Value First, Then Price
Building Value-Based Pricing Strategies
Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
Dezember 2021, ca. 272 Seiten, Englisch
Bloomsbury Academic
978-1-03-201219-3
Bloomsbury Academic
978-1-03-201219-3