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Value First, Then Price
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Value First, Then Price

Building Value-Based Pricing Strategies
Livre (relié)env. 250.00 CHF
livrable dans env. 10-20 jours

Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

décembre 2021, env. 272 pages, Anglais
Bloomsbury Academic
978-1-03-201219-3

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