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Methods and Applications of Quick
Commerce (Q-Commerce)

Methods and Applications of Quick Commerce (Q-Commerce)

Natascha steht kurz vor ihrem Abi. Anstatt brav zu büffeln, stürzt sie sich ins Berliner Nachtleben - und weiß anschließend selbst nicht, wie sie in diese beschissene Situation geraten konnte - auf den Knien, kotzend über der Kloschüssel irgendeines Hotelzimmers, bewacht von einem grimmigen Typ mit Waffe im Anschlag. "Nimm keine Bonbons von Fremden", hat ihre Mutter immer gesagt.&nbsp;Und das ist nur der Start eines Trips kopfüber in die Hölle. Natascha wird ihr Herz verlieren, gegen Autoritäten rebellieren und ordentlich eines auf die Fresse bekommen. Ihr Leben gerät aus den Fugen und mit ihrer jugendlichen Unbekümmertheit bringt sie nicht nur sich selbst in Lebensgefahr ...Eine High-Speed-Novelle voller toxischer Romantik, bedingungsloser Freundschaft und destruktiver, krimineller Energie.

High-Speed-Novelle

Keine Smileys

Digital transformation (DT) has emerged as a distinctive and evolving phenomenon that is reshaping individuals, organizations, and societies. Although it was initially perceived as a new label for long-standing processes, it has become increasingly evident that DT embodies unique and novel characteristics that set it apart from related concepts such as digitalization and digitization.
Addressing a gap in current research, this book explores the specific innovations and implications associated with DT and artificial intelligence. It builds on insights developed through more than four years of direct involvement in the digital transformation of complex organizations, drawing on the reflections, experiences, and understandings that arose from this sustained engagement.
Furthermore, advanced text analysis techniques are employed to uncover the distinctive features of digital transformation across multiple disciplines. While the book primarily targets scholars in fields such as information systems, organization studies, and innovation management, it also offers practical insights relevant to a broader audience interested in understanding the multifaceted nature of digital transformation.

The Digital Transformation of Organizations

HBR's 10 Must Reads

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to: <ul><li>Align your sales and marketing teams for maximum impact</li><li>Measure the real-world value of customer loyalty</li><li>Blend human and machine intelligence to manage your brand</li><li>Reap the benefits of psychological targeting, ethically</li><li>Develop influencer campaigns that generate real returns</li><li>Build a customer strategy around personalization</li></ul>This collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

»Seydack schreibt so unmittelbar, ehrlich und poetisch, dass man sich fühlt wie auf einer atemlosen Zeitreise von den 90ern bis in die Gegenwart.«&nbsp;Caroline Wahl&nbsp;&nbsp;»Ein Buch wie eine Flaschenpost aus einer anderen, schmerzhaft naiven Zeit. Ein bisschen unheimlich. Aber auch unheimlich gut.«&nbsp;Friedemann Karig&nbsp;
 Kindheit in den 90ern. Lego, Nutellabrote und Samstagabend mit der Familie 
 Wetten, dass..?
 Eine Idylle. Bis zum 11. September 2001. Dann Schweigeminuten in der Schule und die erste Liebe auf ICQ. Verkürztes Studium, unbezahlte Praktika, Berufsstart im Lockdown. Erst eine neue Rechte. Dann ein neuer Krieg. Zwischendurch Trichtersaufen. Es gilt: Je düsterer die Zukunft, desto knalliger die Klamotten. Willkommen im Leben der Millennials. Was für eine geile Zeit!

»Seydack schreibt so unmittelbar, ehrlich und poetisch, dass man sich fühlt wie auf einer atemlosen Zeitreise von den 90ern bis in die Gegenwart.« 
 Caroline Wahl
 Kindheit in den 90ern. Lego, Nutellabrote und Samstagabend mit der Familie 
 Wetten, dass..?
 Eine Idylle. Bis zum 11. September 2001. Dann Schweigeminuten in der Schule und die erste Liebe auf ICQ. Verkürztes Studium, unbezahlte Praktika, Berufsstart im Lockdown. Erst eine neue Rechte. Dann ein neuer Krieg. Zwischendurch Trichtersaufen. Es gilt: Je düsterer die Zukunft, desto knalliger die Klamotten. Willkommen im Leben der Millennials. Was für eine geile Zeit!
 
 Die ersten Jahre leben die meisten Millennials noch im analogen Bullerbü der 90er. Saure Schnüre vom Dorfbäcker für 10 Pfennig. Dann folgt das jähe Erwachen. 9/11. Amokläufe an Schulen. Schweigeminuten. Trichtersaufen als gemeinsames Hobby. Ecstasy als Erziehung der Gefühle. Likes statt Liebesbriefe. Nach unzähligen Praktika endlich die erste Festanstellung. Und dann Lockdown. Statt zusammen mit neuen Kollegen, allein in einer winzigen Wohnung, die Mietpreise sind astronomisch. Zweimal leuchtet der Stern der Millennials auf: Lena gewinnt den Eurovision Song Contest. Mario Götze schießt Deutschland zum WM-Titel. Doch das Licht dieser vermeintlichen Ikonen verglüht schnell. Niclas Seydack erzählt warmherzig von einer kalten Zeit. Dauerkrise, digitaler Aufbruch und eine neue Sensibilität – während die Millennials erwachsen werden, ist die Welt mehrmals eine andere geworden. Nur 
 Wetten, dass..?
 feiert noch&nbsp;ein Comeback.
 Stimmen zum Buch
 »Wichtig, witzig, wehmütig. Gut.«&nbsp;
 Ronja von Rönne
 »Ein Buch wie eine Flaschenpost aus einer anderen, schmerzhaft naiven Zeit. Ein bisschen unheimlich. Aber auch unheimlich gut.«&nbsp;
 Friedemann Karig

Autobiographie einer Generation

Geile Zeit

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Dieses Fachbuch widmet sich der Mitarbeitermotivation und Mitarbeiterbindung aus der Sicht zukünftiger Fach- und Führungskräfte. Basierend auf einer Studie werden zentrale Gestaltungselemente für einen Motivationsrahmen zukünftiger Fach- und Führungskräfte verdeutlicht. Hierzu zählen eine angemessene Vergütung, Weiterentwicklungsmöglichkeiten, Karriereunterstützung, gesundheitliche Förderungen, Kinderbetreuung, interessante Tätigkeiten, Freiraum und Eigenverantwortung. Ebenso spielen Arbeitsplatzgestaltung, Arbeitsstandort, Home-Office, ein qualifiziertes Erscheinungsbild, Arbeitszeitregeln und eine wertschätzende Arbeitskultur eine wichtige Rolle. Es werden auch Kriterien aufgezeigt, die einer längerfristigen Arbeitgeberbindung entgegenwirken. Das Werk enthält darüber hinaus Gestaltungsempfehlungen für die Führung und Motivation junger Fach- und Führungskräfte. Hierzu gehört u.a. ein Modell der Mitarbeitermotivation und Mitarbeiterbindung und die Motivation mittels Entwicklungspfade für Fachspezialisten und Führungskräfte.
Für die erweiterte 2. Auflage wurde ein Kapitel mit den Ergebnissen und Auswertungen einer explorativen Studie ergänzt: Studierende geben ausführlich Antwort auf die Frage „Was motiviert dich bzw. Sie besonders, eine hohe Leistungsmotivation zu entwickeln?" Die Antworten geben einen wertvollen Einblick darin, wie junge Menschen heute denken – und was Unternehmen sowie Führungskräfte berücksichtigen sollten, um die nächste Generation von Fach- und Führungskräften für sich zu gewinnen.
</div>

Dieses Fachbuch widmet sich der Mitarbeitermotivation und Mitarbeiterbindung aus der Sicht zukünftiger Fach- und Führungskräfte. Basierend auf einer Studie werden zentrale Gestaltungselemente für einen Motivationsrahmen zukünftiger Fach- und Führungskräfte verdeutlicht. Hierzu zählen eine angemessene Vergütung, Weiterentwicklungsmöglichkeiten, Karriereunterstützung, gesundheitliche Förderungen, Kinderbetreuung, interessante Tätigkeiten, Freiraum und Eigenverantwortung. Ebenso spielen Arbeitsplatzgestaltung, Arbeitsstandort, Home-Office, ein qualifiziertes Erscheinungsbild, Arbeitszeitregeln und eine wertschätzende Arbeitskultur eine wichtige Rolle. Es werden auch Kriterien aufgezeigt, die einer längerfristigen Arbeitgeberbindung entgegenwirken. Das Werk enthält darüber hinaus Gestaltungsempfehlungen für die Führung und Motivation junger Fach- und Führungskräfte. Hierzu gehört u.a. ein Modell der Mitarbeitermotivation und Mitarbeiterbindung und die Motivation mittels Entwicklungspfade für Fachspezialisten und Führungskräfte.Für die erweiterte 2. Auflage wurde ein Kapitel mit den Ergebnissen und Auswertungen einer explorativen Studie ergänzt: Studierende geben ausführlich Antwort auf die Frage „Was motiviert dich bzw. Sie besonders, eine hohe Leistungsmotivation zu entwickeln?“ Die Antworten geben einen wertvollen Einblick darin, wie junge Menschen heute denken – und was Unternehmen sowie Führungskräfte berücksichtigen sollten, um die nächste Generation von Fach- und Führungskräften für sich zu gewinnen.

Was erwarten Arbeitnehmer?

Mitarbeitermotivation, Mitarbeiterbindung

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

Progress in IS

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

Proceedings of the Seventh Conference, held in Zurich, Switzerland in October 2025

Smart Services Summit

The network marketing leadership book that finally names what fear-led growth costs - and what becomes possible when love and calling lead instead You did everything right. You showed up. You stayed consistent. You built something that looks like success from the outside. So why does it feel like you're slowly disappearing inside of it? If you've ever felt like the pressure never turns off - like your rank or your results decide how you feel about yourself - like you're performing a version of you that doesn't quite feel real - you're not alone. And you're not broken. The problem isn't your discipline. It isn't your mindset. It isn't even your team. It's the system you were taught to build inside. Most leaders in network marketing and direct sales are operating inside what Bob Heilig calls fear-led growth: a model that rewards pressure, performance, and constant output while quietly disconnecting you from your calling, your voice, and your sense of self. You adapt. You learn how to lead in a way that works, even when it stops feeling like you. LOVE-LED Growth(TM) is the alternative. Not a new strategy. Not another system to master. A restored way of leading that puts calling back in the driver's seat, stabilizes your identity beyond rank and results, and allows you to grow without losing who you are in the process. Inside this book, you'll discover how to: <ul> <li>See why your content feels heavy, your conversations feel forced, and your team won't duplicate - and what's actually been driving all three</li> <li>Identify the four fear-led masks leaders develop to survive (Performer, Pusher, Teacher, Disconnected) and recognize which one has been running your business</li> <li>Catch the exact moments fear takes over in real time: before you hit "post," in the middle of a sales conversation, or right as the month-end push begins</li> <li>Shift from fear-led consistency (sprint, numb, sprint, collapse) to LOVE-LED rhythm - a pace that's intense when it needs to be but actually sustainable</li> <li>Lead in a way that builds belief in your team instead of dependence on you, so people move without needing your constant push or permission</li> <li>Use a new scoreboard for your leadership - markers that tell you it's working that have nothing to do with rank or revenue</li> </ul> Bob Heilig has spent more than twenty years inside the network marketing profession - first as a leader building his own business, then as a coach who has worked with tens of thousands of leaders across the industry. He didn't study this from the outside. He lived it, taught it, and eventually hit the same wall his clients were hitting. The business he'd spent years building started falling apart. The strategies that had worked stopped working. And in the middle of that collapse, he finally saw what he'd been missing all along. LOVE-LED Growth was written from inside that breaking point - not from the safety of the other side. If you're a network marketing or direct sales leader who has achieved success but feels exhausted, performative, and disconnected from why you started, this book was written for you. If success doesn't feel like you anymore, this is where you come back to yourself.

How to Lead When Success Stops Feeling Like You

Love-Led Growth

The book Why Multi-Generational Teams Win Faster and Work Better reveals how to turn generational diversity into a powerful engine for innovation, speed, and performance. By combining the experience of Baby Boomers, the pragmatism of Gen X, the collaboration of Millennials, and the digital fluency of Gen Z, organizations can unlock results that no single generation can achieve alone.

Inside this practical guide, you'll learn:
The 45% market share advantage: Why companies with high age diversity are far more likely to capture new markets and crush growth targets.
The innovation premium: How age-diverse teams generate 20-30% more patents and bring products to market 25% faster.
The $1.6M retention secret: Learn how to save millions by adopting generational diversity in your company and also become a magnet for talent. 
Reverse mentoring that works: How junior employees can teach senior leaders about emerging tech, and how experienced pros can fast-track younger colleagues' strategic thinking.
A step-by-step implementation framework: Move from accidental age clustering to intentional, high-performance team design.



Whether you're a CEO, leader, HR professional, or team manager, this is your blueprint for building a generationally intelligent organization-one that's more innovative, resilient, and adaptable than any age-homogeneous competitor.

Unlocking the Competitive Advantage of Age-Diverse Workforces

Why Multi-Generational Teams in Companies Win Faster and Work Better

Practical Branding Strategies for Small Businesses - Build Recognition, Loyalty, And Sustainable Growth is a practical handbook for entrepreneurs, startup founders, freelancers, and local business owners who want to build a powerful and memorable brand without the budget of a huge corporation. The book distills branding into straightforward, achievable actions that can be used instantly, regardless of industry or business size.Readers will learn to develop a compelling brand identity, clarify their goal and values, grasp their target demographic, and how to craft language that resonates with customers. It talks about how visuals like logos, colors, typography, and packaging come together with the customer experience, the style of communication, and the reputation to create a unified brand presence.
This is not theory but a focus on sustainable growth through consistent branding decisions that, over time, build consumer relationships. Real-world examples, checklists, and strategies for implementation help users turn branding concepts into actionable business results. Whether you are starting a brand-new business, rebranding an existing one, or seeking to recruit more loyal consumers, Practical Branding Strategies for Small Businesses gives a straightforward blueprint for developing a brand that people will know, trust, and recommend. The book is designed to help small businesses compete more successfully, speak with confidence, and develop long-term value in an increasingly crowded environment.

Build Recognition, Loyalty, And Sustainable Growth

Practical Branding Strategies for Small Businesses

Your team is not struggling because people do not care. More often, teams struggle because the work itself is making success harder than it should be.
In organizations everywhere, capable people are putting in effort, staying busy, and still producing inconsistent results. Deadlines slip. Errors repeat. Frustration grows. Leaders are left wondering why hard work is not leading to better outcomes.

The usual response is familiar: more training, more accountability, more communication, more pressure. Sometimes those efforts help for a while. Often, they do not. The same problems return in slightly different forms, and leaders are left treating symptoms without ever addressing the real cause.

In When Performance Stalls, Jennifer Lilly offers a different way to understand workplace performance. Through the story of a leadership retreat set in the Colorado mountains, readers follow a team of executives as they confront a difficult question: why are talented, committed people working hard and still falling short?

What they discover changes the way they see leadership, performance, and the design of work itself. At the center of the book is the JL³ Performance Levers(TM) framework, a practical method for diagnosing the hidden conditions that shape results. Instead of focusing only on motivation or accountability, this framework helps leaders examine the environment surrounding the work and identify what is truly driving performance.

This book helps leaders diagnose the hidden factors affecting team performance, identify where systems, expectations, and support are misaligned, move beyond surface-level solutions that fail to last, and design work environments where strong performance becomes more consistent and sustainable.

If you preorder the book, visit jl3learningsolutions.com/preorder to claim your preorder gifts.

If you have ever looked at a capable team and wondered why effort is not translating into reliable performance, this book will give you a clearer way to see the problem and a better way to solve it. Because when the work is designed well, teams do not just work harder. They perform.

Six Levers for Fixing the Work So Teams Can Perform

When Performance Stalls

Routledge Studies in Management, Organizations and Society

Psychological Dark Sides of Organizational Behavior explores the often-overlooked negative aspects of workplace environments. It provides a comprehensive analysis of detrimental behaviors and unethical practices within organizations, highlighting their profound influence on individuals, teams, and overall organizational health. Through real-world examples and robust research, the book uncovers how these hidden undercurrents shape workplace dynamics. Readers will gain insights into the complex interplay between organizational structures and individual psychologies that lead to harmful behaviors such as abuse, favoritism, and corporate corruption. The book employs theoretical frameworks like social learning theory and conservation of resources theory to explain how toxic leadership and negative interactions affect employee well-being and organizational performance. Practical recommendations and case studies offer strategies for mitigating these issues, promoting healthier, more inclusive work environments.This research volume is essential for academics, researchers, and students in organizational behavior, management, and psychology. It is also invaluable for corporate managers, HR professionals, and anyone interested in understanding and addressing the darker aspects of organizational life. By exploring these hidden dynamics, the book provides actionable insights for fostering ethical and productive workplaces, making it a crucial resource for anyone committed to organizational improvement and employee well-being.

Psychological Dark Sides of Organizational Behavior

Methods and Applications of Quick Commerce (Q-Commerce)

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