Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
février 2023, env. 296 pages, Tourism, Hospitality & Event Management, Anglais
Springer
978-3-030-89234-0
Springer
978-3-030-89234-0

