execution and customer engagement through autonomous workflows</li> <li>Discover answer engine optimization and how to stay visible in AI-generated search results</li> <li>Explore large language models, including embeddings, fine-tuning, and retrieval-augmented generation for marketing</li> <li>Build synthetic personas for research, creative testing, and targeted message development</li> <li>Get up to speed on AI-mediated commerce and how AI influences recommendations and purchasing</li> </ul> Whether you're a seasoned marketer looking to level up your AI skills or someone who handles marketing as part of a bigger role, this Dummies guide makes it easy to get started. From content creation to predictive analytics, you'll find friendly, practical advice you can use to put AI to work for you right now.

Marketing with AI For Dummies

How Retail Revealed Apple’s Genius

Shop Different

Palgrave Studies in African and Development Economics

Latecomer Advantage Theory in an Extended Timeframe

Qin and Rome as Latecomers of the Ancient World

Sustainable Narratives and Visions of Change

Remaking Fashion Media

Economics is vital, but its labyrinth of equations can make it feel disconnected from the real world. Enter a powerful tool: the metaphor.From longtime economics journalist Peter Coy comes an approachable and fun guide to the metaphors that unlock its power. With nearly 500 alphabetized entries, complemented by playful illustrations, Economics Without Numbers demystifies concepts, exploring their origins, the truths they express, and where they fall short. The result is a delightful and original primer on economic ideas and history that's perfect for students and anyone who wants to understand what makes the world go 'round.Coy has spent decades collecting these vivid metaphors. From "trickle-down economics" (the idea that making the rich richer will help the poor) to "inductivist turkey" (a parable about the perils of assuming that a trend will persist without knowing its cause), Coy brings economics to life.

An A-to-Z Guide for the Rest of Us

Economics without Numbers

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.
 Sebastián Álvarez
 is Professor at Universidad Adolfo Ibáñez in Chile and Associate Researcher at the Graduate Institute in Geneva, Switzerland. His work explores the history of finance and banking in Latin America, with particular attention to how capital markets shape economic policy and international relations. He is the author of 
 Mexican Banks and Foreign Finance
 (Palgrave Macmillan, 2019).
 Ezequiel Spector
 is Research Professor and Director of the Master of Arts program in Philosophy, Politics, and Economics at Adolfo Ibáñez University in Chile. He is the author of 
 Freedom as Social Cooperation
 &nbsp;(Palgrave Macmillan, 2026).

Javier Milei and the Libertarian Wave

Argentine Freedom

Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras and world cultures show you influences on fashion innovation past and present, so that you can spot those of the future. This edition includes coverage of the impact of pandemic and global supply chain disruptions on fashion forecasting, trends, and the overall fashion industry. New box features include profiles of forecasting companies and forecasting activities to help prepare students for the job market. Features and case studies have been broadened to include all new examples. New to this Edition: -All New Trend Creators profiles spotlight individuals outside the fashion industry who have been highly influential on the direction of modern fashion -Newly named chapter Street Styles demonstrates how street fashion mixes current trends and individual expression -Extended coverage of the most vital influences on new trends have been updated and belonging, fairness, and awareness is concurrent throughout -Expanded updates to chapters on "Consumers" and "Sales and Strategy," to provide specific examples to the business of fashion forecasting and are highly relevant to future fashion industry professionals STUDIO Study smarter with self-quizzes, featuring scored results, personalized study tips and updated with new keywords and concepts Review updated concepts with interactive flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Fashion Forecasting

How the social organization of Europe and China shaped their divergent economic and political trajectories over the past millennium In the eleventh century, when Europe was still backward and poor, China was a rich and sophisticated civilization. Yet Europe became the birthplace of democracy and the Industrial Revolution, driving the Great Enrichment, while China stagnated until the end of the twentieth century and was always ruled by autocracies. Two Paths to Prosperity traces the emergence of two very different social organizations in premodern China and Europe--the clan and the corporation--showing how they were key factors in the economic and political divergence of these two great civilizations. In this landmark book, three leading economists offer a bold new account of why Europe and China evolved along such different trajectories. In the early Middle Ages, public goods like risk sharing, religious worship, education, and conflict resolution were provided by nonstate organizations in both societies. China increasingly relied on kin-based cooperation within clans, while weaker kinship ties in Europe gave rise to corporations such as guilds, universities, and self-governing towns. Despite performing similar functions, clans and corporations were built on very different principles--with lasting consequences until today. Providing a novel answer to a fundamental question in economic and political history, Two Paths to Prosperity shows how extended kinship in Chinese society facilitated the consolidation of autocracy and hindered innovation and economic development, and how corporations in Europe influenced emerging state institutions and set the stage for the Industrial Revolution.

Culture and Institutions in Europe and China, 1000–2000

Two Paths to Prosperity

Luxury Brand Management and Heritage Revival

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