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The EGA Master case study

The EGA Master case study

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Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success story, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades?

Informations bibliographiques

mars 2014, 80 pages, Anglais
UNIVERSIDAD DE DEUSTO
9788415759249

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