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Time-Out

Creativation or Extinction,  It's Our Choice

Rasha Oudeh

The Decision. The Price. What Remains.

Leadership Without Sugarcoating

"Anyone building a B2B business should read this book." —Aaron Levie, CEO at Box Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. 
 
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.&nbsp; 

This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
 
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. 

Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.

A Handbook for High-Performance Sales Teams

Built to Grow

Ilkka Kakko

Authentic Serendipity - and Why We Need 21st - Century Jesters

In intelligent markets, intuition is no longer enough. 

 This book shows how successful entrepreneurship now depends on the integration of data analytics, strategic decision-making under uncertainty, and human resilience. Blending entrepreneurial practice with computational market analysis, this book offers a modern framework for understanding how product and capital markets behave in fast-moving, high-growth environments. 

 Written for founders, executives, and innovation leaders, the book demonstrates how data-driven methods can be used to anticipate market shifts, evaluate opportunities, and manage risk. At the same time, it addresses the human side of entrepreneurship: enduring intense stress, navigating failure, and persisting through career setbacks. 

 Bridging analytics, strategy, and psychology, Entrepreneurs and Markets transforms entrepreneurial ambition into disciplined, data-informed action. It is a practical guide for turning uncertainty into strategic advantage in the age of intelligent markets.

Computational Insights

Entrepreneurs and Markets

An empirical analysis and new theoretical framework for understanding economic expectations and decision-making in different historical settings. Expectations play a crucial role in shaping economic behavior. But how are expectations actually formed, and how has this changed over time? The financial crisis of 2007–08 cast doubt on traditional theories of expectation formation, particularly the rational expectations framework. In Contingent Expectations, Alexander Nützenadel and Jochen Streb examine the ways that past experiences influence the economic expectations and decision-making of households, investors, and policymakers through history, and offer an alternative perspective. Combining a comprehensive empirical analysis of expectation formation from the eighteenth century to the present day with an assessment of the relevant economic theory, Nützenadel and Streb present a new theoretical framework, contingent expectations, for understanding economic expectation. Nützenadel and Streb show how economic actors developed new forecasting methods in response to rising uncertainty brought on by the Industrial Revolution, the expansion of global trade, financial market integration, and environmental crises. Tracing the evolution of economic theories on expectations, they find that when growing market volatility made forecasting more complex, economic agents often adapted with remarkable flexibility to changing circumstances. Challenging prevailing concepts of expectations, including rational choice and adaptive expectations, Nützenadel and Streb emphasize the heterogeneity of economic agents’ cognitive practices—in particular, the need to consider variation in information costs and historical experience. Expectation formation, they argue, is contingent on each individual’s current decision-making situation. Their account of the history of economic expectations has significant implications for current debates in economics.

Uncertainty, Risk, and Economic Behavior in Historical Perspective

Contingent Expectations

Imad Muratspahic

Build a Repeatable System for Research, Production, Distribution, and Catalog Management

One-Person Digital Publishing Business

In a world that glorifies hustle and punishes pause, many entrepreneurs find themselves chasing success at the cost of their health, relationships, and inner peace. "Untrapreneur" is your guide to building a thriving business without sacrificing what matters most.

Through candid insights, proven frameworks, and actionable tools, this book helps you in reclaiming your time, redesigning your business to support your lifestyle, and adopting habits that sustain - not drain - you.

Whether you are an early-stage founder or a seasoned entrepreneur who is stuck in overdrive, this book offers a roadmap to sustainable success - one that doesn't leave your life in the rearview mirror. Because burnout is not a badge of honor - and balance is not a myth.

Untrapreneur - How To Build A Thriving Business Without Burning Out Your Life

A Practical Guide to Building Stronger Teams, Leading Through Change

The Trust-First Leader

In Climbing Through, Melissa Strong, a rock climber and restaurateur, unveils her remarkable journey of survival and resilience in the face of mortality after being horrifically injured by electricity. Transporting readers back to her early days in New England, Strong vividly recounts her transformation from a self-described “C” student in gym class to a sponsored rock climber. She dismantles conventional expectations, forging a distinctive path that culminates in the realization of her own restaurant venture. Navigating her uncertainties about parenthood and grappling with the challenges of infertility, Strong rebounds toward her dreams and weaves them into tangible aspirations. The vision of her restaurant takes shape, but in a fateful twist, a near-fatal encounter with a powerful electric current during the renovation process leaves her confronting the stark reality of her altered hands, once the lifeblood of her livelihood and rock-climbing passion. As she navigates the complex realm of medical intervention, enduring multiple surgeries and an arduous recovery, she discovers within herself an indomitable spirit that propels her through adversity. Climbing Through is a poignant chronicle of unwavering fortitude, an inspiring testament to the triumph of the human spirit over life’s most daunting challenges.

A Courageous Story of Grit, Healing, and Second Chances

Climbing Through

Shortlisted for the Financial Times and Schroders Business Book of the Year Award How 1,000 years of global history show why technological and economic progress is often followed by stagnation and even collapse In How Progress Ends, Carl Benedikt Frey challenges the conventional belief that economic and technological progress is inevitable. For most of human history, stagnation was the norm, and even today progress and prosperity in the world's largest, most advanced economies--the United States and China--have fallen short of expectations. To appreciate why we cannot depend on any AI-fueled great leap forward, Frey offers a remarkable and fascinating journey across the globe, spanning the past 1,000 years, to explain why some societies flourish and others fail in the wake of rapid technological change. By examining key historical moments--from the rise of the steam engine to the dawn of AI--Frey shows why technological shifts have shaped, and sometimes destabilized, entire civilizations. He explores why some leading technological powers of the past--such as Song China, the Dutch Republic, and Victorian Britain--ultimately lost their innovative edge, why some modern nations such as Japan had periods of rapid growth followed by stagnation, and why planned economies like the Soviet Union collapsed after brief surges of progress. Frey uncovers a recurring tension in history: while decentralization fosters the exploration of new technologies, bureaucracy is crucial for scaling them. When institutions fail to adapt to technological change, stagnation inevitably follows. Only by carefully balancing decentralization and bureaucracy can nations innovate and grow over the long term--findings that have worrying implications for the United States, Europe, China, and other economies today. Through a rich narrative that weaves together history, economics, and technology, How Progress Ends reveals that managing the future requires us to draw the right lessons from the past.

Technology, Innovation, and the Fate of Nations

How Progress Ends

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' Mark Zuckerberg, CEO - Meta'Few people understand marketing and growth better than Alex.' Daniel Ek, CEO - Spotify

The Art and Science of Digital Marketing and Advertising

Click Here

Johannes Bergstein

Economics - Compact Basic Knowledge for Beginners: How to Easily Understand the Fundamentals of Economics and Gain Insight into the Economy, Financial Markets, and Social Models

Time-Out

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