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Mark N: The M²ARK Method

The M²ARK Method

The Relationship-First System for Sales That Last

The AI Business Revolution Series

Artificial Intelligence is transforming how companies understand, serve, and retain their customers. What used to take hours of manual follow-up, guesswork, and endless emails can now happen instantly - and intelligently.

In this essential guide, Joe Correa reveals how businesses of all sizes can use AI to deliver unforgettable customer experiences, automate support, predict churn, and build long-term loyalty programs that grow stronger with every interaction.

You'll learn how to:Use AI to anticipate customer needs before they arise.
Automate 24/7 support systems that feel genuinely human.
Design predictive retention campaigns that prevent churn.
Build emotional intelligence into chatbots and communication flows.
Personalize every customer journey through real-time data and sentiment.
Transform your business into a self-learning enterprise that improves daily.



Packed with inspiring stories and practical frameworks, this book shows you how to turn automation into empathy - and customers into lifelong advocates. Whether you're a startup founder, marketing director, or customer success manager, you'll discover how AI can help your brand listen, adapt, and care at scale.

The future of business isn't automated - it's emotionally intelligent.
Learn how to build it.

Automate Support, Retention & Loyalty Programs

AI for Customer Success

This book provides a practical introduction to the application and implementation of Artificial Intelligence (AI) in sales organizations. The author demonstrates how companies can gain a competitive advantage through targeted AI use in sales. He explains the innovative possibilities of various AI types and methods throughout the sales cycle and their application at key customer touchpoints—from lead generation and qualification to outreach, conversation support, presentation, proposal creation, negotiation, customer care, and onboarding.
Both classical and generative AI tools are examined, along with numerous use cases and prompting suggestions for AI-supported work with ChatGPT and other generative language models. A selection of real providers of AI solutions for each sales cycle phase offers practical implementation points for your company. A concise guide for modern, forward-looking sales.
From the Content

Status quo of Artificial Intelligence and its relevance for sales
Analysis of AI in the sales cycle phases
AI in lead generation and qualification
AI in outreach, supporting customer conversations and generating customer value
AI in solution presentations, proposal creation and negotiation
AI in onboarding, customer care and management
Planning and implementation of AI projects

The Author
Dr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation

Artificial Intelligence in Sales

For years, your company has struggled to understand why it's winning or losing deals. What little data you have is unreliable at best and misleading at worst. So when leadership decides to launch a formal win-loss program, you leap at the opportunity to spearhead the effort. 
There's just one question: what does a successful win-loss program even look like?

In Blindspots, Ryan Sorley shares how to build a sustainable win-loss program that will generate actionable insights and give your company a much-needed competitive advantage. This comprehensive guide lays out all the essentials-including how to gain leadership buy-in, develop your program tool set, conduct meaningful interviews, and generate value-packed deliverables that will drive positive change across your organization. Packed full of models, templates, and stories, Blindspots is the guide you've been searching for to transform your win-loss program, generate invaluable insights, and-most importantly-close more deals.

The Ultimate Guide to Building a Better Win-Loss Program

Blindspots

Business and Economics (German Language)

&lt;p&gt;Agile Prinzipien und Frameworks wurden zwar für die Entwicklung komplexer Produkte geschaffen, doch sie lassen sich auch im Vertrieb gewinnbringend nutzen. Mit diesem Buch erhalten Geschäftsführer, Vertriebsleiter, Führungskräfte, Berater und Mitarbeiter aus Service und Vertrieb praxistaugliche Methoden, mit deren Hilfe sie ihren Vertrieb als Brücke zum Kunden beweglich und lösungsorientiert gestalten können. Denn nur durch flexible, schnelle und innovative Sales- und Servicebereiche lassen sich wechselfreudige Kunden halten und junge „Digital Natives“ gewinnen. Anhand zahlreicher Praxisbeispiele zeigt die Autorin, wie und wo Sie agile Methoden wie Scrum, Kanban, Design Thinking, Shopfloor, OKRs und viele mehr erfolgreich einsetzen.&lt;/p&gt;

&lt;p&gt;Mit konkreten Anleitungen und hilfreichen Tipps für eine nachhaltige Leistungssteigerung in Sales und Service und ein Umdenken im Sinne des Kunden.&lt;/p&gt;

&lt;p&gt;Die 2. Auflage wurde aktualisiert und unter anderen um Beiträge zu den Themen Agiler Sales-Prozess, themenzentrierte Einwand-Integration, OKR-Zyklus und Sales Board ergänzt.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;


Claudia Thonet

Transformation in Sales und Service erfolgreich gestalten

Der agile Vertrieb

In recent years, blockchain technology has introduced great changes within the travel industry, revolutionizing everything from booking accommodations and flights to securing transactions and verifying identities. By offering a decentralized and transparent approach, blockchain is transforming the way we experience travel, making processes more efficient, reducing costs, and enhancing security. Understanding this innovative technology is imperative for promoting more inclusive, profitable, and equitable tourism ecosystems. Exploring the World With Blockchain Through Cryptotravel provides a comprehensive overview of this transformation. These chapters offer insightful analysis and practical examples to help readers understand the vast potential and applications of blockchain in nearly every aspect of travel. The book equips executives, entrepreneurs, professionals, academics, and researchers with the knowledge and insights needed to navigate and leverage blockchain's impact on the travel industry.

Exploring the World With Blockchain Through Cryptotravel

Strategic Blueprints for AI-Driven Marketing in the Digital Era

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.

Phygital Approaches to Social Marketing

Finally, a playbook for leaders of all types on how to build and maintain a relentless focus on the customer into your organization's DNA.

New Rules for Building A Business Around Today’s Customer

The 8 Laws of Customer-Focused Leadership

The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Sales is a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.

A Critical Examination of the Recent Evolution of B2B Sales

Logistics Transportation Systems, Second Edition brings together multiple topics on transportation logistics systems from both qualitative and quantitative perspectives, providing detailed examples of real-world logistics workflows. It explores the key concepts and problem-solving techniques required by researchers and logistics professionals to effectively manage the continued expansion of logistics transportation systems, which is expected to reach an estimated 25 billion tons in the United States alone by 2045. In addition to updating existing content, it also discusses new topics in contemporary fields, including supply chain resiliency, reshoring, and visibility, reflecting the latest market changes and technological advancements. This book provides an ample understanding of logistics transportation systems, including basic concepts, in-depth modeling analysis, and network analysis for researchers and practitioners. In addition, it covers policy issues related to transportation logistics, such as security, rules and regulations, and emerging issues including reshoring. This thoroughly updated new edition also features two new chapters on supply chain resiliency and strategic sourcing and supplier selection. This book is an ideal guide for academic researchers and both undergraduate and graduate students in transportation modeling, supply chains, planning, and systems. It is also useful to transportation practitioners involved in planning, feasibility studies, consultation and policy for transportation systems, logistics, and infrastructure.

Logistics Transportation Systems

This book provides a structured overview of customer-dominant logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-dominant logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of customer-dominant logic, the authors present their own and new systematic management approach. They introduce a "customer-dominant management", detailing all necessary phases of a management process. Customer-dominant management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.Contents:<ul><li>Subject and characteristics of customer-dominant logic</li><li>From customer-dominant logic to customer-dominant management</li><li>Theoretical foundation of customer-dominant logic in relationship marketing</li><li>Core elements of customer-dominant logic</li><li>Customer-dominant logic as a management approach</li><li>Market research and market segmentation in customer-dominant logic</li><li>Marketing strategies, marketing instruments, and marketing controlling in customer-dominant logic</li><li>Development trends of customer-dominant logic</li></ul>The Authors: 
Prof. Dr. Dr. h.c. mult. Manfred Bruhn&nbsp;is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics at the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder and Chairman of the Board of Directors of Prof. Bruhn &amp; Partner AG (Basel, Switzerland). Dr. Maxim Saleschus is a postdoctoral researcher at the Faculty of Business, Economics and Social Sciences at the University of Hohenheim. Prof. Dr. Karsten Hadwich holds the Chair of Service Management at the Institute for Marketing and Management at the University of Hohenheim. Moreover, he is the Managing Partner of Prof. Bruhn &amp; Partner AG (Basel, Switzerland).&nbsp;The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 
&nbsp; This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Customer-Dominant Management as a New Target in Relationship Marketing

Customer-Dominant Logic

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

The M²ARK Method

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