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Straw S: The Experience Executive

The Experience Executive

Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies¿ interest in including sustainability issues in their communications strategy has increased. 
This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees¿ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.
This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Find out how to Green the Crowd

Effective Sustainability Communication for Music Festivals and other Mega-Events

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.&nbsp; Popular chapter features such as&nbsp;Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and&nbsp;Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and&nbsp;Marketing in Action&nbsp;case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.&nbsp; This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson&nbsp;is a tourism and hospitality professor at the University of South Carolina. Louise Hudson&nbsp;is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

A Global & Digital Approach

Marketing for Tourism, Hospitality & Events

There are hundreds, if not thousands, of festivals that take place in the UK every year, and each of them is unique. Organising your own festival can be an exciting and enriching experience, but it is also hard work, and this book shows you how to start, run and improve your festival, large or small, with advice from many successful organisers. Soon you will have the confidence to answer the following: · How do I transform my ideas into concrete plans? · What makes a festival a success? · How do I calculate my budget and raise the money I need? · How do I set about booking artists, speakers, musicians or demonstrators and ensure they turn up? · What do I do if things don't go to plan? Whether you already work in the industry or it's always been your ambition to create and host an event, A Festival Organiser's Bible demonstrates clearly how to bring your dreams to fruition.

How to plan, organise and run a successful festival

The Festival Organiser's Bible

The Business of Youth Sport is the first book to fully explore the business, commercial, and managerial aspects of youth sport. Introducing key concepts and best practice, the book adds a new layer to our understanding of this growing sector of the contemporary sport industry.The book examines the history, development, structure, and governance of the youth sport sector and looks at how youth sport systems and policy differ around the world. It takes a deep dive into delivery models and sectors within youth sport and considers how organizational theory can help us to better understand the business of youth sport. The book also guides the reader through every key functional aspect of the management of youth sport, from funding, finance, and facilities to events, marketing, technology, and performance management.With case studies, practical examples, interviews with practitioners, and useful features such as review questions included in every chapter, this is an essential textbook for any course on the business of youth sport and invaluable reading for any general course on sport business and management.The textbook features comprehensive instructor resources including trivia games, exam questions, and an instructor's guide. Also available is a virtual simulation game that immerses students in the experience of managing a youth sport organization.

The Business of Youth Sport

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good - events of any style and scale, anywhere in the world.Each year events of every shape and size are held globally: from community events, school fairs, and local business functions through to the largest festivals, music concerts, conferences, and sporting events. As well as encouraging celebration and giving voice to issues, these public parties can use up resources, send out emissions, and generate mountains of waste. But events also have the power to showcase sustainability in action, and every sustainably produced event can inspire and motivate others to action. Thoroughly updated in its fourth edition, this book reflects what event sustainability best practice looks like in this new era of the discipline: circular and net zero, reusables and renewable energy, climate conscious catering - stakeholders expect it and the solutions now exist. The new edition also features additional case studies, and an updated look at greenhouse gas emissions measurement, providing readers with practical guidance on how to manage events responsibly.This is the indispensable one-stop guide for event professionals and event management students who want to keep up with industry best practices and who need a powerful, easy-to-use collection of tools to deliver events sustainably.

A Practical Guide

Sustainable Event Management

Events Management

This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

From Strategy to Operations

Events Feasibility and Development

In a world where every event is a potential target and every decision shapes public and stakeholder trust, this book presents a high-stakes blueprint for mastering event security and leadership. It arms professionals with the foresight, precision and knowledge needed to outpace threats, protect lives and deliver mission-critical success when it matters most. In an increasingly interconnected world, where global events mirror the intricate tapestry of contemporary society, the imperative for strategic, resilient and visionary leadership has become paramount.This book provides a timely and indispensable analysis of the evolving landscape of event safety, security and leadership, drawing upon extensive real-world experience from military, law enforcement, corporate security and crisis management disciplines. Through case studies, strategic frameworks and practitioner insights, it addresses the pressing challenges confronting contemporary event organisers, ranging from terrorism and civil unrest to pandemics and climate change. The book transcends the role of a mere guidance manual; it serves as a call to action for the event professional who aspires to lead with clarity, agility and confidence in dynamic and challenging environments. Each chapter prompts readers to consider the shifting paradigms of responsibility, risk and reputation in ensuring the delivery of safe, secure and successful events.Whether planning a music festival, managing a global summit or overseeing sporting events, this book equips the organiser and stakeholders with the mindset and methodologies essential for navigating the entire event lifecycle, from ticket sales to event dispersal.

Securing Global Events in an Unpredictable World

Event Security and Leadership

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Decision Making Around the Globe

Sports Business Management

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

Principles and Practice

Risk Management for Events is a comprehensive and practical guide which supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry.

Risk Management for Events

The Experience Executive

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