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Your Brand's Story

Runyan J: Your Brand's Story

Building Trust and Connections

This book summarizes the "rules of the service game" and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the "rules of the game" they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important "rules of the game" on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.Readers will gain practical knowledge for developing effective brand strategies through the book's unique combination of managerial, socio-cultural, and psychological perspectives. New features include chapter-opening concept summaries for quick reference, expanded coverage of brand equity models, and new sections on brand purpose and AI in branding. The addition of two in-depth global brand case studies allows readers to see the interconnections between different branding concepts in real-world applications, while updated content on brand activism and aesthetic strategies reflects current industry trends.This textbook is designed for undergraduate and postgraduate students studying brand management, marketing strategy, and consumer behaviour who already possess fundamental marketing knowledge. It is particularly suitable for courses in Strategic Brand Management, Branding, and Brand Design in higher education institutions.Supporting materials include PowerPoint slides with additional content and an updated document with links to sources and examples that can be used in classroom teaching.

An Interdisciplinary Approach to Marketing Successful Brands

Strategic Brand Management and Development

The Growth Strategy Your Competitors Can't Copy

Your Business Is Your Story

A practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends.From Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches.Each chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand's situation, a step-by-step decision matrix, and a branding implementation roadmap.Marketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.

How Gen Z Is Transforming Marketing as We Know It

Branding Without Permission

The average independent restaurant in the United States squeaks by with single-digit profit margins, while the larger groups and chains enjoy much healthier returns. So, what if someone could teach these smaller owners and operators how to prop up the same systems the big brands use? What if someone could show them how to generate consistent, predictable 20% profits? It would be life-changing. In this book, Chip Klose leverages an MBA in food marketing, plus his twenty-five years of operational experience, to pass on all that he has learned to help restaurant owners everywhere make the kind of money they deserve. Inside these pages, you'll find dozens of playbooks that can be put into practice immediately. Implementing just a few of these will make a meaningful difference in the bottom line. This book is for anyone who looks out at a busy dining room and can't understand why they're still not making money. The secret to success can be found in the pages that follow.

The Restaurant Profit Playbook: A Comprehensive Guide to Building a Successful Business That Scales

The Proven One-Page Messaging Plan for Attracting Customers and Closing Sales

The Storybrand Your Business Field Guide

Loose Leaf for M: Advertising: 2027 Release

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Learn how to think and act like a marketer in today's dynamic, technology-driven business environment with Ferrell, Hartline, and Hochstein's "Marketing Strategy," 9th Edition. This edition helps you develop customer-focused marketing strategies and successful marketing plans with a reader-friendly approach that connects concepts to real-world business decisions. Updated content explores how AI, analytics, automation, digital platforms, and evolving consumer behaviors are transforming marketing strategy. Explore generative AI, predictive analytics, content marketing, dynamic pricing, customer decision journeys, brand loyalty, and data ethics. Real-world examples show how organizations compete in changing markets -- helping you learn how to analyze opportunities, understand customer needs, develop effective strategies, and implement marketing plans that create value.

Marketing Strategy

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Routledge Studies in Marketing

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach.Spanning the development of AI-powered personalization, predictive analytics, chatbots, and virtual assistants, this book demonstrates how companies can leverage these technologies to create brighter, quicker, and more people-focused customer experiences. In addition to the opportunities, it also examines ethical issues, implementation difficulties, and the skills necessary to be ready for an AI-driven future. Contributors explain not only what AI can do but also demonstrates how organizations across various industries are leveraging AI to boost engagement, loyalty, and efficiency. With case studies, practical frameworks, and forward-looking analysis, the book will be useful in providing actionable takeaways for the fast-changing world of customer experience.This book will be of interest to scholars of digital marketing and consumer research. It will also be of interest to practitioners and MBA students.

Strategies for Human-Centric and Intelligent Engagement

Artificial Intelligence and Customer Experience

Attention First

Your Brand's Story

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