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The Child Consumer in the AI Era

Marketing Strategies, Privacy, and Digital Well-Being

Lamb/Hair/McDaniel's "MKTG," 15th Edition helps you connect marketing to everyday experiences, strategic business decisions, and the surrounding marketplace. Supported by a clear, concise writing style and organized structure, this edition guides you through essential marketing concepts, providing relevant real-world examples and practical applications that make core concepts easier to apply With enhanced coverage of timely topics, including artificial intelligence, digital marketing, emerging social and cultural trends, and evolving marketplace dynamics, "MKTG," 15th Edition gives you a greater understanding of the forces shaping modern marketing practices.

Mktg

Algorithmic Management: Artificial Intelligence and the Transformation of Organizations is the first comprehensive textbook designed to prepare management students to engage critically and responsibly with artificial intelligence in organizations. Bringing together classical management theory, contemporary AI applications, and systematic power analysis, the book equips future managers to both harness AI's potential and confront its risks.Structured in three parts, the book begins with foundational frameworks-socio-technical systems theory, technology and society perspectives, and core management theories reinterpreted for the AI era. It then examines applications across all major management functions-Marketing, HR, Finance, Operations, Supply Chain, and Strategy-using over 30 real-world case studies drawn from different industries, parts of the world, and types of organizations from multinational corporations to nonprofits and social ventures. The final section addresses organizational design, leadership, governance, and the future of algorithmic organizations. Throughout, pedagogical features-learning objectives, vignettes, discussion questions, toolkits, and ethical dilemmas-make the book classroom-ready and adaptable across MBA, undergraduate, and executive education settings. The text advances an approach of pragmatic criticality: AI is neither celebrated uncritically nor rejected outright but treated as a socio-technical phenomenon requiring managerial judgment, ethical reflection, and contextual awareness.By bridging management theory, functional practice, and critical perspectives, this book fills a critical market gap and is positioned to become the definitive teaching resource on AI and management for business education worldwide.

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

Create Only Core Concepts Notebook for Connect Master: Marketing 2027 Release

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

AI and quantum computing are two disruptive forces about to push financial services and the banking industry over the edge, demanding an unprecedented transformation. They are not fleeting trends but fundamental disruptors that will reshape the core of banking and finance. Authored by a senior Swiss banking technology executive, this practical guide helps board members and senior leaders turn disruption into a disciplined strategic agenda. It offers a rare insider perspective and a roadmap for navigating these seismic shifts. Bridging the gap between technological innovation and practical application, this book equips leaders with the tools to address the challenges and opportunities posed by AI and quantum computing. It features a thorough review of the latest business opportunities and threats associated with these technologies, alongside foresight-based strategic decision frameworks to guide prioritisation. Real-world case studies and an online companion with 125 AI use cases tailored for banks provide actionable insights. It also introduces an original AI Adoption Maturity Model and a Hybrid Enterprise Reference Architecture to ensure safe integration of internal systems with external frontier models. Finally, it provides two detailed multi-year roadmaps, offering a clear path to harness AI's potential and to prepare for a post-quantum future through crypto agility.Rather than offering abstract predictions or generic solutions, this book presents financial-services leaders with the frameworks, choices, and implementation path they need to act with confidence at a moment when waiting is no longer an option.

Evolutions at the Bleeding Edge

How AI and Quantum Computing Will Make or Break the Bank

**This edition will be released in March 2027. If you want to get a copy ahead of then, have a look at our hardback edition, released in May 2026.** 'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind A ridiculously in-depth guide to finding a fulfilling and impactful career in an age of AI. You have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. This means your choice of career is the most important decision you'll ever make. Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades. So what should you do? Most advice is based on no research, instead offering (misleading) platitudes like 'follow your passion'. It's surprisingly out of date, focusing on traditional paths rather than those most likely to thrive in an age of AI. And if you want to help others, the advice is even more simplistic: telling you to choose careers like nurse or doctor, when there are paths in which almost anyone can save more lives. In fact, some careers have hundreds of times more impact than others, but most of us have no idea which ones. Benjamin Todd is the founder of 80,000 Hours, a non-profit that's spent over ten years researching how to have a meaningful and impactful career. Here he introduces a tried-and-tested toolkit framework that has already led thousands of people to change their path. It covers:<ul><li>What really makes for a dream job, and why finding it probably doesn't involve 'following your passion'.</li><li>How to identify which global problems are most pressing, and why they might involve AI as much as climate change.</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them.</li></ul> It's also full of practical tips and tools. You'll come away with a plan to use your 80,000 hours in a way that's rewarding and fulfils your potential to make a difference. 'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work 'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity 'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature 'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

Why the Best Companies Make Marketing Everyone's Business and How You Can Too

The M Word

Taylor and Francis Proceedings in Computer Science and Engineering

Reimagining Tomorrow: AI and Sustainable Imperative presents a curated collection of high-quality research contributions that explore the transformative role of Artificial Intelligence in addressing pressing sustainability challenges across a variety of sectors.This book highlights how advanced AI techniques-ranging from machine learning and deep learning to intelligent optimization-are being leveraged to enhance efficiency, reduce environmental impact, and support data-driven decision-making. The volume emphasises the growing importance of integrating technological innovation with sustainability goals to create resilient and future-ready systems. The primary focus of this book is on human-centred Artificial Intelligence, with particular attention given to its ethical, societal, and governance dimensions. It examines critical issues such as transparency, fairness, accountability, and privacy, while also showcasing AI-driven solutions for sustainable development in key domains, including healthcare, education, smart infrastructure, and Industry 5.0. The contributions further address interdisciplinary approaches, combining AI with emerging paradigms such as edge computing, IoT, and green technologies to enable scalable and responsible innovation.The book provides valuable insights for researchers, academicians, industry practitioners, policymakers, and students by offering a comprehensive perspective on both theoretical advancements and practical implementations of AI for sustainability and serves as a reference for understanding current trends, identifying research gaps, and exploring future directions in the design of intelligent, ethical, and sustainable systems.

AI and Sustainable Imperative

Reimagining Tomorrow

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

The average independent restaurant in the United States squeaks by with single-digit profit margins, while the larger groups and chains enjoy much healthier returns. So, what if someone could teach these smaller owners and operators how to prop up the same systems the big brands use? What if someone could show them how to generate consistent, predictable 20% profits? It would be life-changing. In this book, Chip Klose leverages an MBA in food marketing, plus his twenty-five years of operational experience, to pass on all that he has learned to help restaurant owners everywhere make the kind of money they deserve. Inside these pages, you'll find dozens of playbooks that can be put into practice immediately. Implementing just a few of these will make a meaningful difference in the bottom line. This book is for anyone who looks out at a busy dining room and can't understand why they're still not making money. The secret to success can be found in the pages that follow.

The Restaurant Profit Playbook: A Comprehensive Guide to Building a Successful Business That Scales

The Child Consumer in the AI Era

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