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Knight K: The Power of Positive Events

The Power of Positive Events

Successful and stylish wherever you go

How to Meet, Host & Dress

&lt;div&gt;&lt;div&gt;Dieses Workbook liefert Anregungen und konkrete Empfehlungen, wie interaktive Veranstaltungen in Kombination aus Onsite- und Online-Events mit synchronen und asynchronen Aktivitäten gelingen können. Die Beiträge schildern echte Praxiserfahrungen mit Fallbeispielen aus unterschiedlichen Branchen und gesellschaftlichen Bereichen. Es geht um verschiedene Zielgruppen, Anlässe, Ziele und Rahmendaten. Der Ablauf und die Methoden sowie die Technik sind an die entsprechenden Parameter angepasst.&amp;nbsp;&lt;/div&gt;&lt;div&gt;In diesem Workbook werden Best Cases vorgestellt, die bei der eigenen Konzepterstellung helfen. Alle Beiträge versprechen eine Antwort auf die Fragen: Wie kann man Veranstaltungen gestalten, die etwas bewegen? Wo fand Berührung im Sinne einer bewegenden Kommunikation statt? Wie ist das gelungen? Was hat dazu beigetragen? Welche Tipps helfen bei der Umsetzung?&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Aus dem Inhalt&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;Wie Sie in Ihren Veranstaltungen Überraschung und Neugier, Begeisterung und Leidenschaft wecken können&amp;nbsp;&lt;/li&gt;&lt;li&gt;Mit Beispielen aus Unternehmen, Städten, der Veranstaltungswirtschaft, der Lehre und der Partizipationsbranche&lt;/li&gt;&lt;li&gt;Unterschiedliche Anlässe: Teamentwicklung, Transformationsprozesse, Partizipation, Corporate Events, Recruiting und mehr&lt;/li&gt;&lt;li&gt;Technische und organisatorische Aspekte&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;

Wolfgang Himmel

Stefan Luppold

Konzepte für kombinierte Online- und Onsite-Events

Workbook berührende, hybride Veranstaltungen

NATIONAL BESTSELLER "A long overdue and urgent manifesto.” —Seth Godin "Hosts of all kinds, this is a must-read!" —Chris Anderson, owner and curator of TED An exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive—which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings—conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp—and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue—and how you host and attend them.

How We Meet and Why It Matters

The Art of Gathering

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Decision Making Around the Globe

Sports Business Management

This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory.



Organised in four parts, this book examines how events tourism is designed, planned and delivered. The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field. The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepreneurship. The third part focuses on meetings and challenges in the conference industry after disasters, the economic impact and other dilemmas of mega-events, and city and destination concerns. The fourth and final part provides a peek into the future of events tourism vis-à-vis reshaping cities, music festivals and critical dilemmas of the 21st century.



With an international appeal because of cross-national contributions, this book will interest events and tourism practitioners, academics, students, researchers, policymakers, and business and investment sector professionals across the globe.

Critical Insights and Contemporary Perspectives

Events Tourism

This open access book explores the use of technologies for urban safety and security. Rather than focusing on the technologies themselves, it provides and in-depth analysis of the complex urban transformations linked to the increasing integration of technical systems in the built environment. Interdisciplinary contributions explain how technologies can improve urban safety, whilst offering a broader discussion relative to urban, socio-economic and political factors. Against simplistic techno-solutionist ideas, the authors illustrate the role of technology as means to an end and show how technologies can widen our understanding of safety and security. Readers are introduced to issues relative to the practical implementation, development, and testing of urban technologies via numerous case studies from cities around the world.

Interdisciplinary Perspectives

Smart Urban Safety and Security

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

How to create transformational events

The Chief Event Officer’s Playbook

Transdisziplinäre Popkulturstudien

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Dominik Nösner

Sponsorship Culture in the German University Popular Music Festival Market

The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. 
 
Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region's sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society.

A Case Study Analysis

Sport Management in the Middle East

Tourism, Hospitality & Event Management

Wine tourism stands at a decisive crossroads. Confronted with climatic constraints, digital transformation, evolving visitor expectations, and heightened social responsibility, the sector occupies a strategic position within broader sustainability and resilience agendas.
This book offers a comprehensive, multidisciplinary examination of these transitions. Drawing on recent theoretical advances and empirical studies from diverse wine regions worldwide, it highlights pathways shaping the future of wine tourism. Addressing environmental adaptation, business model innovation, entrepreneurship, digital and phygital experience design, accessibility, destination governance, and cultural mediation, the chapters reveal a shift from product-oriented logics to the co-creation of meaningful, inclusive, and transformative experiences. Wine tourism emerges as a dynamic ecosystem that generates sustainable value.
Intended for professionals and scholars in wine, tourism, marketing, communication, management, information technology, and education, this volume combines analytical depth with strategic insight. It invites readers to reimagine wine tourism as both a laboratory for innovation and a lever for sustainable territorial development—capable of addressing the ecological, economic, and societal challenges of the twenty-first century.

Pathways of Innovation, Inclusion, and Territorial Resilience from Around the World

Trends for a Sustainable and Resilient Wine Tourism Industry

Make events the most powerful marketing tool you have

In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events.

Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You'll learn how to create elevated experiences in any format that drive strategic business goals, including:
* How to measure event success with surveys, data, analytics, and key KPIs
* How to integrate events into a strategic, end-to-end marketing plan
* How to collect, analyze, and funnel event data to other teams to drive business growth
* What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events

Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's "RoE"--or Return on Event--with measurable increases in sales.

Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

Event Success

Master's Thesis from the year 2012 in the subject Business economics - Miscellaneous, grade: 1,5, Leeds Metropolitan University (Carnegie Faculty), course: International Events Management, language: English, abstract: In the events industry, post-event evaluation is becoming more and more recognised as a respected management tool for measuring success and a utensil for specifying whether objectives are accomplished. Yet, publications by academics and scholars have mostly overlooked the area which investigates the approaches organisers take for evaluating their events. To address this research gap, this study examines the evaluation approaches taken by student night organisers within the city of Leeds. 
Student nights are defined as events taking place during late-night hours, being part of the night-time economy, which is a unique, unrepeatable and spatio-temporally restricted happening that specifically targets the student market of a city. The paper outlines that this is a relevant market segment for event organisers due to its size.
With an internet content analysis and an online questionnaire, student night organisers¿ opinions on evaluation and their approaches to assess success were investigated.
With the empirical research, the dissertation shows that post-event evaluation theories, specifically goal-attainment models, are put partially into practice within the night-time economy. However, student night organisers in the city of Leeds do not take advantage of the full potential offered by the utilisation of summative event evaluation due to inconsistencies within the evaluation processes and frequencies. Further, the study identifies that organisations in the night-time economy measure success and assess performance when organising student nights mostly via economic objectives such as profit, cost and attendee numbers.

Student Nights in Leeds

The Utilisation of Summative Event Evaluation by Organisers

The Power of Positive Events

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