The Business of Belonging

PRAISE FOR THE BUSINESS OF BELONGING

"A tactical primer for any business embarking on the critical work of actively building community."
-SETH GODIN, Author of This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."
-NIR EYAL, bestselling author of Hooked and Indistractable

"Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done."
-ERICA KUHL, Former VP of Community, Salesforce

"I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community."
-DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of The Culting of Brands