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Ferrer M: THE HYBRID SELLER

THE HYBRID SELLER

How AI and Human Behavior Are Redefining Modern Selling

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

TURBOCHARGE YOUR T.E.A.M.: BRIDGING GENERATIONAL GAPS

What employers must know about FMLA leave for both on-site and remote workers The federal Family and Medical Leave Act (FMLA) helps workers balance the demands of work, family, and personal care. But for employers, knowing how to apply this law fairly and legally can be difficult--especially when it comes to determining workers' eligibility for different types of leave, tracking intermittent leave, and completing the proper paperwork. What's more, related and sometimes overlapping workers' compensation statutes and state leave laws create complexity, such that any misstep can result in frustration for both managers and employees. This book provides answers--in plain English--to every employer's questions about the FMLA. It offers detailed information, sample forms, checklists, and other tools to help company managers and human resources personnel figure out: <ul> <li>who is eligible for leave</li> <li>what types of leave are covered</li> <li>how much leave individual employees may take, and</li> <li>how to comply with notice and other paperwork requirements.</li> </ul> This indispensable guide, from experienced employment law attorneys, has already helped thousands of companies learn how to respect employees' rights while simultaneously protecting their business interests. The 8th edition includes changes to state family and medical leave laws and discussion of how they intersect with the FMLA.

The Essential Guide to Family & Medical Leave

Too many leaders are burning out--and taking their teams with them. Despite good intentions, many organizations still push harder, demand more, and equate long hours with high performance. The result? Talented people walk away from work they once loved, while leaders feel stuck between delivering results at any cost or failing altogether. Longevity Leadership challenges that paradigm. Drawing on neuroscience, behavioral science, and years of experience in organizational change, Jessica Billiet offers a new model for leadership--one that recognizes performance and well-being are not in conflict but deeply connected. When leaders understand how the brain responds to stress, motivation, and habit, they can create environments where people are energized, innovative, and resilient--without sacrificing results. This book explores the small, often overlooked choices leaders make every day: how they respond to pressure, how they communicate during uncertainty, and how they shape team habits and rhythms. Readers will learn practical, science-backed strategies for reducing burnout, leading through resistance, and building sustainable performance across their teams and organizations. At its core, Longevity Leadership is a call for systemic change. It's about equipping leaders at every level with tools to achieve results without destroying the people who deliver them. Inspiring and deeply practical, this book shows that when leaders honor both performance and mental health, everyone wins.

Longevity Leadership: Building Sustainable Performance Through Science-Backed Strategies

The Textile Institute Book Series

Social Sustainability in the Fashion and Textiles Industry

Passionately Transforming Management

"What an interesting agenda for this meeting." "Sustainability is a priority for our company." "We care deeply about our customers." Let's face it: We all lie. Sometimes to save face, to get out of a scrape or to protect someone's feelings, and sometimes for more malicious reasons. Generally, however, we only expect people to lie under certain circumstances, and we expect our professional environments to be beacons of truthful and honest behaviour. Deceit, untruth and disinformation have become part and parcel of the everyday political agenda. World leaders and business magnates unabashedly lie and peddle misinformation, from climate change denialism to anti-vaccine propaganda. In Passionately Transforming Management: Lies, Professor Johan Alvehus recognizes that such things are not only going on at the grand political stage - instead arguing that the utility of lies, deception and manipulation can provide key lessons for anyone interested in leadership. The author delves into differing philosophical perspectives on the morality of lying, before examining the various ways in which falsehoods find their way into our modern workplaces. Ultimately, we must begin re-assessing our professional hierarchies with a new clarity by rejecting the notion of a leader as a morally superior concept automatically deserving of adulation. We need to recognize that lies and manipulation are fundamental elements of accomplishing things in organizations. Even before working life starts, its truthfulness is dubious - who doesn't polish their CV to give a better impression? Bypassing formal structures, ensuring certain people are left out of decision processes, spreading non-factual 'visions' and lying to keep one's position safe are all essential for the accomplished manager. Passionately Transforming Management: Lies provides students, scholars and managers with a concise and provocative guide to identifying, utilising and manipulating bullshit culture.

Passionately Transforming Management: Lies

How to Prove Your Value After the Jobs Are Gone

Bridging the Talent Chasm

An Evidence-Based Guide to Performance Leadership

Armstrong’s Handbook of Performance Management

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

A practical framework for integrating human and artificial intelligence to drive enterprise growth In Live Agent: A Leader's Guide to Humanizing AI, Detria Williamson, former CMO of IDEO and Board Advisor for AI 2030, delivers a values-driven framework for embedding responsible AI across enterprise functions. Drawing on decades of digital transformation experience and work generating over $6 billion in brand equity for clients like Google and AT&amp;T, Williamson moves beyond automation hype to show leaders how AI implementations can amplify human judgment. Live Agent provides actionable guidance across four critical domains: Brand, Customer Experience, Research and Design, and Product Design. Through real-world case studies, the book demonstrates how to architect AI systems that enhance customer loyalty and brand differentiation while preserving trust. Williamson's ICX (Inclusive Customer Experience) approach ensures that AI integration strengthens inclusive design practices rather than undermining them, giving organizations a sustainable competitive advantage. Readers will also find: <ul> <li>A structured methodology for balancing human intelligence and AI across brand strategy, product design, and customer experience functions</li> <li>Real-world case studies showing how leading organizations have implemented responsible AI to drive measurable enterprise growth</li> <li>The ICX (Inclusive Customer Experience) approach for designing AI systems that maintain trust and serve diverse customer populations</li> <li>Practical guidance on architecting AI solutions that amplify human judgment rather than replacing it, strengthening brand differentiation</li> <li>Frameworks for evaluating AI readiness and embedding responsible practices informed by insights from over 5,000 executive leaders</li> </ul> Live Agent is written for executives, CMOs, chief experience officers, and senior leaders responsible for AI strategy and digital transformation. Organizations seeking to integrate AI in ways that strengthen customer relationships and preserve brand trust will find Williamson's framework both actionable and grounded in proven enterprise results.

A Leader's Guide to Humanizing AI

Live Agent

Algorithmic Management: Artificial Intelligence and the Transformation of Organizations is the first comprehensive textbook designed to prepare management students to engage critically and responsibly with artificial intelligence in organizations. Bringing together classical management theory, contemporary AI applications, and systematic power analysis, the book equips future managers to both harness AI's potential and confront its risks.Structured in three parts, the book begins with foundational frameworks-socio-technical systems theory, technology and society perspectives, and core management theories reinterpreted for the AI era. It then examines applications across all major management functions-Marketing, HR, Finance, Operations, Supply Chain, and Strategy-using over 30 real-world case studies drawn from different industries, parts of the world, and types of organizations from multinational corporations to nonprofits and social ventures. The final section addresses organizational design, leadership, governance, and the future of algorithmic organizations. Throughout, pedagogical features-learning objectives, vignettes, discussion questions, toolkits, and ethical dilemmas-make the book classroom-ready and adaptable across MBA, undergraduate, and executive education settings. The text advances an approach of pragmatic criticality: AI is neither celebrated uncritically nor rejected outright but treated as a socio-technical phenomenon requiring managerial judgment, ethical reflection, and contextual awareness.By bridging management theory, functional practice, and critical perspectives, this book fills a critical market gap and is positioned to become the definitive teaching resource on AI and management for business education worldwide.

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

Why Your Business Isn't Making the Money It Should and How to Fix It

The Profit Gap

THE HYBRID SELLER

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