Inbetweeners

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"-professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.

• Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of "Inbetweeners"
• Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide
• Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors
• Presents a Translation Framework for effective communication and value delivery across organizational silos
• Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains

This title has been co-published with Professional Publishing Finland. T&F does not sell or distribute the print editions in Finland.