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Gerber L: The Power of Story

The Power of Story

Connect With Purpose, Unlock Your Influence

'The best book on "story" that I have ever read' Jimmy McGovern 'A masterpiece . . . genius - funny and wise and occasionally profound' Billy Ivory A masterclass in telling stories - and how they shape our world - from the internationally renowned narrative expert To command narrative is to control a sometimes frightening power. What is it that turbocharges some tales, and how is it possible to harness that potency? John Yorke has revolutionised our understanding of story structure. In this new book he delves deeper - into how to put that structure to work in the world. Trip to the Moon takes us on a journey not just through drama and fiction but through politics, religion and non-western narrative, to seek out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales - and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too. Revealing the artful symmetry and underlying principles that connect Summer beach reads to Classical Chinese poetry, superhero flicks to Russian arthouse, and classical rhetoric to state propaganda, Yorke makes dazzling connections that show how stories have the power to transfigure the chaos of our existence into a new equilibrium, and make the world anew.

Understanding the True Power Of Story

Trip to the Moon

Learn how to write stories with Patricia Forde and some of the best middle-grade children's authors. In this fun and practical illustrated guide, young writers can learn from some of Ireland's most beloved authors, including Eoin Colfer (Artemis Fowl), Catherine Doyle (Twin Crowns), Pádraig Kenny (Stitch) and Derek Landy (Skulduggery Pleasant), and discover how to: <ul> <li>Find inspiration to start your story</li> <li>Craft and develop twisty plots</li> <li>Create brilliant characters</li> <li>Build spectacular new worlds</li> </ul> Also includes imaginative exercises, accessible explanations of writing terms and engaging illustrations by beloved Irish artist Mary Murphy.

A Children’s Guide to Writing Stories

Making It Up as You Go Along

They say, where the waves beat the caves on the beach,you might spot a den, hidden far out of reach... Everyone's heard of the Grizzlygrim. They say it has terrifying talons and fiendish fangs. They say it likes to eat children up in one giant bite. But when, one fateful night, a child finally meets the Grizzlygrim, they realise that not everything is as it seems... An epic tale with an unexpected ending from incredible picture-talent Rachel Morrisroe, with gorgeously detailed illustrations from Richard Merritt. More stories from Rachel Morrisroe and Richard Merritt: The Robin Who Stole Christmas

The Tale of the Grizzlygrim

You Have Something Worth Saying. Make Sure People Hear It.
Great speakers don't just deliver information. They capture attention, keep people engaged, and move them to think, decide, or act.
Command the Room gives you practical, proven techniques to do exactly that.

Written for business leaders, professional speakers, trainers, and anyone who wants to communicate with greater impact, this book shows you how to grab attention from the start, structure a message people remember, use stories and humor effectively, read and adapt to your audience, handle the unexpected, and finish with a call to action that gets results.

Whether you're presenting to your leadership team, speaking at a conference, leading a meeting, training employees, or stepping onto a stage, you'll learn techniques you can put to work immediately.

You don't need to become someone else to become a better speaker. You need the right tools and the confidence to use them.

Whether you're already an experienced speaker or simply want to communicate more effectively, Command the Room will help you take the next step.
Capture the room. Keep it. Turn attention into action.

How Great Speakers Capture Attention, Build Trust, and Inspire Action

Command the Room

Burnout can’t be solved with just perks or stress-reduction workshops. It's solved by changing how leaders engage their teams—a practical shift that requires no new resources. Grounded in peer-reviewed research, Relational Energy shows leaders how small changes in everyday workplace conversations can spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholar Amy Young, with Kim Cameron, reveals how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on interviews with energizing leaders and weaving in supporting peer-reviewed research, Young unlocks the secrets to thriving amid uncertainty and disruption due to AI automation, fragile labor markets, cultural divisiveness, and relentless workplace demands. Through vivid real-world examples, you'll discover how energizing leaders sustain their own vitality while lifting their teams at the same time, simply by rethinking how they approach everyday conversations. You'll learn how to turn those ordinary interactions into extraordinary ones, providing a practical, no-cost antidote to workplace stress and burnout. In this book, you will learn <ul><li>how relational energy promotes workplace well-being and performance, creating the foundation for sustainable organizational success;</li><li>strategies energizing leaders use to maintain their own energy levels while navigating the same modern workplace pressures that impact their teams;</li><li>how to have workplace conversations that generate healthy perceptions of challenge and stress and reduce burnout while building resilience and team solidarity;</li><li>specific language choices (wording, pronoun selection, questions, and declarative statements) that empower employees, elevate teams, and drive productivity; and</li><li>how to acknowledge hard realities while building genuine hope and resilience, avoiding toxic positivity that saps energy.</li></ul> Practical, research driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

Man liest es, und es bleibt hängen: 6 Prinzipien, die entscheiden, woran wir uns erinnern - und was das für Werbung und Pressearbeit bedeutet
 
 Ein Gerücht braucht keine Werbeagentur. Ein Märchen keinen Marketingplan. Und eine Verschwörungstheorie keinen Algorithmus. Trotzdem verbreiten sie sich schneller als jede Kampagne, während Millionen Euro schwere Werbespots am nächsten Tag schon wieder vergessen sind.
 
 Warum ist das so? Chip und Dan Heath haben jahrelang untersucht, warum manche Ideen kleben bleiben - und die meisten nicht. Ihr Ergebnis: 6 Prinzipien, die entscheiden, ob eine Botschaft im Kopf bleibt oder sofort wieder verschwindet:
 
<ul>
 <li>Einfachheit: den Kern finden, nicht alles sagen</li>
 <li>Überraschung: Mit Erwartungen brechen, um Aufmerksamkeit zu erlangen</li>
 <li>Konkretheit: Bilder statt Abstraktionen</li>
 <li>Glaubwürdigkeit: Beweise, die man fühlt, statt nur liest</li>
 <li>Emotionen: den Verstand und das Herz ansprechen</li>
 <li>Geschichten: Handlung statt Behauptung</li>
</ul>Anhand realer Reden, Anzeigen und Texte zeigen beide Autoren gnadenlos, woran gute Kommunikation meist scheitert, und machen daraus konkrete, sofort anwendbare Verbesserungen.
 
 Die Autoren wissen, wovon sie sprechen: Chip Heath lehrt an der Stanford Graduate School of Business, sein Bruder Dan war an der Harvard Business School tätig. Ihre Kunden? Nike, Microsoft, die US Navy - Organisationen, die es sich nicht leisten können, überhört zu werden.

Was bleibt: Wie die richtige Story Ihre Werbung unwiderstehlich macht

Made to Stick

This Just In: You Don't Need Spin to Make Headlines
In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional-it's essential.
Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It's about pitching stories that stick and turning every interview into an opportunity.
Whether you're the spokesperson or the strategist, this book delivers the tools to rise above the noise-and stay there.

Media Relations Without the Spin

Newsworthy

Master the Art of Story SellingSuccess demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable. Storytelling is not just an art—it’s a science rooted in brain chemistry.Story Selling explores how to activate the six key brain chemicals—Adrenaline, Endorphins, Dopamine, Serotonin, Oxytocin, and Cortisol—through strategic storytelling. Drawing from decades of research and speaking experience, Dan Clark reveals how to discover, structure, and deliver stories that resonate deeply and move people to action.More than a guide to public speaking, Story Selling is a blueprint for influence. Whether closing deals, inspiring teams, or building trust, the right story, told well, becomes a leader’s most powerful tool.Story Selling transforms speakers into storytellers—and storytellers into unforgettable leaders.

How to 5x Your Value, 10x Your Influence, and Turn Your Words Into Wealth

Story Selling

'I loved it' KIT DE WAAL, author of The Best of Everything'Generous, intelligent, full of wisdom and insight' LILY DUNN, author of Sins of My Father*A transformative guide to creative writing and the power of paying attention.The way we use language to tell stories reveals a lot about who we are and what matters to us. In Between the Lines, Julia Bell draws on almost thirty years of teaching to take us inside the writing workshop, where students from all over the world meet to share and discuss their work. She finds that in this space a kind of alchemy occurs, where&nbsp;paying real attention to one another and what we have to say - the ultimate challenge in our atomised, 'always-on' society - becomes a profound emotional education.&nbsp;Weaving philosophy, psychology and politics together with stories from the workshop, and featuring wise, practical advice on how to go about writing, this generous and thought-provoking book is about the transformative practice of noticing and slowing down. It shows how bad writing teaches us good things, how creativity helps us to see and be seen, and how reading and writing together fosters connection, tolerance, more expansive ways of thinking, richer access to language, new perspectives - and a better understanding of ourselves and others.*'What&nbsp;appears to be a guide to creative writing is actually a brilliant manual for how to exist in groups, to handle painful material, to grow together. Could anything be more necessary or inspiring?' Olivia Laing, author of The Garden Against Time

Life Lessons from the Creative Writing Workshop

Between the Lines

Lost Soul Series

Book Two in the LOST SOULS series of a young man with special powers to connect the living with the afterlife. For fans of BEFORE THE COFFEE GETS COLD and LONELY CASTLE IN THE MIRROR ____The much-anticipated follow-up novel to Lost Souls Meet Under a Full Moon picks up seven years later with go-between Ayumi, a young man caught between the demands of everyday life and his extraordinary gift: reuniting the living with the dead.Ayumi has a rare and mysterious ability, inherited from his grandmother. During a full moon and guided by strict rules, he arranges meetings between souls who have passed and those they left behind. However, after years in this role, Ayumi begins to question its meaning and the impact it has had on his life. As he juggles his supernatural calling with his full-time job as a toy designer in Tokyo, Ayumi quietly wonders if he will ever find the peace he so often helps others attain. Meanwhile, he assists five individuals, including: a rising film star who seeks closure with the father who abandoned him; a passionate amateur historian longing to meet a forgotten 16th-century warlord; and a former cook whose repeated requests to visit an upper-class woman in the afterlife have been denied-but who refuses to give up on love.Luminous, magical, and deeply heartwarming, How to Hold Someone in Your Heart is an unforgettable novel from bestselling storyteller Mizuki Tsujimura and a profound meditation on living without regret, embracing the unexpected, and cherishing the fleeting moments we're given.Readers adore it: 'Warms your heart' ***** 'I can't express how good this is. Made me feel the weight of human life' ***** 'The relationship with the dead, the messengers, the clients, and the existence of fate - it all felt so intimate to me' ***** 'As good as the first book' *****

How to Hold Someone in your Heart

Wie Persönlichkeit, Klarheit und Präsenz überzeugen

Energie der Wirkung

Short, sometimes sweet and often strange, here are seven great stories by some of the best writers from around the world...Anne Enright Yoko Ogawa David Szalay Nadifa Mohamed Andrey Kurkov Yael van der Wouden and Roddy DoyleThe Booker Prizes celebrate the world's best fiction. In this book, Roddy Doyle, who won in 1993, has chosen a range of brilliant stories written by other winners and nominees. Discover short stories that give us whole worlds.A Quick Read for 2026

Stories by Booker Prize Writers Chosen by Roddy Doyle

All Around the World

The Power of Story

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