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Knight K: The Power of Positive Events

The Power of Positive Events

This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Decision Making Around the Globe

Sports Business Management

This book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector.
Fragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness.
To this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the "6 A’s" framework—access, accommodation, attractions, amenities, assemblage and ancillary services—to create integrated and appealing offerings.
Drawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success.
This is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.

This book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector.Fragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness.To this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the “6 A’s” framework—access, accommodation, attractions, amenities, assemblage and ancillary services—to create integrated and appealing offerings.Drawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success.This is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.

Best Practices for the MICE Sector

Strategic Destination Governance

The Profession of Event Management and Business Promotion introduces a dynamic field experiencing significant growth, encompassing a diverse range of events from corporate gatherings to large-scale festivals. Professional event management teams are crucial for planning and executing successful events, yet they face complex challenges related to initial evaluation, legal compliance, risk mitigation, and effective operational oversight. Navigating the intricacies of event ownership, intellectual property, and contractual agreements demands a comprehensive understanding of the domain.

This book systematically explores organizational structures and critical legal considerations, including sanctioning, licensing, and permissions, essential for mitigating risks. It delves into the professional landscape, outlining roles, responsibilities, skills, and ethical practices. Furthermore, it examines event tourism frameworks from a destination perspective, detailing planning and management methodologies to enhance appeal. Core event planning activities, from concept development to budgeting and logistics, are thoroughly covered, alongside strategies for leveraging events for business promotion, brand visibility, sponsorship, and integrated marketing communications. The text also addresses vital human resource functions, including staffing, recruitment, and training.

This resource is essential for students, researchers, and professionals engaged in event management, tourism, marketing, and business development.

The Profession of Event Management and Business Promotion

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Impact of ICTs on Event Management and Marketing

Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global interconnectedness, Introduction to Hospitality and Tourism prepares undergraduate Tourism and Hospitality students to navigate these changes in their future careers by providing a solid foundation in core principles while highlighting the importance of embracing innovation. This textbook offers a practical overview of the key facets of the hospitality, tourism and events industry, with: 
- Food and beverage, lodging, tourism, events, entertainment and recreation, wellness and health, and managed services
- Service excellence, marketing, human resources, finance, risk management, operations, and infrastructure
- Real-world examples and insights spanning global brands and niche sectors-from Walt Disney World, Marriott, and Compass Group to NetJets, Cleveland Clinic, and Red Rocks Amphitheatre Introduction to Hospitality and Tourism includes in-text learning features such as scenario-based exercises and reflective questions to help students apply hospitality and tourism industry theory to practice. Online resources include PowerPoint lecturer slides, blog posts and videos featuring practitioners, and additional exercises and reflective questions.

A Contemporary Approach

Introduction to Hospitality and Tourism Management

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.&nbsp; Popular chapter features such as&nbsp;Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and&nbsp;Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and&nbsp;Marketing in Action&nbsp;case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.&nbsp; This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson&nbsp;is a tourism and hospitality professor at the University of South Carolina. Louise Hudson&nbsp;is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

A Global & Digital Approach

Marketing for Tourism, Hospitality & Events

In a world where every event is a potential target and every decision shapes public and stakeholder trust, this book presents a high-stakes blueprint for mastering event security and leadership. It arms professionals with the foresight, precision and knowledge needed to outpace threats, protect lives and deliver mission-critical success when it matters most. In an increasingly interconnected world, where global events mirror the intricate tapestry of contemporary society, the imperative for strategic, resilient and visionary leadership has become paramount.This book provides a timely and indispensable analysis of the evolving landscape of event safety, security and leadership, drawing upon extensive real-world experience from military, law enforcement, corporate security and crisis management disciplines. Through case studies, strategic frameworks and practitioner insights, it addresses the pressing challenges confronting contemporary event organisers, ranging from terrorism and civil unrest to pandemics and climate change. The book transcends the role of a mere guidance manual; it serves as a call to action for the event professional who aspires to lead with clarity, agility and confidence in dynamic and challenging environments. Each chapter prompts readers to consider the shifting paradigms of responsibility, risk and reputation in ensuring the delivery of safe, secure and successful events.Whether planning a music festival, managing a global summit or overseeing sporting events, this book equips the organiser and stakeholders with the mindset and methodologies essential for navigating the entire event lifecycle, from ticket sales to event dispersal.

Securing Global Events in an Unpredictable World

Event Security and Leadership

The Experience Executive

Master the microphone, elevate your authority and increase your impact with confidence and ease!

Overwhelmed by event planning? Tired of wearing all the hats of event management while your audience suffers? There's a more effective approach. 

What if you could produce events that leave your audiences talking for months? What if your sponsors eagerly lined up to buy your next offer? What if you could position yourself so powerfully that your expertise is never questioned again? You can-regardless of your current budget or experience level!

Welcome to the Stage offers a comprehensive, intuitive approach to help you master the art of event hosting, from identifying your objectives and crafting perfect speaker introductions to reading the room and handling hiccups. Whether you choose to develop your own skills or collaborate with someone else, you'll learn what it takes to host events that boost your business, strengthen your community and deliver memorable experiences that exceed all expectations.

The 360° Approach to Hosting Events Like a Pro

Welcome to the Stage

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good - events of any style and scale, anywhere in the world.Each year events of every shape and size are held globally: from community events, school fairs, and local business functions through to the largest festivals, music concerts, conferences, and sporting events. As well as encouraging celebration and giving voice to issues, these public parties can use up resources, send out emissions, and generate mountains of waste. But events also have the power to showcase sustainability in action, and every sustainably produced event can inspire and motivate others to action. Thoroughly updated in its fourth edition, this book reflects what event sustainability best practice looks like in this new era of the discipline: circular and net zero, reusables and renewable energy, climate conscious catering - stakeholders expect it and the solutions now exist. The new edition also features additional case studies, and an updated look at greenhouse gas emissions measurement, providing readers with practical guidance on how to manage events responsibly.This is the indispensable one-stop guide for event professionals and event management students who want to keep up with industry best practices and who need a powerful, easy-to-use collection of tools to deliver events sustainably.

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – events of any style and scale, anywhere in the world.

A Practical Guide

Sustainable Event Management

The Power of Positive Events

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