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Tourism Entrepreneurship in Portugal and Spain
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Tourism Entrepreneurship in Portugal and Spain

Competitive Landscapes and Innovative Business Models
Buch (broschiert)ca. 168.00 CHF
lieferbar in ca. 5 Arbeitstagen

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Februar 2023, ca. 296 Seiten, Tourism, Hospitality & Event Management, Englisch
Springer
978-3-030-89234-0

Weitere Titel der Reihe: Tourism, Hospitality & Event Management

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Consumer Brand Relationships in Tourism
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Consumer Brand Relationships in Tourism
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