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Abtar J: Strategic Branding in Tourism

Strategic Branding in Tourism

Build and Elevate Your Travel Brand Identity

Anthem Ethics of Personal Data Collection

Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by adopting transparent, consumer-focused data frameworks beyond legal compliance

Data privacy continues to be an important topic for discussion throughout changing technology, business, and legislation landscapes. The U.S. legislation continues to shift state-by-state, resulting in changes that are often difficult for companies to keep up with. This is (one reason) why businesses should adopt their own data framework principles to guide their business strategy. Developing data guidelines or principles is the practice of a business voluntarily going beyond data privacy legislation to create and implement a data collection and usage framework that prioritizes customer relationships through a lens of transparency and control. 
The book explores how consumer data are currently collected from everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex-it requires different kinds of technology and uses different validation methods, all across different pieces of data-and this complexity can lead to issues with accuracy and tracking of when and how consumer data are used. Data are used to drive business strategies by helping companies find their most loyal users, bring in new customers, and increase usage, among other things. An underlying guide for data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance. 
As consumers become more educated and more aware about what data are collected and how they are used by companies, there is a growing need for businesses to develop a relationship with their consumers built on trust and mutual value. There is currently a gap between the amount of data collected, its usage, and how consumers trust and value the companies with which they do business. 
Finally, this book discusses how businesses can bridge that gap, between consumer trust and effective business strategy by developing their own set of data guidelines and principles that can improve business growth. These strategies are designed to help drive consumer trust by treating consumers like real people and understanding the relationship between data collection, usage, and consumer trust.

How Applied Data Principles Drive Trust and Business Growth

Navigating Data Standards in Business Strategy

DK Big Ideas

Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.&nbsp; This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you'll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you've ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries.&nbsp; The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Big Ideas Simply Explained

The Business Book

Artificial Intelligence and Machine Learning in Data Science and Analytics

Can we be both commercially focused and human at work?We talk a lot about human-centric leadership - putting people, culture and inclusivity at the heart of business. Yet in today's competitive world success is still often associated with being results-focused and aggressive, which can seem like the opposite of human. Is it possible to put humanity at the heart of what we do without sacrificing performance?Drawing upon coaching principles, HUMAN-WISE offers a unique practical framework to help you explore these ideas for yourself, and then apply them to others around you. Helen Wada is an experienced business development leader and executive coach who specializes in developing human-centric commercial leaders. With her business, The Human Advantage she brings core coaching skills to life and linking them to a commercial focus, this book will transform how you approach conversations and help you build the resilience you need to be successful, in business and in life.HUMAN-WISE is an essential read for any leader looking to develop themselves, grow their business and build a more human working world.

How to lead from within and sell with confidence

HUMAN-WISE

Methods, Applications, and Implications

Adaptive AI in Sensor Informatics

Up-to-date reference enabling readers to address the full spectrum of AI security challenges while maintaining model utility Generative AI Security: Defense, Threats, and Vulnerabilities delivers a technical framework for securing generative AI systems, building on established standards while focusing specifically on emerging threats to large language models and other generative AI systems. Moving beyond treating AI security as a dual-use technology, this book provides detailed technical analysis of three critical dimensions: implementing AI-powered security tools, defending against AI-enhanced attacks, and protecting AI systems from compromise through attacks like prompt injection, model poisoning, and data extraction. The book provides concrete technical implementations supported by real-world case studies of actual AI system compromises, examining documented cases like the DeepSeek breaches, Llama vulnerabilities, and Google's CaMeL security defenses to demonstrate attack methodologies and defense strategies while emphasizing foundational security principles that remain relevant despite technological shifts. Each chapter progresses from theoreticalfoundations to practical applications. The book also includes an implementation guide and hands-on exercises focusing on specific vulnerabilities in generative AI architectures, security control implementation, and compliance frameworks. Generative AI Security: Defense, Threats, and Vulnerabilities discusses topics including: <ul> <li>Machine learning fundamentals, including supervised, unsupervised, and reinforcement learning and feature engineering and selection</li> <li>Intelligent Security Information and Event Management (SIEM), covering AI-enhanced log analysis, predictive vulnerability assessment, and automated patch generation</li> <li>Deepfakes and synthetic media, covering image and video manipulation, voice cloning, audio deepfakes, and AI's greater impact on information integrity</li> <li>Security attacks on generative AI, including jailbreaking, adversarial, backdoor, and data poisoning attacks</li> <li>Privacy-preserving AI techniques including federated learning and homomorphic encryption</li> </ul> Generative AI Security: Defense, Threats, and Vulnerabilities is an essential resource for cybersecurity professionals and architects, engineers, IT professionals, and organization leaders seeking integrated strategies that address the full spectrum of Generative AI security challenges while maintaining model utility.

Triangulating AI Security

Depending on who you ask, artificial intelligence is our salvation or our doom; an overhyped, bigoted artist or the ticket to immortality and utopian abundance; just another tech fad or the last invention we need ever make. The AI discourse is confusing, messy, and frustrating. But the technology — and our response to it — will shape the future, whether or not we’re part of the conversation.
Obsolete is&nbsp;for those who are interested in learning more about AI, but unsure of where to start and who to believe. They may feel intimidated by the technical jargon, put off by dry and abstract prose, or skeptical of the loudest voices on the issue (like Elon Musk and Sam Altman). Obsolete will introduce readers to the basics of AI, the idea that it could lead to human extinction, the roiling three-sided debate surrounding extinction fears, and the people and companies trying to build artificial general intelligence (AGI) — that which can outwit humans across the board. The book will grapple with the core arguments animating the AI debates, which are, by turns, uncritically parroted and unduly dismissed. It will also cut through industry hype while seriously entertaining the implications of AGI.
The risk that AGI could result in our extinction is being recognized by a significant and growing number of leading AI researchers, industrialists, and policymakers, along with the wider public. Existential risk from AI has been explored in other books, but Obsolete will be the first to center its analysis on how both capitalist and great power competition make AI more dangerous.
Obsolete will also tackle questions like: Can machines actually outsmart humanity? If so, when could that happen? If AGI is possible, is it inevitable? Why are people trying to build a technology they claim could end the world? Is the idea of AI-driven extinction the product of a big tech conspiracy aiming to hype the technology and control its regulation? Why has the left mostly ignored or dismissed existential risk from AI? Why do some powerful techies welcome human extinction? How could AI enable stable authoritarian regimes? How could killer robots reshape war and the balance of power? What do China and the US want from AI? And why has it become the front line of their brewing Cold War? And finally: What can and should the left do about it?

Strategic Branding in Tourism

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