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Methods and Applications of Quick
Commerce (Q-Commerce)

Methods and Applications of Quick Commerce (Q-Commerce)

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial Intelligence (AI), work task mining, digitalization, and data governance to reduce process complexity and friction.It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash.In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks, such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction.

How to Use Artificial Intelligence and Digitalization Applications to Improve Processes

Sales Support Operations

For fans of the Legendary Alston Boys, an uproarious contemporary adventure story with a dash of fantasy about two friends who start a non-singing duo, go viral, and become unlikely international rock stars, bringing mindfulness to the middle school masses.At Visalia Middle School, nothing exciting ever happens. For Jason and Sean, eating candy at recess and dreaming of a future filled with fame and fortune is usually the highlight of their day. But when Sean stumbles across a video of a composer’s deliberately silent performance piece, the boys come up with an idea for a musical act that performs non-songs. And when a video of their first concert goes viral, the duo suddenly finds their dreams of stardom coming true—despite their lack of any musical talent.Soon they’re off on a globe-trotting adventure where, with the help of a cockatiel translator and an eleven-year-old talent agent, they unintentionally popularize the concept of quiet mindfulness and discover that fame can be fickle, but friendship is forever.

Gone Viral

Führungspraxis kompakt

Das Buch behandelt die Zusammenarbeit in altersgemischten und anderweitig heterogenen Teams, die daraus resultierenden Probleme und bietet Lösungsansätze und Instrumente für eine gute Zusammenarbeit.
Es wendet sich an Führungskräfte und Teammitglieder, die eine konstruktive Zusammenarbeit über die Generationen hinweg anstreben und die alle mit der Heterogenität verbundenen Chancen nutzen wollen.
Die Leser*innen erfahren sehr praxisbezogen, wie sich die Generationen von Baby Boomer bis Generation Z unterscheiden, wie eine konstruktive Zusammenarbeit gelingen kann und welche Rolle die Führungskraft dabei spielt.

Diversität im Team konstruktiv nutzen

Arbeit und Führung in altersgemischten Teams

Die Direktiven

Den Kern dieses Buches bildet die Darstellung der Finanzierungsalternative Crowdinvesting im Vergleich zu anderen Finanzierungsformen sowie deren Jurisdiktionen in ausgewählten Ländern. Mario Baumgärtner klärt auf, welche rechtlichen Rahmenbedingungen für Unternehmen und Investoren in Deutschland, der Schweiz, den USA, Frankreich, den Niederlanden und Schweden existieren. Der Fokus liegt dabei auf den Investmentsegmenten Unternehmen und Immobilien. Zudem wird ein Einblick in die Finanzierungsformen Initial Coin Offering (mit Blick auf Deutschland, den USA, China und Südkorea) und Security Token Offering gegeben. Für einen tieferen Einblick in das&nbsp;Immobilien-Crowdinvesting sorgt außerdem ein Interview mit Investmentpunk Gerald Hörhan.Die zweite Auflage wurde thematisch in Hinblick auf die Regulatorik in Brasilien sowie den Einfluss von KI im Crowdinvesting erweitert.Der Inhalt<ul><li>Schattierungen des Kapitalmarktes und Ursprünge der Crowdfinanzierung</li><li>Möglichkeiten zur Finanzierung von Start-ups</li><li>Technologische Entwicklungen im Crowdinvesting</li><li>Geopolitische und makroökonomische Einflüsse</li><li>Zukunft des Crowdinvestings 2030+</li></ul>Der AutorMario Baumgärtner
 ist Unternehmer und Gründer der ACC Group. Sein Schwerpunkt liegt auf der Entwicklung KI-gestützter Technologien für die Finanzbranche sowie dem Aufbau innovativer Software- und Investmentlösungen. Mit seiner unternehmerischen Tätigkeit verfolgt er das Ziel, Künstliche Intelligenz gezielt zur Optimierung von Investmententscheidungen einzusetzen, technologische Innovationen voranzutreiben und dadurch einen nachhaltigen Beitrag zur Digitalisierung und zum langfristigen Wirtschaftswachstum zu leisten.

Grundlagen – Anwendungsgebiete – Regulatorik

Crowdinvesting

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Der Subtext unserer Obsessions

not that deep

A comprehensive introduction to managing people and organisations in contemporary workplaces. Human Resource Management is a CIPD textbook that offers a broad and applied exploration of the key principles and practices of human resource management for students preparing for careers in HR. Written by Stephen Taylor and Carol Woodhams, this fourth edition is designed for those studying HRM and people management, including learners undertaking the CIPD Associate Diploma in People Management and students at the early stages of their HR careers. The textbook covers core areas such as international people management, the employment relationship, resourcing and workforce planning, employee engagement and reward management. It also explores organisation design and development, organisational performance and the impact of emerging technologies on HR practice. Updated throughout, this edition includes expanded discussion of artificial intelligence, leadership, wellbeing at work and equity, diversity and inclusion, supported by additional real-world examples that connect theory to practice. This textbook includes: - Clear learning outcomes to structure chapters and support progress tracking - Reflective activities to consolidate understanding and encourage application - Further reading suggestions to support deeper exploration of key topics - Real-world examples that demonstrate HR concepts in practice - Online resources including lecturer slides, a lecturer guide and annotated web links Whether studying for a CIPD qualification or building a foundation for professional HR practice, Human Resource Management equips students with the knowledge and perspective needed to succeed as people professionals.

People and Organisations

Human Resource Management

With In Fashion you'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who design and manufacture apparel, and how fashion marketing helps companies sell their products. You will understand the art, business, and craft involved in developing and marketing the fashion product. In Fashion covers a broad scope of fashion topics, adding the newest, most up-to-date facts and figures used by industry professionals to keep the industry vital. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. New to this Edition: - New chapter on sustainability and sustainable fashion practices - New information about the organization of the fashion industry, with an emphasis on a range of disruptions in the industry due to e-commerce, technology, sustainability, AI, and the post-pandemic world. - Chapter on fabric and textiles has been combined with chapter on leather and fur for a comprehensive exploration of materials -Addresses impact of complications throughout the supply chain on the fashion industry throughout the text - Increased attention to the representation of racial diversity, specialty sizes, and adaptive clothing options STUDIO Features - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Enhance your knowledge with chapter review exercises Instructor Resources: - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes ­- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

with STUDIO

In Fashion

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

In an era of rapid digitalisation, globalisation, and societal change, understanding markets requires more than economic rationality. This first book in a two-volume set brings together cutting-edge research that illuminates how social, behavioural, and psychological forces shape consumer decision-making, market dynamics, and strategic outcomes across industries and cultural contexts.Drawing on insights from behavioural economics, psychology, marketing, and sociology, the chapters explore how identity, values, emotions, culture, and social influence affect consumption, brand engagement, sustainability choices, and perceptions of legitimacy. From digital platforms, hospitality, and fashion to cultural industries, sport, and finance, contributors examine both established and emerging markets using diverse empirical and conceptual approaches.By integrating theory with real-world applications, the volume offers robust frameworks and evidence-based insights for understanding why consumers behave as they do—and how organisations can respond responsibly and effectively. With its international scope and interdisciplinary perspective, this book is an essential resource for scholars, advanced students, and practitioners seeking to navigate contemporary markets through a deeper understanding of human behaviour.&nbsp;Sandra Maria Correia Loureiro
 is Director of Portuguese Marketing &amp; Management SBU of GAMMA, and a Professor at ISCTE-IUL, Portugal.
 Ioanna Papasolomou
 is Associate Dean and a Professor of Marketing at the School of Business, University of Nicosia, Cyprus (EU).
 Alkis Thrassou
 is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).
 Balakrishna Grandhi
 is Dean of Global MBA and Master of Global Business, and a Professor of Marketing and Strategy at SP Jain School of Global Management, Dubai, UAE.&nbsp;
 Leonidas Efthymiou
 is Head of Department of Management and an Associate Professor at the University of Nicosia, Cyprus (EU).
 Demetris Vrontis
 is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Market and Consumer Perspectives

Social and Psychological Dynamics in Business, Volume I

Methods and Applications of Quick Commerce (Q-Commerce)

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