Virtual Engagement

<p><b><i>Virtual Engagement</i> presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.</b> Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.</p><p>Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. </p>