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Catalogue complet

Cobey C: The AI Precipice

The AI Precipice

An Executive Guide to Balancing AI Innovation and Safety

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Roadmap to Successful Digital Health Ecosystems: A Global Perspective, Second Edition, explores the transformative integration of digital health technologies to enhance healthcare delivery and patient outcomes. This book provides a comprehensive overview of the evolving landscape of digital health, focusing on next-generation systems and the role of artificial intelligence in creating efficient healthcare ecosystems. The revised content covers topics such as regional implementation experiences, workforce management, and precision healthcare. New chapters highlight advancements in digital health technologies, case studies from Jamaica and Africa, and strategies for addressing fragmentation in healthcare systems. The book emphasizes ethical AI use and proactive, integrated healthcare approaches. For the academic audience, this revision serves as an essential resource, compiling cutting-edge research and practical applications that inform best practices in digital health. It equips researchers, educators, and practitioners with the knowledge needed to navigate the complexities of digital health ecosystems and drive innovation in their fields.

A Global Perspective

Roadmap to Successful Digital Health Ecosystems

The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies and technologies, the quality of an organisation's ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability.It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI(TM) model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.This is a book for anyone responsible for choices that carry consequences.

A Leader’s Guide to Ethical Decision-Making in Practice

The Right Call

Busting the myth of “groupthink,” an insightful look at how our ability to influence one another can accelerate individual and collective intelligence. A leading expert on social networks and behavior change delivers new principles of social influence to improve collective intelligence. For years, scientists have struggled to discover the formula to produce the world’s smartest teams. But the solution has been elusive&nbsp;because they have focused on individual intelligences. In Goodthink, Damon Centola shows how to build teams, design online platforms, and create office spaces that sharpen our thinking individually and align our intelligence collectively. The secret, it turns out, is in the shape of our networks. How did MIT’s Building 20, populated with outcasts and eccentrics, become one of the most innovative and productive research hubs in American history? Why did increasing the number of online echo chambers unexpectedly reduce political polarization? How can popular “herding behavior” make crowds more intelligent? This book has the answers. Taking us behind the scenes of the most successful systems of collective intelligence in the modern world, it introduces a new science of what it means to be smart. Every day, each of us faces four critical decision-making challenges: choosing, coordination, cooperation, and creativity. Goodthink describes the tell-tale signs of when effective structures are at work, enabling us to “read the room” and begin to shift the dynamics at play. It also reveals how to know when things are failing and what to do to fix them. Delivering path-breaking insights currently at work within Fortune 500 companies, global philanthropic organizations, and government agencies, the book reveals underlying dynamics of group intelligence that have gone overlooked. Showing us how these principles work to make us feel more confident, more connected, and more engaged, Goodthink leaves us feeling smarter—because we are!

The New Science of Collective Intelligence

Goodthink

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

Intelligent Manufacturing and Industrial Engineering

Smart Industries in the Gig Economy: Scope, Opportunities, and Challenges discusses topics from manufacturing to service sectors, from startups to established corporations, and from localized operations to global networks using the threads of Smart Industries and the Gig Economy to weave a tapestry of innovation and change.

Scope, Opportunities, and Challenges

Smart Industries in the Gig Economy

A town spoke. Something larger answered.

In September 2025, a township board in rural Michigan voted to reject a data center. Two days later, the developer sued. Within three weeks, the project was approved anyway.

THIS IS SERVER COUNTRY tells-through vivid narrative and clear-eyed analysis-the story of America's largest private infrastructure buildout. A trillion dollars. Six hundred projects. A power grid racing to keep up.

This book follows the people caught in the buildout, explains how the machines actually work, and asks why farmland instead of shuttered factories. It traces the current backward from silicon in Taiwan to sandy loam in Saline-and reveals who builds, who benefits, and who pays, where local zoning meets great-power politics.

The book covers: How AI inference works and why it demands unprecedented compute power. 
Why data centers choose farmland, not cities. 
The trillion-dollar capital wave reshaping American infrastructure. 
State incentive wars and community resistance. 
The nuclear renaissance and natural gas reality.
Export controls and the geopolitics of AI.



The railroads opened the West. The interstates created the suburbs. The AI boom follows the same pattern, at faster speed-but to what end, we know not yet.

AI, Power, and the Remaking of Rural America

This Is Server Country

Das erste Lexikon im Fintech-Bereich stellt mit über 800 Stichworten einschlägiges Know-how zur „Financial Technology“ bereit und hilft damit bei der Klärung aktueller Begrifflichkeiten. Dem interdisziplinären Charakter der Fintech-Entwicklung zufolge sind die Begriffe an der Schnittstelle von (Wirtschafts-)Informatik, Finanzwissenschaft und Innovationsmanagement verortet. Die Fintech-Terminologie richtet sich dabei mit ihren konzise beschriebenen und mit anschaulichen Grafiken ergänzten Inhalten gleichermaßen an Studierende sowie Interessierte aus Wissenschaft und Praxis.
 
 Die AutorenProf. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik an der Universität Leipzig und Autor zahlreicher Publikationen im Fintech-Bereich.&nbsp;Dr. Stefan Huch ist Senior Director bei Capgemini Invent und vertritt die Professur Digitalisierung von Unternehmensprozessen an der Hochschule Merseburg.
 
 Würdigungen„Aus meiner Sicht als Führungskraft einer global agierenden Bank ist das Fintech-Lexikon ein sehr gelungenes Nachschlagewerk, das alle relevanten Begrifflichkeiten in einer sehr verständlichen Art strukturiert darstellt und erläutert- eine gute Stütze, um in der Praxis die relevanten Begrifflichkeiten der Fintech-Szene im Überblick zu haben." Achim Lebeau, COO, DB Privat- und Firmenkunden AG„Selbst gründen bedeutet in vielen Bereichen ins kalte Wasser geworfen zu werden. Man muss in kürzester Zeit zum Allround-Experten werden: im Sales, im Marketing, im Finance oder im Fundraising. Hier eine strukturierte Übersicht aller Begrifflichkeiten der Startup-Welt an der Hand zu haben, ist eine enorme Hilfe.“ Jenny Saft, Geschäftsführung und Co-Founderin, Oviavo GmbH„Dieses Fintech-Lexikon bietet einen hervorragenden Orientierungsrahmen, indem es alle relevanten Begrifflichkeiten im Kontext der digitalisierten Finanzwelt aufgreift. Diese sind konsequent strukturiert und inverständlichen Worten definiert. Ein wertvoller Beitrag für die Praxis.“ Thomas Zerndt, CEO, Business Engineering Institute St. Gallen AG

Begriffe für die digitalisierte Finanzwelt

Fintech-Lexikon

How to Set Up Your Organization to Deliver Success

The Delivery Manifesto

Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in.In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise: <ul><li>customized (e.g., ad agency), </li><li>predictable and dependable (e.g., utility company), </li><li>benevolent (e.g., educational institution), </li><li>and best in class (e.g., high-tech company like Apple).</li></ul>Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

How to Connect Your Culture with Your Customer Promise

Lead Right for Your Company's Type

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

The AI Precipice

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