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Catalogue complet

Knight K: The Power of Positive Events

The Power of Positive Events

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

How to create transformational events

The Chief Event Officer’s Playbook

This open access book explores the use of technologies for urban safety and security. Rather than focusing on the technologies themselves, it provides and in-depth analysis of the complex urban transformations linked to the increasing integration of technical systems in the built environment. Interdisciplinary contributions explain how technologies can improve urban safety, whilst offering a broader discussion relative to urban, socio-economic and political factors. Against simplistic techno-solutionist ideas, the authors illustrate the role of technology as means to an end and show how technologies can widen our understanding of safety and security. Readers are introduced to issues relative to the practical implementation, development, and testing of urban technologies via numerous case studies from cities around the world.

This&nbsp;open access book&nbsp;explores the use of technologies for urban safety and security. Rather than focusing on the technologies themselves, it provides and in-depth analysis of the complex urban transformations linked to the increasing integration of technical systems in the built environment. Interdisciplinary contributions explain how technologies can improve urban safety, whilst offering a broader discussion relative to urban, socio-economic and political factors. Against simplistic techno-solutionist ideas, the authors illustrate the role of technology as means to an end and show how technologies can widen our understanding of safety and security. Readers are introduced to issues relative to the practical implementation, development, and testing of urban technologies via numerous case studies from cities around the world.

Interdisciplinary Perspectives

Smart Urban Safety and Security

Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global interconnectedness, Introduction to Hospitality and Tourism prepares undergraduate Tourism and Hospitality students to navigate these changes in their future careers by providing a solid foundation in core principles while highlighting the importance of embracing innovation. This textbook offers a practical overview of the key facets of the hospitality, tourism and events industry, with: 
- Food and beverage, lodging, tourism, events, entertainment and recreation, wellness and health, and managed services
- Service excellence, marketing, human resources, finance, risk management, operations, and infrastructure
- Real-world examples and insights spanning global brands and niche sectors-from Walt Disney World, Marriott, and Compass Group to NetJets, Cleveland Clinic, and Red Rocks Amphitheatre Introduction to Hospitality and Tourism includes in-text learning features such as scenario-based exercises and reflective questions to help students apply hospitality and tourism industry theory to practice. Online resources include PowerPoint lecturer slides, blog posts and videos featuring practitioners, and additional exercises and reflective questions.

A Contemporary Approach

Introduction to Hospitality and Tourism Management

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Decision Making Around the Globe

Sports Business Management

Die systematische und wissenschaftliche Beschäftigung mit der Veranstaltungswirtschaft und dem Veranstaltungsmanagement hat sich in den vergangenen Jahren (nicht nur) in Bachelor- und Masterstudiengängen an deutschen Hochschulen und Universitäten zunehmend professionalisiert und differenziert. Die Erträge eigenständiger Forschung sind vermehrt erkennbar und zugänglich geworden. Die Literaturlage mit Blick auf Lehrbücher für das Fach zeigt sich inzwischen facettenreich und tiefgründig. Handbücher erscheinen und fassen den Entwicklungsstand einer mehr und mehr als eigenständig erkennbaren Disziplin Veranstaltungsmanagement insgesamt oder für einzelne Teilbereiche zusammen. Sie geben Zeugnis von einer zunehmenden Reife der akademischen Disziplin. Das nunmehr dritte Event Education Symposium an der Hochschule Hannover zog Bilanz und erörterte Themen, Theorien und Methoden des Veranstaltungsmanagements in seiner ganzen Breite. Mit welchen Themen oder Erkenntnisgegenständen beschäftigt sich das Veranstaltungsmanagement in Forsche und Lehre? Welche Theorien werden verwandt, um Veranstaltungswirtschaft zu erklären und wie werden sie im Studium erarbeitet? Welche Methoden finden bei der Erforschung von relevanten Sachverhalten in Bezug auf die Veranstaltungswirtschaft besondere Berücksichtigung? Diese und weitere Fragen sind Gegenstand des vorliegenden Werks, zu dem renommierte Autorinnen und Autoren der Disziplin Veranstaltungsmanagement beigetragen haben.Die Herausgeber*innenProf. Dr. Isabelle Thilo
 &nbsp;ist Professorin im Studiengang Veranstaltungsmanagement der Hochschule Hannover. Ihre Lehrgebiete umfassen die Bereiche Veranstaltungskonzeption, Tourismus- und Eventmanagement, Marketing und Unternehmensführung.
 Prof. Dr. Gernot Gehrke
 &nbsp;ist Professor für Management und Marketing in der Veranstaltungswirtschaft an der Hochschule Hannover. Im Studiengang Veranstaltungsmanagement lehrt er u.a. in den Themenbereichen Messen und Kongresse sowie Event-Märkte und Eventmarketing.

Die systematische und wissenschaftliche Beschäftigung mit der Veranstaltungswirtschaft und dem Veranstaltungsmanagement hat sich in den vergangenen Jahren (nicht nur) in Bachelor- und Masterstudiengängen an deutschen Hochschulen und Universitäten zunehmend professionalisiert und differenziert. Die Erträge eigenständiger Forschung sind vermehrt erkennbar und zugänglich geworden. Die Literaturlage mit Blick auf Lehrbücher für das Fach zeigt sich inzwischen facettenreich und tiefgründig. Handbücher erscheinen und fassen den Entwicklungsstand einer mehr und mehr als eigenständig erkennbaren Disziplin Veranstaltungsmanagement insgesamt oder für einzelne Teilbereiche zusammen. Sie geben Zeugnis von einer zunehmenden Reife der akademischen Disziplin. Das nunmehr dritte Event Education Symposium an der Hochschule Hannover zog Bilanz und erörterte Themen, Theorien und Methoden des Veranstaltungsmanagements in seiner ganzen Breite. Mit welchen Themen oder Erkenntnisgegenständen beschäftigt sich das Veranstaltungsmanagement in Forsche und Lehre? Welche Theorien werden verwandt, um Veranstaltungswirtschaft zu erklären und wie werden sie im Studium erarbeitet? Welche Methoden finden bei der Erforschung von relevanten Sachverhalten in Bezug auf die Veranstaltungswirtschaft besondere Berücksichtigung? Diese und weitere Fragen sind Gegenstand des vorliegenden Werks, zu dem renommierte Autorinnen und Autoren der Disziplin Veranstaltungsmanagement beigetragen haben.

Ein Tagungsband zum Event Education Symposium

Grundlagen Veranstaltungsmanagement: Themen, Theorien, Methoden

There are hundreds, if not thousands, of festivals that take place in the UK every year, and each of them is unique. Organising your own festival can be an exciting and enriching experience, but it is also hard work, and this book shows you how to start, run and improve your festival, large or small, with advice from many successful organisers. Soon you will have the confidence to answer the following: · How do I transform my ideas into concrete plans? · What makes a festival a success? · How do I calculate my budget and raise the money I need? · How do I set about booking artists, speakers, musicians or demonstrators and ensure they turn up? · What do I do if things don't go to plan? Whether you already work in the industry or it's always been your ambition to create and host an event, A Festival Organiser's Bible demonstrates clearly how to bring your dreams to fruition.

This book contains advice and success stories from many leading festival organisers.

How to plan, organise and run a successful festival

The Festival Organiser's Bible

Make events the most powerful marketing tool you have

In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events.

Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You'll learn how to create elevated experiences in any format that drive strategic business goals, including:
* How to measure event success with surveys, data, analytics, and key KPIs
* How to integrate events into a strategic, end-to-end marketing plan
* How to collect, analyze, and funnel event data to other teams to drive business growth
* What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events

Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's "RoE"--or Return on Event--with measurable increases in sales.

Make events the most powerful marketing tool you have

In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events.

Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You'll learn how to create elevated experiences in any format that drive strategic business goals, including:
* How to measure event success with surveys, data, analytics, and key KPIs
* How to integrate events into a strategic, end-to-end marketing plan
* How to collect, analyze, and funnel event data to other teams to drive business growth
* What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events

Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's "RoE"--or Return on Event--with measurable increases in sales.

Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

Event Success

Master's Thesis from the year 2012 in the subject Business economics - Miscellaneous, grade: 1,5, Leeds Metropolitan University (Carnegie Faculty), course: International Events Management, language: English, abstract: In the events industry, post-event evaluation is becoming more and more recognised as a respected management tool for measuring success and a utensil for specifying whether objectives are accomplished. Yet, publications by academics and scholars have mostly overlooked the area which investigates the approaches organisers take for evaluating their events. To address this research gap, this study examines the evaluation approaches taken by student night organisers within the city of Leeds. 
Student nights are defined as events taking place during late-night hours, being part of the night-time economy, which is a unique, unrepeatable and spatio-temporally restricted happening that specifically targets the student market of a city. The paper outlines that this is a relevant market segment for event organisers due to its size.
With an internet content analysis and an online questionnaire, student night organisers¿ opinions on evaluation and their approaches to assess success were investigated.
With the empirical research, the dissertation shows that post-event evaluation theories, specifically goal-attainment models, are put partially into practice within the night-time economy. However, student night organisers in the city of Leeds do not take advantage of the full potential offered by the utilisation of summative event evaluation due to inconsistencies within the evaluation processes and frequencies. Further, the study identifies that organisations in the night-time economy measure success and assess performance when organising student nights mostly via economic objectives such as profit, cost and attendee numbers.

Student Nights in Leeds

The Utilisation of Summative Event Evaluation by Organisers

Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Franziska Hillmer

Find out how to Green the Crowd

Effective Sustainability Communication for Music Festivals and other Mega-Events

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, London Metropolitan University, language: English, abstract: Jamie Cullum - LIVE at GMD is the live debut of Jamie Cullum in Graz, Austria. The event is envisioned as the exclusive highlight of the city¿s annual jazz festival, Jazz Sommer Graz. Simultaneously Jamie¿s new album, which will be released in early 2009, will be promoted. Through the cooperation with Jazz Sommer Graz, the show is supported by local government departments and media organizations enjoying a good and solid reputation. Upon success the ultimate goal is to maintain this collaboration, turning the one-off event into a regular feature of the festival¿s program with comparable artists performing in the future.

The event demonstrates strengths regarding artist and fans, location and venue as well as funding and sponsoring. Weaknesses are formed by the capacity of suppliers and volunteers at the time of the event. Whilst threats include the current economic decline, consumer confidence levels, improved home entertainment systems and potential bad behaviour, opportunities are seen in low cost marketing and the promising cooperation with Jazz Sommer Graz. 

Due to the event¿s collaboration with Jazz Sommer Graz promotion will primarily take place on the same platforms, coordinated to match the festival¿s overall marketing approach. This encompasses clever and timely marketing utilizing internet, radio and the print media to convey the marketing message. The plan is developed to target maximum exposure at an inexpensive rate to help achieve the specified marketing objectives. These include booking out the venue by attracting 550 attendees, making ¿16.500 in ticket sales, getting six reviews in four regional newspapers and two magazines as well as obtaining the annual tie-in with Jazz Sommer Graz.

Jamie Cullum - LIVE @ GMD

Venue and Tour Management

The Power of Positive Events

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