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Straw S: The Experience Executive

The Experience Executive

Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies¿ interest in including sustainability issues in their communications strategy has increased. 
This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees¿ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.
This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Find out how to Green the Crowd

Effective Sustainability Communication for Music Festivals and other Mega-Events

There are hundreds, if not thousands, of festivals that take place in the UK every year, and each of them is unique. Organising your own festival can be an exciting and enriching experience, but it is also hard work, and this book shows you how to start, run and improve your festival, large or small, with advice from many successful organisers. Soon you will have the confidence to answer the following: · How do I transform my ideas into concrete plans? · What makes a festival a success? · How do I calculate my budget and raise the money I need? · How do I set about booking artists, speakers, musicians or demonstrators and ensure they turn up? · What do I do if things don't go to plan? Whether you already work in the industry or it's always been your ambition to create and host an event, A Festival Organiser's Bible demonstrates clearly how to bring your dreams to fruition.

How to plan, organise and run a successful festival

The Festival Organiser's Bible

Business and Economics (German Language)

&lt;div&gt;&lt;div&gt;Dieses Workbook liefert Anregungen und konkrete Empfehlungen, wie interaktive Veranstaltungen in Kombination aus Onsite- und Online-Events mit synchronen und asynchronen Aktivitäten gelingen können. Die Beiträge schildern echte Praxiserfahrungen mit Fallbeispielen aus unterschiedlichen Branchen und gesellschaftlichen Bereichen. Es geht um verschiedene Zielgruppen, Anlässe, Ziele und Rahmendaten. Der Ablauf und die Methoden sowie die Technik sind an die entsprechenden Parameter angepasst.&amp;nbsp;&lt;/div&gt;&lt;div&gt;In diesem Workbook werden Best Cases vorgestellt, die bei der eigenen Konzepterstellung helfen. Alle Beiträge versprechen eine Antwort auf die Fragen: Wie kann man Veranstaltungen gestalten, die etwas bewegen? Wo fand Berührung im Sinne einer bewegenden Kommunikation statt? Wie ist das gelungen? Was hat dazu beigetragen? Welche Tipps helfen bei der Umsetzung?&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Aus dem Inhalt&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;Wie Sie in Ihren Veranstaltungen Überraschung und Neugier, Begeisterung und Leidenschaft wecken können&amp;nbsp;&lt;/li&gt;&lt;li&gt;Mit Beispielen aus Unternehmen, Städten, der Veranstaltungswirtschaft, der Lehre und der Partizipationsbranche&lt;/li&gt;&lt;li&gt;Unterschiedliche Anlässe: Teamentwicklung, Transformationsprozesse, Partizipation, Corporate Events, Recruiting und mehr&lt;/li&gt;&lt;li&gt;Technische und organisatorische Aspekte&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;

Wolfgang Himmel

Stefan Luppold

Konzepte für kombinierte Online- und Onsite-Events

Workbook berührende, hybride Veranstaltungen

An in-depth, critical and multi-disciplinary overview of this expanding subject area.

The SAGE Handbook of Tourism Studies

This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Decision Making Around the Globe

Sports Business Management

International tourism has been a target for terrorist agents seeking to cause political instability and economic disruption in the West. This book lays the foundations of a new understanding of tourism security by discussing the nature of tourism, tourists, and terrorists.

Tourism, Terrorism and Security

The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity-and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and myriad other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive survey of this rewarding field.

Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry's multifaceted nature lends itself to broad exploration, and this text provides clear guidance through topics related to foodservice operation, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing. Emphasis on career planning and job placement strategies give students a head start in charting their future in hospitality.

Introduction to Hospitality Management

The Wiley Event Management Series

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.


Special Events: Creating and Sustaining a New World for Celebration has been the event planner's essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

The Brave New World for Bolder and Better Live Events, EMEA Edition

Special Events

&lt;p&gt;In diesem Buch erfahren Sie, wie eine gelungene Moderation bei Kundenevents nachhaltig begeistern kann. Eine clevere Dramaturgie ist zwar die entscheidende Stellschraube, doch eine professionelle Moderation bewegt darüber hinaus auch emotional, gleicht Schwächen im Ablauf aus und verwandelt verunglückte Rednerauftritte sogar in Sympathie. Wie dies gelingen kann, zeigt der Autor an anschaulichen Beispielen, übersichtlichen Checklisten, Regieanweisungen und Grafiken. Ein Praxisleitfaden mit hohem Nutzwert, direkt umsetzbar und unverzichtbar für Moderatoren wie auch Veranstalter und Organisatoren.&lt;br&gt;&lt;/p&gt;

Claus von Kutzschenbach

Der Praxisleitfaden für Veranstaltungen mit Nachwirkung

Kundenevents - richtig gut moderiert!

This book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector.
Fragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness.
To this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the "6 A’s" framework—access, accommodation, attractions, amenities, assemblage and ancillary services—to create integrated and appealing offerings.
Drawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success.
This is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.

Best Practices for the MICE Sector

Strategic Destination Governance

PM: Priya Kumaraguruparan Email: p.kumaraguruparan@elsevier.com

Strategies for Effectively Managing Travel Risk and Safety

Tourism Security

Sage Key Concepts Series

Finally there is a key concepts book in hospitality management available on the market! Tailored to your course structure and written with your needs in mind, as well as being international in its core (contributors from around the globe), this makes out for an excellent companion throughout your hospitality degree.

Key Concepts in Hospitality Management

The Experience Executive

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