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This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

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Artificial Intelligence (R0)

Anders Hjalmarsson

Gustaf Juell-Skielse

Paul Johannesson

Open Digital Innovation

A Contest Driven Approach

&lt;p&gt;Introduction.- Open Innovation.- Open Digital Innovation Contest.- Organising Open Digital Innovation Contests.- Set Contest Goals.- Engage Contest Stakeholders.- Design Contest.-Develop Contest Platform.- Motivate Developers.- Manage Contest Operations.- Evaluate Contest Contributions.- Develop Strategy.- Manage Innovation Barriers.- Design Business Model.- Monitor Contest.&lt;/p&gt;

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Radical Pessimist

Employment, Hours, and Earnings

A special edition to the Handbook of U.S. Labor Statistics: Employment, Earnings, Prices, Productivity, and Other Labor Data, this reference is a consolidated wealth of employment information, providing monthly and annual data on hours worked and earnings made by industry, including figures and summary information spanning several years. These data are presented for states and the 75 largest metropolitan statistical areas (MSAs). This edition features: · Nearly 300 tables with data on employment for each state, the District of Columbia, and the nation's seventy-five largest MSAs · Detailed, non-seasonally adjusted industry data organized by month and year · Hours and earnings data for each state by industry · An introduction for each state and the District of Columbia that denotes salient data and noteworthy trends, including changes in population and the civilian labor force, industry increases and declines, employment and unemployment statistics, and a chart detailing employment percentages by industry · Ranking of the seventy-five largest MSAs, including census population estimates, unemployment rates, and the percent change in total nonfarm employment · Concise technical notes that explain pertinent facts about the data, including sources, definitions, and significant changes, with references for further guidance · A comprehensive appendix that details the geographical components of the seventy-five largest MSAs The employment, hours, and earnings data in this publication provide a detailed and timely picture of the fifty states, the District of Columbia, and the nation's seventy-five largest MSAs. These data can be used to analyze key factors affecting state and local economies and to compare national cyclical trends to local-level economic activity.

States and Areas

Employment, Hours, and Earnings 2026

Contributions to Management Science

The traditional product lifecycle is rapidly losing its explanatory power in today's industrial landscape. Competitive advantage is no longer created primarily at the point of sale but is continuously generated throughout the entire lifecycle through the intelligent integration of products, services, data, and adaptive business models.This book introduces Lifecycle Value Management as a novel paradigm for engineering, managing, and expanding value across multiple product lifecycles. It argues that industrial systems should no longer be regarded as linearly ageing assets but as dynamic, reconfigurable value systems whose performance, functionality, and economic potential can be continuously enhanced, regenerated, and reinvented. Inspired by the Turritopsis paradigm—the extraordinary biological ability to restart a lifecycle under specific conditions—the book develops a fundamentally new perspective on industrial value creation. It demonstrates how data-driven diagnostics, intelligent services, continuous feedback, digital twins, and targeted reconfiguration enable technical systems to transition repeatedly into new value-generating states instead of following an inevitable path of decline. At the heart of the book is the Lifecycle Value Architecture (LVA), complemented by an integrated operating model structured around the dimensions of Strategy, Data, Performance, and Resilience. Together, these frameworks provide managers, engineers, and researchers with a systematic approach for transforming conventional manufacturing businesses into adaptive, service-oriented, and data-driven value ecosystems. The book combines rigorous scientific foundations with numerous industrial case studies and practical management frameworks. Rather than treating lifecycle management as a maintenance discipline, it establishes it as a strategic capability for creating sustainable competitive advantage, increasing customer value, and unlocking new sources of long-term profitability.Written for researchers, graduate students, engineers, executives, and decision-makers, this book provides both the conceptual foundation and practical guidance required to rethink industrial systems as continuously evolving value systems and to shape the future of industrial value creation.

From Products to Value Ecosystems

Life Cycle Value Management

Build and grow a successful fashion brand in a fast-changing global industry. Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage. Drawing on Alison Lowe's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. This textbook includes: - An applied approach enabling students to connect theory with practice - Practical frameworks for fashion brand development and growth - Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose - Learning objectives, key terms and review questions to support structured study - Activities to develop critical and applied skills in fashion branding and entrepreneurship &gt;Whether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.

Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management

How the financialization of healthcare has eroded the quality of care, driven up prices, and worsened health inequalities Financial actors and healthcare leaders increasingly view healthcare organizations as financial assets to be bought, sold, and managed for maximum profit, regardless of the effects on patient care. Healthcare in the Age of Finance Capital reveals how the federal government enables financial opportunism in healthcare and offers bold ideas for overhauling a failed system. Rosemary Batt and Eileen Appelbaum provide a unique analysis of the financialization of healthcare, a process in which a growing proportion of the healthcare economy is owned and controlled by the financial sector. Healthcare organizations increasingly depend on financial machinations and the earnings derived from them rather than revenue generated from patient care. The extent to which financial calculations overshadow the healthcare mission depends importantly on institutional legacies, reimbursement rules, and the failure of regulatory oversight. Batt and Appelbaum show how differences in regulations and financing rules shape whether financial actors can penetrate distinct healthcare segments—from hospitals, nursing homes, and ambulatory care to physician specialties, home health, hospice, and autism services. Nonprofit healthcare is not immune from this financial logic. Evidence based, accessible, and informed by real-world examples, Healthcare in the Age of Finance Capital sheds critical light on how financial deregulation coupled with the relaxation of health, tax, anti-trust, and labor laws have allowed financially driven actors to exploit public funds for private gain at the expense of healthcare organizations, patients, communities, labor, and taxpayers.

Public Funds for Private Gain

Healthcare in the Age of Finance Capital

How to Think Differently about Thinking Differently

Smart Contrarians

Big-company systems, small-business budget.AI and automation have just put the kind of systems that once needed a corporate budget within reach of a five-person firm. For the first time, a small business can build them affordably. But affordable systems are only the start. What they really buy you is your time back, and a business that finally runs without you.Most small business owners are the engine their business runs on. Remarkable Business Systems shows you how to stop being the bottleneck, using the BUILD method, a five-step path to systems that fit how you really work and that your people will actually use. Whether you are a micro-business owner who wants their time back or you are heading up a growing team, this is the plain-English, step-by-step way to do it.Includes: <ul> <li> Ready-to-use AI prompts in every chapter </li> <li> Real small-business case studies </li> <li> The 90-Day Planner, a free interactive companion tool to track your progress and momentum week by week. </li> </ul>Richard Mawer is the founder of Ignite Growth and Leadnamic Systems, and the author of Remarkable Business Growth. He helps small business owners build systems that grow the business and give them their time back.

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Dieses internationale Standardwerk, das erstmals auf Deutsch verfügbar ist, bietet einen umfassenden, praxisnahen und wissenschaftlich fundierten Einstieg in das Dienstleistungsmarketing. Leserinnen und Leser lernen dabei zentrale Konzepte wie die 7 Ps des Service-Marketings, die Service-Profit-Chain, die vier Verarbeitungskategorien von Services, das Drei-Phasen-Modell des Dienstleistungskonsums sowie die Besonderheiten von Intangibilität, Heterogenität und Inseparabilität kennen. Das Buch zeigt, wie Dienstleistungen entwickelt, kommuniziert und digital transformiert werden – von KI und Robotik bis hin zur Plattformökonomie und Self-Service-Technologien.Anhand vieler realer Praxisbeispiele aus dem deutschsprachigen Raum und der ganzen Welt – von Mobilitätsanbietern über das Gesundheitswesen bis hin zu Banken, Hochschulen und der Gastronomie – wird veranschaulicht, wie Service Design, Technologie, strategisches Marketing und kundenorientierte Prozesse ineinandergreifen. Zusätzliche Inhalte zu den Praxisbeispielen sind auf Kapitelebene unter Spinger Nature Link online verfügbar.Ein unverzichtbares Werk für alle, die Dienstleistungen verstehen, gestalten und erfolgreich vermarkten wollen – fundiert, modern und anwendungsorientiert.Aus dem Inhalt<ul><li>Einführung in das Service Marketing</li><li>Konsumentenverhalten in einem Service Kontext</li><li>Positionierung von Services auf Wettbewerbsmärkten</li><li>Entwicklung von Serviceprodukten und -marken</li><li>Vertrieb von Dienstleistungen über physische und elektronische Kanäle</li><li>Festsetzung der Preise und Umsetzung der Einnahmenverwaltung</li></ul>Die AutorInnenJochen Wirtz
 ist Professor für Marketing an der National University of Singapore (NUS) und internationaler Mitarbeiter des Service Research Center an der Universität Karlstad, Schweden. Dr. Wirtz hat an der London Business School im Dienstleistungsmarketing promoviert und ist seit mehr als 25 Jahren im Dienstleistungsbereich tätig.
 Stefanie Paluch
 ist seit 2014 Professorin für Dienstleistungs- und Technologiemarketing und&nbsp;Mitglied des Vorstands des Center für Lehr- und Lernservices der RWTH Aachen University.
 
 &nbsp;

Menschen – Technologien – Strategien

Services Marketing

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

The New Venture Coursebook

Synthesis Lectures on Technology Management & Entrepreneurship

The Path of Innovation

From Water-Powered Textiles to Lithography Machines

Open Digital Innovation

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