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Paul Itebiye

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

Lynn Matthay

Governance, Compliance und Kontrolle. Zusammenhänge und Herausforderungen in modernen Unternehmen

Carmen Laupp

Umwandlungen in der strategischen Unternehmensführung

Max Mayer

Strategischer Wandel bei der Gesundheits-und Medizintechnik AG

Richecarde Denis

Erfolgsstrategien für Dienstleistungsunternehmen am Beispiel von Kieser Training

Kundenbindung und Kündigungsprävention in der Fitnessbranche

Jayanth Vasu

AI-driven Technologies, Key Challenges and Implementation Barriers

Enhancing Efficiency and Resilience in Supply Chain Operations

 Anonymous

Der Einfluss der Feminisierung des Arztberufes auf Organisations- und Versorgungsformen im vertragsärztlichen Bereich. Eine Untersuchung zur Ermittlung genderspezifischer Trends

Feminisierung der Ärzteschaft

Fabian Schnabel

Change Management im Kontext eines Beratungsprojekts im Einzelhandel

Clinton-Peters Ogomezie

A Case Study Of Guaranty Trust Bank And The “Japa” Brain Drain Phenomenon

Crisis Management And Response. Developing Strategies For Managing Crises And Maintaining Stakeholder Confidence

Edsrafel Andales

Hewlett Packard's Remarkable Business Strategies

Marcel Fornoff

Geschäftsmodell für ein hybrides Gesundheitsstudio. Ganzheitlich, digital und nachhaltig

Seminar paper from the year 2024 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Stuttgart (Wirtschaftsinformatik), course: Leadership &amp; Corporate Diplomacy, language: English, abstract: Multinational tech corporations have seen a significant rise in their influence of global politics and economics in recent decades. Especially the five enterprises Google, Apple, Amazon, Meta, and Microsoft, also known as Big Tech or the Tech Giants, demonstrate an incremental impact on both the economy and politics. These companies increasingly operate as autonomous political actors, exerting influence not only over primary markets but also over political processes and international regulations. Their dominant position, based on technological innovations and a broad range of digital services, enables them to become indispensable actors in the global economy. In the context of the digital era, the Tech Companies shoulder increasing responsibility, particularly in relation to data protection, cybersecurity, and political stability. Simultaneously, the Big Tech exert control over vast amounts of data and critical digital infrastructures. 
This economic power enables them to establish global standards, shape regulatory frameworks and circumvent national borders. 

The Tech Giants exert a profound influence on global governance structures through various mechanisms. Beyond regulatory interventions, these companies are increasingly intensifying their lobbying activities and strengthening their diplomatic relations. While they ostensibly aim to advance societal interests on a global level, they frequently prioritize their own economic objectives. National governments are consequently confronted with a fragmented regulatory landscape, exacerbated by growing concerns of data control, privacy breach and the manipulation of political processes via social media platforms. The deficiency of international coordination and the inconsistent application of standards further complicate efforts to establish coherent and effective regulatory frameworks for the business practices of the Tech Giants. This raises critical questions among experts and policymakers about whether existing global governance mechanisms are adequate to regulate the influence of these corporations, or if novel approaches are required. The overarching goal remains to strike a balance between the activities of tech giants and the interests of the global community, safeguarding individual rights, security, and political stability

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

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