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Gaspar J: Introduction to Global
Business

Introduction to Global Business

Understanding the International Environment & Global Business Functions

Despite the recognized significance of projectification, the empirical quantification of its extent remains limited and methodologically diverse. By employing a systematic literature review (SLR) procedure, the study identifies the existing studies that focus on the quantitative measurement of projectification. This method-based review examines existing methods to measure projectification, critically analyses methodological approaches, and assesses their overall quality using the AXIS tool. The analysis reveals considerable variance in reporting, stratification criteria, sampling procedures, sample size and a gap in the handling of non-responses, highlighting the need for standardized measurement frameworks to enhance comparability, reliability, validity, and replicability. Moreover, the detailed analysis of Total Survey Error components with confidence intervals and sample representativeness reexamination indicated that projectification saturation might be more prevalent than previously claimed. We provide a new definition of projectification and propose a framework to improve the methodology of projectification measurement studies, including standardized reporting guidelines that aim to encourage similar measurements in other countries. More importantly, the book provides key takeaways for the business community by answering the fundamental questions: what to measure, how to collect the data and how to report those.

Review of Existing Measurements, Knowledge and Future Challenges

Projectification

Routledge Research in Strategic Management

Contemporary organizations operate in environments defined by systemic openness and deep interdependence across economic, technological, institutional and socio-political systems. This book introduces the concept of strategic exposure to explain how firms navigate these interconnected fields, where competitive advantage depends not on defending isolated positions, but on governing exposure and adapting to continuous change. This book offers three integrative frameworks: the Strategic Field Framework, the Strategy Parachute, and the Renewal Loop. It provides tools for diagnosing exposure, coordinating across boundaries, and renewing advantage. Grounded in executive interviews, case studies, and pedagogical experiments, it combines conceptual synthesis with real-world insights to explore how organizations manage interdependence, legitimacy pressures, and competitive erosion. Aimed at researchers, scholars and postgraduate students in strategic management, international business, and organization studies, it also offers valuable insights for reflective practitioners and policymakers working in globally interconnected industries. By reframing strategy for open systems, the book provides a fresh perspective on how organizations can thrive in an era of uncertainty and interdependence.

Competitive Advantage, Governance and Systemic Openness

Strategic Exposure

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

Quantum Technologies and Intelligent Decision-Making

Retail Strategy 5.0

Intelligent Management discusses the core principles of intelligent management, including AI-enabled decision-making, ethics in AI management, the impact of big data, and applications in various business areas such as crisis management, sustainability, and supply chain optimisation. Key chapters explore human-machine collaboration, ethical considerations in AI adoption, and leadership evolution in the era of intelligent management. Intelligent Management fill a critical gap in the literature by providing a structured approach to integrating intelligent technologies into management practices. By addressing real-world challenges and applications, they serves as a valuable resource for academics, practitioners, and students in management, technology, and business analytics. Emerald Studies in Neuro-Decision Making for Risk Analysis explores multidisciplinary subjects in depth, offering a thorough grasp of decision-making across many situations by combining ideas from economics, psychology, and neuroscience in the field of Behavioural Economics and Decision Science.

Ai, Data-Driven Decision Making, and Business Optimisation

Intelligent Management

The Leader's Playbook for Designing a Life of Impact, Meaning, and Legacy

Pretirement

How Workers and Their Union Won Against a Billionaire

The Cablevision War

Sooner or later, most successful people hit a wall. The energy that fueled your success starts to wear thin. The achievements that once felt meaningful no longer do. The path forward feels unclear. Meanwhile, the world around you is moving faster than ever. Something is changing--in you, around you, or both--and the strategies that once worked no longer produce the same results. In Unstuck, change leadership expert Vered Kogan and world-renowned executive coach Marshall Goldsmith explore why so many smart, capable people feel stuck and what it takes to break through. Drawing on decades of coaching high performers, they reveal that stuckness is not failure. More often, it points to your next level of growth. Blending behavioral science, leadership insight, practical tools, and deeply human stories, Unstuck helps readers recognize the hidden patterns driving stress, burnout, overthinking, perfectionism, and procrastination. You'll learn how to work with resistance instead of against it, regulate pressure before it hijacks your thinking, and create the internal conditions where real change can take hold. But this is about more than individual growth. It's also about helping teams and organizations break free from patterns that keep them trapped in outdated mindsets and ways of working. In an era of accelerating change, mounting complexity, and rising uncertainty, the leaders who thrive are those who can authentically influence others to grow and adapt under pressure. Unstuck offers a new playbook for navigating and leading change from the inside out, helping you build one of today's most valuable advantages: the ability to get unstuck and help others do the same.

Unstuck: Break Through What's Holding You Back and Create Results That Stick

The global economic edifice built after World War II is a source of unprecedented prosperity. It cannot function without open and predictable international trade, and the peaceful international relations that are its foundation. The rules that enable trade are under attack. Social divisions and great power rivalry have eroded the political support for open trade. The consequence is fragmentation of world trade, its separation into blocks that advance domestic producers or favored nations nearby. These blocs are themselves often pulled apart by competing agendas. The prospects are for vastly reduced economic efficiency and - most ominously - heightened geopolitical tensions. The questions about why this is happening, how economic fragmentation will evolve, and how to respond to it, are uppermost in the minds of policymakers and businesses across the world. These are the questions that Uri Dadush seeks to answer. Since the uncertainty cannot be dispelled, it must be better managed.

Geopolitics, Trade Blocks, and the Fragmentation of World Commerce

Ethics, Sustainability & Stakeholder Management

Business & Society

Pressure is inevitable. How you handle it determines everything.In this expanded hardcover edition of How to Untie a Balloon, former hostage negotiator and Conflictish(R) founder Ryan Dunlap delivers a practical framework for staying composed under pressure, resolving conflicts, and leading effectively when the stakes are high. With a new chapter and never-before-shared stories of real-world negotiation experience in life-or-death situations, Dunlap reveals how unchecked pressure distorts thinking, escalates conflict, and quietly sabotages relationships at work and at home.At the center of this practical guide is the F.I.R.S.T. Steps framework--Feelings, Interests, Relationships, Situation, and Toll--a clear, repeatable process for navigating difficult conversations with confidence and control. Whether you are leading a team, negotiating a deal, strengthening a partnership, or working through personal conflict, this framework equips you to break complex tension into manageable parts and move toward resolution.Through compelling real-life stories, sharp strategic insights, and actionable tools, the second edition will show you how to: <ul><li>Regulate emotion in the heat of conflict to preserve credibility and influence</li><li>Identify the deeper interests driving tension and move beyond surface disagreements</li><li>Prevent escalation and protect relationships under stress</li><li>Approach high-stakes conversations with clarity and structure</li><li>Transform pressure from a liability into a leadership advantage</li></ul>For professionals ready to take their leadership to the next level, How to Untie a Balloon, 2nd Edition, is a necessary resource for growing your leadership influence and developing the self-mastery to thrive under any pressure.

A Negotiator's Guide to Avoid Popping Under Pressure

How to Untie a Balloon

Introduction to Global Business

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