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Empresa y Gestión

Jorge Cansinos Avilés

Liderando la transformación digital desde las personas

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Gesundheit, Kommunikation und Gesellschaft

Die Public Health Humanities verstehen Gesundheit und Krankheit als kulturell und sozial geprägte Phänomene. Sie ergänzen die empirisch orientierte Multidisziplin Public Health um geisteswissenschaftliche und künstlerische Perspektiven. Dabei fragen sie nach der Bedeutung des Künstlerischen für die Gesundheit, interessieren sich für moralische, soziale und kulturelle Dimensionen von Gesundheit und Krankheit in Kunst bzw. Medien und bieten theoretische Zugänge für gesundheitliche Analysen an. Bezugsdisziplinen sind u.a. Kunst-, Kultur- und Medienwissenschaften, Philosophie und Geschichte. Die Beiträger*innen leuchten das Spektrum unterschiedlicher Perspektiven und Zugänge der Public Health Humanities erstmals auf Deutsch aus.

Perspektiven der Public Health Humanities

Kunst – Kultur – Gesundheit

Future of Business and Finance

In a rapidly evolving digital landscape, companies are increasingly driven by automation, where software algorithms replace human decision-making. This book explores the concept of the self-driving company, an organization that has reached a high level of automation through various stages of development. It tackles the critical question: Can we trust such automated entities? Using intuitive models and clear, practical examples, the book demonstrates how these future companies can develop resilience and effectively handle upcoming crises. It provides insights into how businesses can adapt and thrive in a volatile, uncertain, complex, and ambiguous (VUCA) world, making it essential reading for those interested in the future of digitalization and resilience management.

Strategies for Overcoming Future Crises

Organizational Resilience in Action

Most books in this space deal with how to develop a strategy for AI: The Intelligence Multiplier focuses on how to develop a strategy with AI.Combining practical advice, real-world examples and a focus on actionable insights, it's designed to help you make smarter decisions, build competitive advantage, and future-proof your organization in an AI-driven world.It covers topics such as: - Gathering and managing increasing volumes of information - Best practices for working with customer/personal data - Using AI to synthesize data and generate insights, using the strategy models you know and the technology you might not - Making smarter, faster decisions - Communicating your strategy to stakeholders, with more personalized but consistent communications - Responding more quickly when your strategy is overtaken by events.There is no single, correct approach to managing the risks and opportunities of AI; this book gives you a clear and structured way to determine your own approach.

How leaders use AI tools and human decisions to make better strategy

The Intelligence Multiplier

<div>Turn your favorite fandoms into unforgettable stories with this guided workbook. Whether you’re just discovering fan fiction or looking to take your storytelling to the next level, this interactive workbook is packed with the tools, inspiration, and guidance you need to write compelling fanfic with confidence. Filled with practical advice, creative prompts, and hands-on writing exercises, it helps you strengthen your skills while encouraging you to develop your own voice as a writer. Inside, you’ll discover: <ul><li>Creative prompts and guided exercises to spark fresh story ideas</li><li>Techniques for developing engaging storylines&nbsp;</li><li>Strategies for keeping beloved characters authentic&nbsp;</li><li>World-building exercises&nbsp;</li><li>Tips for writing natural dialogue</li><li>And more!&nbsp;</li></ul> Perfect for writers of all experience levels, this workbook will help you transform your ideas into captivating stories that readers will love.</div>

A Hands-On Guide to Building Fandom Stories Readers Love

Write Your Own Fan Fiction

Fill your life with flowers and discover the art of natural, seasonal arranging with celebrated florist Graeme Corbett of @bloomandburn.&nbsp; Graeme Corbett of Bloom &amp; Burn isn't your usual florist. Working from his studio in Kent, he uses locally grown flowers to create wild, loose arrangements with a modern feel. In Life in Bloom, he teaches you everything you need to know about growing and arranging flowers at home – including which rules to follow, and which ones to break – in a bid to find your own style.¿&nbsp; &nbsp; Inviting you into his studio and garden, Graeme takes you through the seasons by way of his favourite flowers. Discover narcissi and ranunculus in spring; peonies and poppies in summer; dahlias and phlox in autumn; and dried honesty and forced blossom in winter. For each flower, Graeme gives advice on growing, choosing varieties, sourcing, and conditioning before teaching stunning arrangements. Play with colour, form and texture, and gain the confidence to go bigger.¿&nbsp; You’ll learn how to:&nbsp;<ul><li>Create stunning arrangements using bowls, vases, and moss bases.&nbsp;</li><li>Build seasonal bouquets and showstopping centrepieces for tables and events.&nbsp;</li><li>Experiment with colour, texture, and shape to find your own floral style.&nbsp;</li><li>Apply simple, sustainable techniques that bring professional polish to your work.&nbsp;</li><li>Develop the confidence to design freely, whether with garden stems or market flowers.&nbsp;</li></ul> Beautifully photographed and filled with Graeme’s practical advice and creative encouragement, Life in Bloom is a generous book for anyone wanting to learn more about growing, gathering, and arranging flowers.&nbsp;

Grow, Gather & Arrange Seasonal Flowers

Life in Bloom

Shortlisted for the Financial Times and Schroders Business Book of the Year Award How 1,000 years of global history show why technological and economic progress is often followed by stagnation and even collapse In How Progress Ends, Carl Benedikt Frey challenges the conventional belief that economic and technological progress is inevitable. For most of human history, stagnation was the norm, and even today progress and prosperity in the world's largest, most advanced economies--the United States and China--have fallen short of expectations. To appreciate why we cannot depend on any AI-fueled great leap forward, Frey offers a remarkable and fascinating journey across the globe, spanning the past 1,000 years, to explain why some societies flourish and others fail in the wake of rapid technological change. By examining key historical moments--from the rise of the steam engine to the dawn of AI--Frey shows why technological shifts have shaped, and sometimes destabilized, entire civilizations. He explores why some leading technological powers of the past--such as Song China, the Dutch Republic, and Victorian Britain--ultimately lost their innovative edge, why some modern nations such as Japan had periods of rapid growth followed by stagnation, and why planned economies like the Soviet Union collapsed after brief surges of progress. Frey uncovers a recurring tension in history: while decentralization fosters the exploration of new technologies, bureaucracy is crucial for scaling them. When institutions fail to adapt to technological change, stagnation inevitably follows. Only by carefully balancing decentralization and bureaucracy can nations innovate and grow over the long term--findings that have worrying implications for the United States, Europe, China, and other economies today. Through a rich narrative that weaves together history, economics, and technology, How Progress Ends reveals that managing the future requires us to draw the right lessons from the past.

Technology, Innovation, and the Fate of Nations

How Progress Ends

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

What Great Leaders Know and Do

The Secret, 4th Edition, Revised and Expanded

Vorteile<ul><li>Klarheit, warum Transformation trotz gutem Managements scheitert.</li><li>Fähigkeit, Übersteuerung von wirksamer Führung zu unterscheiden.</li><li>Neues Führungsverständnis als Gestaltung von Kontext statt Verhalten.</li><li>Mehr Sicherheit im Umgang mit Unsicherheit und Nicht-Steuerbarkeit.</li><li>Konkretere Entscheidungen, die tatsächlich Wirkung erzeugen.</li></ul> Zum Werk Warum kommen so viele Organisationen trotz intensiver Führung, klarer Strategien und ambitionierter Programme nicht wirklich voran? Warum wird immer mehr gesteuert - und doch immer weniger erreicht? Dieses Buch stellt die entscheidende Frage neu: Nicht, wie Führung noch besser werden kann, sondern warum sie unter den Bedingungen moderner Transformation ihre Wirkung verliert. Ausgehend von der ernüchternden Realität vieler Unternehmen zeigt es, dass Transformation selten an falschen Entscheidungen scheitert - sondern daran, dass richtige Entscheidungen im falschen Kontext wirkungslos bleiben. Mit analytischer Schärfe und klarer Praxisnähe entlarvt das Buch eine zentrale Illusion moderner Organisationen: den Glauben, komplexe Veränderung lasse sich durch immer mehr Steuerung kontrollieren. Stattdessen verschiebt es den Blick konsequent - von der Steuerung von Verhalten hin zur Gestaltung von Kontexten: Entscheidungslogiken, Anreizsysteme, Machtstrukturen und implizite Erwartungen. "Viel Führung. Wenig Wirkung." ist kein weiterer Ratgeber mit einfachen Lösungen. Es ist ein anspruchsvoller Orientierungsrahmen für Führungskräfte, die Verantwortung unter Unsicherheit tragen - und bereit sind, sich einer unbequemen Wahrheit zu stellen: Wirksame Führung beginnt dort, wo Steuerung an ihre Grenzen stößt. Zielgruppe Vorstände, Geschäftsführungen, obere Führungskräfte, Aufsichtsräte sowie Senior HR.

Vorteile<ul><li>Klarheit, warum Transformation trotz gutem Managements scheitert.</li><li>Fähigkeit, Übersteuerung von wirksamer Führung zu unterscheiden.</li><li>Neues Führungsverständnis als Gestaltung von Kontext statt Verhalten.</li><li>Mehr Sicherheit im Umgang mit Unsicherheit und Nicht-Steuerbarkeit.</li><li>Konkretere Entscheidungen, die tatsächlich Wirkung erzeugen.</li></ul> Zum Werk Warum kommen so viele Organisationen trotz intensiver Führung, klarer Strategien und ambitionierter Programme nicht wirklich voran? Warum wird immer mehr gesteuert - und doch immer weniger erreicht? Dieses Buch stellt die entscheidende Frage neu: Nicht, wie Führung noch besser werden kann, sondern warum sie unter den Bedingungen moderner Transformation ihre Wirkung verliert. Ausgehend von der ernüchternden Realität vieler Unternehmen zeigt es, dass Transformation selten an falschen Entscheidungen scheitert - sondern daran, dass richtige Entscheidungen im falschen Kontext wirkungslos bleiben. Mit analytischer Schärfe und klarer Praxisnähe entlarvt das Buch eine zentrale Illusion moderner Organisationen: den Glauben, komplexe Veränderung lasse sich durch immer mehr Steuerung kontrollieren. Stattdessen verschiebt es den Blick konsequent - von der Steuerung von Verhalten hin zur Gestaltung von Kontexten: Entscheidungslogiken, Anreizsysteme, Machtstrukturen und implizite Erwartungen. "Viel Führung. Wenig Wirkung." ist kein weiterer Ratgeber mit einfachen Lösungen. Es ist ein anspruchsvoller Orientierungsrahmen für Führungskräfte, die Verantwortung unter Unsicherheit tragen - und bereit sind, sich einer unbequemen Wahrheit zu stellen: Wirksame Führung beginnt dort, wo Steuerung an ihre Grenzen stößt. Zielgruppe Vorstände, Geschäftsführungen, obere Führungskräfte, Aufsichtsräte sowie Senior HR.

Warum Transformation scheitert - obwohl alle überzeugt sind, das Richtige zu tun

Viel Führung. Wenig Wirkung

Essential guidance for navigating the modern workplace and mastering the communication styles needed to advance at each stage of your career.

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

The Lightning-Fast Field Guide to the Bible offers a quick but thorough breakdown of each book of Scripture to help you discover 'must-know' facts--who, what, where, when, why--along with fresh takes on the personality of the author, the most shocking moment, 'stuff you can still look at' in archaeological sites across the Middle East, and more.

The Lightning-Fast Field Guide to the Bible offers a quick and smart breakdown of each book of Scripture to help you discover "must-know" facts--who, what, where, when, and why--along with fresh and surprising takes on questions you didn't even know to ask.You want to understand the Bible better, but you don't need a huge commentary with hard-to-understand words. The Lightning-Fast Field Guide to the Bible fills that gap by using concise, playful, and relatable language to tell you everything you want to know and more about the most influential document in history.With skill and humor, creator and host of The Ten Minute Bible Hour Matt Whitman helps you:<ul><li>Grasp key details about each book of the Bible in just minutes</li><li>Better understand and appreciate the overarching story of Scripture</li><li>Keep key information at your fingertips as you study the Bible</li><li>Discover that learning about Scripture can be fun, fast, and easy</li></ul>&nbsp;For each book of the Bible, this field guide covers essential facts--like original audience and historical context--as well as tidbits you likely never thought of, like the personality of the author, the most shocking moment, and "stuff you can still look at" in archaeological sites across the Middle East.Altogether, this compact companion and quick-reference guide brings the Bible alive and helps you explore God's Word in ways you never thought possible.

Your Compact Companion for Exploring the Best Book Ever

The Lightning-Fast Field Guide to the Bible

Liderando la transformación digital desde las personas

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