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Ferrer M: THE HYBRID SELLER

THE HYBRID SELLER

How AI and Human Behavior Are Redefining Modern Selling

An Evidence-Based Guide to Performance Leadership

Armstrong’s Handbook of Performance Management

How to Create, Manage, and Sustain a Skills-Based Culture

The TWI Implementation Field Guide

This accessible and thought-provoking book offers a critical exploration of global health philanthropy, blending personal narrative with a rigorous examination of the field's challenges and opportunities. Grounded in the authors' decades of experience, Crossroads in Global Health reflects on the transformative power of medicine, the complexities of global health engagement, and the enduring human impulse to alleviate suffering. The authors examine the tension between short-term relief and durable system change, and show how reframing global health as a marketplace, powered by data, analytics, and AI, can better match resources to need and turn goodwill into measurable impact.Key Features:· Explores the history, evolution, and critiques of global health, with a focus on discrete philanthropic medical missions.· Examines the landscape of global health needs and resources, shaped by logistics, incentives, and institutional structures.· Reflects on the authors' personal journeys in global health, offering insights into the challenges and lessons learned from decades of experience.· Proposes innovative approaches to harnessing data and technology to create a more efficient and accountable marketplace for global health philanthropy.· Balances the importance of systemic solutions with the moral imperative of immediate care, emphasizing the enduring value of direct human connection in medicine.Building on the authors' previous works, including the World Compendium of Healthcare Facilities and Nonprofit Organizations, this book is an essential resource for medical practitioners, academics, and professionals in the non-profit, public, and private sectors. It offers a compelling call to action for those seeking to make a meaningful impact in global health, while honoring the profound responsibility and transformative potential of the medical profession.

Pragmatic Solutions in a Complex World

Crossroads in Global Health

The Car Wash Way

Competitive advantage is found in operations, and in the operations leaders who build resilient, adaptive, and intelligent businesses.The relentless waves of disruption in the turbulent 2020s--from the Covid-19 pandemic to AI breakthroughs and so much more--have made operations the nerve center of business survival. The companies thriving in today's volatile world are those that have transformed operations from a "silent function" into a strategic engine of resilience, innovation, growth, and competitive advantage. In this practical book, you learn how it's done.Professor of Strategy and Supply Chain Management Carlos Cordon joins the former head of operations at Nestlé, Magdi Batato, to show leaders why operations is the CEO's secret weapon and how the COO has emerged as one of the most strategically important roles in modern business.Drawing on interviews, case studies, and real-world lessons from global leaders at companies including Nestlé, Apple, Carlsberg, Danaher, and Novo Nordisk, the authors reveal how modern executives are rethinking the supply chain to be something more flexible and nonlinear; how they're reimagining manufacturing, sustainability, technology, talent, and customer responsiveness in an era when disruption is constant and adaptability is everything.From nearshoring and AI-powered decision-making to sustainable sourcing, consumer-driven operations, and resilient ecosystems, the book provides a practical framework for building operations that can withstand shocks while continuing to innovate and grow. It will guide CEOs, COOs, supply chain leaders, strategists, and anyone responsible for steering organizations through an increasingly unpredictable world.Operational resilience is now inseparable from long-term success. Operations is strategy.

Redefining Competitive Advantage for the Next Era of Business

Operations Is Strategy

This exciting new edition of Strategy and Human Resource Management explores how people strategy shapes organisational survival, performance and competitive advantage. It shows how HR strategy differs across organisations, industries and societies, and why those differences matter, offering a nuanced understanding of HRM in context rather than one-size-fits-all solutions. Written by world-renowned authors, it provides a rigorously analytical, research-led approach that first explains what managers actually do and the reasoning behind their decisions before considering implications for practice. Theory is brought to life through real-world examples, cases and vignettes, making complex ideas accessible and relevant. Alongside core principles of strategic HRM, the book examines the critical features of the environments in which they are applied, delivering a richly grounded, practice-orientated analysis for students and practitioners alike. New to this edition: - Fully updated throughout in terms of citing latest research and application. - New coverage of AI and robotization in the context of HRM an implications for organizational strategy. - New coverage of sustainable HRM. - New coverage of HR analytics. - New coverage of post-pandemic/Covid working and implications for employees and employers. - New and updated case studies. - Strengthening of practical tools and application. - Increased use of figures, table and other illustrations.

Strategy and Human Resource Management

Navigate the MBA research journey with clear methodology, structure and confidence. Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines. Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum. Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving. This textbook includes: - Clear learning outcomes aligned to postgraduate research modules - Worked examples demonstrating each stage of the research process - Key concepts and terms to support methodological understanding - Exercise questions and real-world examples with applied tasks - A structured three-month completion framework for project planning Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Completing Projects and Dissertations

Research Methods for MBA Students

What nobody tells you about power, money, and winning in business There is a moment most executives recognize but rarely talk about. You're sitting in a meeting where the language is polite, the slide deck is professional, and everyone in the room knows someone is about to get destroyed. The budget. The team. The product. The career. They call it a strategic review. What it actually is? A knife fight with better lighting. Business isn't fair. Meritocracy is largely a fiction. The people who talk like sages are usually improvising behind the scenes, and the gap between the official version of how companies work and what actually happens inside them is exactly where careers are built-or quietly ended. The Trick Is Not Minding That It Hurts is the book that lives in that gap. It is a blunt, unsentimental field guide to how the system actually works and how to survive it without losing your sanity. After two decades inside the world's most competitive environments-including senior leadership roles at Facebook, Alibaba, and Expedia, followed by years in the private equity trenches-Lee McCabe has seen how power is built, how decisions are really made, and why the "official story" is often the most dangerous one to believe. If you are ready to stop being naive and start navigating the real world of business, this is your guide.

What Nobody Tells You About Power, Money, and Winning in Business

The Trick Is Not Minding That It Hurts

Now in it's eighth edition, with this practical book understand measuring and improving employee performance in modern organizations. Armstrong's Handbook of Performance Management by bestselling author Michael Armstrong is a core textbook for students of human resource management, organizational behaviour and leadership. Suitable for undergraduate and postgraduate study, this new edition aligns with performance management, appraisal and reward courses, while reflecting the impact of AI, digital transformation and evolving workplace practices. The book covers the full performance management cycle, including goal setting, measurement, feedback, development and managing underperformance, alongside leadership, performance culture and reward systems. This textbook includes: - Real-world examples from Microsoft, HSBC and IBM to demonstrate how theory is applied in practice across modern organizations - Practical frameworks for performance planning, measurement and evaluation - Exercises and activities to support critical thinking and application - Guidance on feedback, coaching and managing underperformance - Online resources including lecture slides, instructor materials, glossary and literature review Whether studying HRM or preparing for a career in people management, Armstrong's Handbook of Performance Management equips students with the knowledge and skills to manage performance effectively in today's workplace.

TURBOCHARGE YOUR T.E.A.M.: BRIDGING GENERATIONAL GAPS

Business today remains tethered to a paradigm that is long out of date. This mindset assumes that universal answers exist: Businesses can simply apply compartmentalized operations and follow linear paths to success. Experienced managers know business doesn't work this way. Where should they turn? In this groundbreaking book, Doug Garnett shows how complexity science reveals a new understanding of how business works that is as useful on the front lines as in the C-suite. This discipline--the study of behaviors in highly interconnected, adapting systems dominated by emergence--is revolutionizing fields from biology and economics to psychology and artificial intelligence. Recognizing a business as a complex adaptive system operating within other complex systems changes our perspective on everything from core concepts of demand, profit, and strategy to the nature of business success. Managers who grasp the order hidden within complexity discover not only a powerful new understanding of their role but also potential for dramatic contributions to success. The Complexity Paradigm features vivid examples ranging from local coffee shops to major corporations like PepsiCo, Boeing, Mattel, Starbucks, and General Motors as well as tech giants such as Apple and AT&amp;T. Grounding eye-opening theory in the realities of business, this foundational look at complexity offers deep insight and value for practitioners and students alike.

Using Systems Science to Drive Business Success

The Complexity Paradigm

Artificial intelligence has crossed the liability Rubicon. It is no longer a backend IT experiment governed by soft ethics, voluntary frameworks, and vague policy statements; it is a material financial asset driving enterprise revenue and unprecedented legal exposure. As we transition into Industry 5.0, algorithms are making autonomous, consequential decisions at machine speed. Yet, corporate boards and risk committees are attempting to govern these gigahertz systems using static compliance checklists designed for a slower, simpler era. The result is a looming crisis of algorithmic discrimination, regulatory friction, and catastrophic reputational decay. When an opaque, black-box model hallucinates financial advice or leaks proprietary trade secrets, the ensuing failure cascade can destroy billions in market capitalization overnight.AI Governance and Risk Management provides the definitive, boardroom-ready blueprint for surviving the fragmented global regulatory dragnet. This book dismantles the illusion of traditional "Human-in-the-Loop" oversight, proving that true algorithmic safety requires hard, architectural constraints. Drawing on decades of technology operations and academic leadership, the text translates classical financial auditing principles into executable machine logic. The author brings unparalleled practical experience-from supporting six Silicon Valley startups in client-facing roles to develop computer vision use cases, to leading over 30 continuous improvement projects for Cisco Systems. Having authored foundational texts on Segregation of Duties (SOD) and Hierarchical SOD two decades ago, and backed by 15 years of teaching financial risk management, this expertise culminates in the AI Integrity Framework (AIIF). This Hamiltonian approach empowers organizations to embed continuous improvement cycles and strict SOD directly into their deployment pipelines.Readers will discover how to engineer automated "Build Breaks," architect deterministic kill switches, and secure the unstructured data supply chain against copyright contamination and intellectual property theft. By shifting from reactive public relations to proactive "Governance as Code," Chief Risk Officers, legal counsel, and audit committees can mathematically prove fiduciary control to regulators across overlapping jurisdictions, from California to the European Union.Authored by a veteran industry practitioner, creator of five previous Wiley &amp; Sons texts, and current developer of the Industry 5.0 and AI curriculum at Santa Clara University, this release is not a theoretical ethics manual. It is an uncompromising operational survival guide. It provides the exact structural tools necessary to transform artificial intelligence from an unquantified off-balance-sheet liability into a fully auditable, legally defensible, and highly profitable enterprise asset.

The AI Integrity Framework (AIIF) for Enterprise Control and Regulatory Compliance

Auditable AI Governance and Risk Management

THE HYBRID SELLER

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