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Josep Lagares

Time-Out

Creativation or Extinction,  It's Our Choice

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

The Art and Science of Digital Marketing and Advertising

Click Here

An exploration of Cuba's emerging digital culture and Cubans' creation of grassroots networks, digital black markets, and online spaces for public debateUntil just a few years ago, Cuba was one of the least-connected countries in the world. But as digital technology has become increasingly available, Cubans have found inventive ways to work around such remaining barriers as slow speeds, high costs, and inadequate infrastructure. In Island in the Net, Steffen Köhn examines Cuba's nascent digital culture and how it has reconfigured the relationship between the state and its citizens. Köhn shows that through innovations including "sneakernets" (the physical transfer of information by flash drives and other devices), digital black markets, and online spaces for political debates, Cubans have successfully challenged the government's monopoly on media and public discourse. Drawing on multisited ethnographic research, Köhn documents Cuba's digital awakening, from the introduction of accessible Wi-Fi in 2015 to the social media-fueled protests in July 2021. Cubans' community-driven digital innovations, he suggests, could be models for potential alternatives to the current Big Tech-dominated internet. Each chapter in Island in the Net is accompanied by a multimodal anthropology work: a video game, interactive installations, video art, an ethnographic documentary, and an expanded cinema installation. These unique media, created with Cuban artist Nestor Siré and other local collaborators, accessible to readers via a QR code, bring the book's argument vividly to life.

Digital Culture in Post-Castro Cuba

Island in the Net

START FOR SUCCESS: "what it truly takes to plan and grow a successful start-up," Elite Business Magazine


Why do some start-ups succeed and others fail? How do other entrepreneurs get past fear, raise funds, win customers, deal with seemingly impossible challenges?
 
Start for Success sets out to answer these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid. 


All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe.


If you are thinking of starting a business, this book will help you take that step forward. It will give you courage and help you start out right.


If you are already growing your business, Start for Success will challenge you to re-evaluate the existing foundations in every aspect of your business to then move forward with confidence.
 The entrepreneurship journey will always be a roller-coaster ride of the unexpected, but Start for Success will help give you practical, relevant insights to navigate each step forward successfully.

The Entrepreneur's Guide to Start-ups

Start for Success

Uncover the hidden system that shapes opportunity.

In the entrepreneurial game, success often seems reserved for two types of players: insiders with decades of experience and powerful networks and the venture-backed who raise staggering amounts of money because they fit a specific mold. For the rest of us, anthropologist and entrepreneur Ujwal Arkalgud reveals the unwritten rules that decide who gets a meeting, funding, or a sale, and shows how to turn your outsider status into your greatest advantage.

In Invisible Rules, Arkalgud introduces a playbook for those on the outside looking in and exposes the hidden scoring system that determines who can succeed, how success happens, and which paths are considered legitimate. Drawing on his experience bootstrapping a company to a high-eight-figure exit and reviving stagnant mid-sized firms, Arkalgud provides the tools to
identify the specific invisible rules shaping success in your context,
de-risk your venture by uncovering unspoken buyer behaviors,
hack credibility to shorten the path to product-market fit, and
apply an actionable framework-The Five Movements-to chart your path forward.



You'll also learn to recognize the hidden forces, or "power magnets," that shape opportunity, from Identity Privilege to Credentialism, and develop techniques to move beyond assumed limitations while still leveraging useful structures. 

For anyone who refuses to be confined by hidden boundaries, Ujwal Arkalgud's Invisible Rules is your guide to reclaiming the power to define success on your own terms-and turning ideas into lasting impact.

How to Outsmart the Entrepreneurial Game

Invisible Rules

One woman must learn to love again with the help of her supper club friends and the man next door in this delightful enemies-to-lovers small-town contemporary romance that's perfect for fans of Jill Shalvis and Jenny Hale! The best meals. The perfect company. And just enough sparks to make it complicated . . . &nbsp; Serenity Wheeler’s Supper Club is all about getting together with great friends, incredible food, and a whole lot of dishing—not for hooking up. Still, Serenity knows inviting her friend’s brother to one of her dinners is just good manners, but the ultra-fine, hazel-eyed Gabriel Cunningham has a gift for saying the wrong thing at the really wrong time. Gabriel isn’t quite sure how they got off on the wrong foot, but something about Serenity makes him nervous. Maybe it’s because he’s new to the small-town vibe. Maybe it’s because the woman is so gorgeous that he can’t think straight around her. Before long, everyone in the Supper Club knows there’s more heating up between Serenity and Gabriel than the delicious meals they share. But Serenity can’t let herself fall for Gabriel. Because while cooking with love is one thing, trusting it is quite another . . .

A Table for Two

Die Quandts sind die reichste Familie Deutschlands. Ihr Firmenreich umspannt heute den Globus, mit Produktionsstätten in Europa, den USA, China und Afrika. Ihnen gehören nicht nur BMW, Mini und Rolls-Royce, sondern viele weitere Konzerne, etwa im Chemie- und Arzneimittelsektor. Und sie betreiben Logistik und Umwelttechnologie, fördern Start-ups und finanzieren Forschung und Wohltätigkeit. 
Rüdiger Jungbluth durchleuchtet Deutschlands mächtigste Dynastie - von ihren Anfängen in der Kaiserzeit bis heute. Interviews mit Familienmitgliedern und tiefe Recherchen geben Einblick, wie die Quandts ihr Wirtschaftsimperium regieren und es an die nächste Generation weitergeben.
Eine Erzählung über unternehmerischen Erfolg, politischen Opportunismus und familiäre Verwicklungen.

Pressestimmen zur vorigen Ausgabe:

Das Buch liest sich so unterhaltsam wie ein Roman. Wer von einer deutschen Familiengeschichte gefesselt werden möchte, muss nicht auf die Buddenbrooks zurückgreifen. Die Realität kann mindestens so spannend sein.« NZZ am Sonntag

»Frau Klatten gibt ungewöhnliche Einblicke in ihr Privatleben.« Die Welt

»Die Lektüre des lebendig geschriebenen, gut recherchierten und detailreichen Buches lohnt sich.« Wirtschaftswoche

Ihr Aufstieg, ihre Schuld, ihr Reichtum

Die Quandts

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders:&nbsp;pivot or die.As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become&nbsp;billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot.&nbsp;Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders in technology and beyond to stay flexible and agile:<ul><li>The startup pivot: how startups can shake up industries and maximize the advantage of new ideas</li><li>The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands</li><li>The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward</li><li>The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors</li></ul>In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.

How Leaders Thrive When Everything Changes

Pivot or Die

Are you ready to go from $0 to $1M in as little as 12-18 months? 
It's a lot easier than you think.
As a matter of fact, there are 60 million millionaires in the world today.
24 million of them are in the United States.
And they all did the same thing to become millionaires.
They made a choice.
If you're ready to make the choice to be a millionaire, then in this book you will learn: ¿ The step by step system to go from $0-$1M in 12-18 Months. ¿ 
How to get rid of the head trash that is keeping you from making millions. ¿
An effective guideline to help you make million dollar decisions. ¿ 
How to quickly find profitable business ideas. 
How to start to make money in as little as 48 hours. ¿ 
Find valuable resources to help you go from $0 to $1M in 12-18 Months.



Get your copy and start making Your First Million Today!

How to Go from $0 to $1M in 12 to 18 Months

The Entrepreneur's Guide to Making Your First Million

In a world that glorifies hustle and punishes pause, many entrepreneurs find themselves chasing success at the cost of their health, relationships, and inner peace. "Untrapreneur" is your guide to building a thriving business without sacrificing what matters most.

Through candid insights, proven frameworks, and actionable tools, this book helps you in reclaiming your time, redesigning your business to support your lifestyle, and adopting habits that sustain - not drain - you.

Whether you are an early-stage founder or a seasoned entrepreneur who is stuck in overdrive, this book offers a roadmap to sustainable success - one that doesn't leave your life in the rearview mirror. Because burnout is not a badge of honor - and balance is not a myth.

Untrapreneur - How To Build A Thriving Business Without Burning Out Your Life

"A witty and clear-eyed guide for anyone who wants to play the stock market to their advantage and learn the secrets of a top Wall Street investor."--Publisher's description.

My Insider's Playbook for Making a Fortune on Wall Street

The Wolf of Investing

A DISRUPTIVE, FULFILLMENT-FIRST APPROACH TO LIVING IN THE MODERN AGE BY 28- YEAR-OLD ENTREPRENEUR AND CEO OF SOCIAL CHAIN, STEVEN BARTLETT Happy Sexy Millionaire: Unexpected Truths about Fulfillment, Love and Success is a crucial intervention for a society that is going in the wrong direction, offering actionable advice to help improve your mindset. Steven unapologetically and humorously challenges widely-accepted, often damaging clichés on topics of happiness, love and success, and replaces them with bold, science- backed and unconventional principles for surviving. In a world where we're told that we must make sacrifices to become successful, Steven teaches us how to achieve personal success without losing sight of the other things that make life fundamentally worthwhile. He shows us that money and happiness aren't mutually exclusive or hard to attain for anyone, if you understand the simple principles that both are based on. From social media to comparison culture, relationships to entrepreneurship, Steven borrows from his own inspiring success story and teaches us how we can attain long- lasting fulfillment in our modern, hyper-connected landscape.

From bestselling author and host of The Diary of a CEO podcast, and Dragons Den star

Happy Sexy Millionaire

A stunning new insight into how the most crucial lesson&nbsp;you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost. The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play&nbsp;and our very minds.&nbsp; Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics'&nbsp;ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new.&nbsp;Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies&nbsp;friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world. As we emerge from the&nbsp;unprecedented disruption of a global pandemic, Pivot&nbsp;shows all of us - individuals, organisations and institutions -&nbsp;that&nbsp;if the vine we are holding onto is withering, we can have&nbsp;confidence to reach out for a new one in 2023&nbsp;and beyond.

Eight Principles for Transforming your Business in a Time of Disruption

Pivot

Time-Out

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